Dr. Roy F. Baumeister is Social Psychology Area Director and Francis Eppes Eminent Scholar at Florida State University in Tallahassee, Florida. He is a social psychologist who is known for his work on the self, social rejection, belongingness, sexuality, self-control, self-esteem, self-defeating behaviors, motivation, and aggression. And enduring theme of his work is "why people do stupid things." He has authored over 300 publications and has written or co-written over 20 books.
the only way to improve this book would be to issue an updated edition. it's over 10 years old now. so far every book i have read in this series is fantastic.
This is probably the most interesting textbook I've ever read. The studies can be really dense but if you just kind of skim around and really delve into the findings it was super interesting! I liked it so much I was telling my friends about the studies and explaining the implications of the research. It is kind of outdated but still very valuable in my opinion.