This book appeared unsolicited in my mailbox from a bookworm friend and instantly, I could tell, I would consume it in one sitting: a slim paperback with a commercial-pop cover design, Oliver Sacks endorsement, and incongruous title-cum-slogan. Ah, yes, every nerd’s most guilty pleasure – an instantaneous sugar high of easy information. Intrigue me with the revelation of some vague underlying life pattern! Enlighten me with the minimum amount of detail! Break down this world into consumable nuggets and spoon-feed it to me bit by bit!
But then, like with any sugary treat, the pleasure ends with the final bite. Jonah Lehrer’s Proust Was a Neuroscientist ambles through the highlights of turn-of-the-century artistic modernism in celebration of the artists (Walt Whitman, Cezanne, etc.) who hit upon a basic series of now-proven neuro-truths (the body is governed by electric pulses, our brain translates sight into what we see, etc.), and what a lovely idea – this English degree is worth something after all! Art and literature are worthy teachers of human behavior, as sharp as any scientist. I hummed happily through, put the book down, and couldn’t name all eight featured artists for all the beer in Belgium.
PWAN is a brief and friendly jaunt, direct and subtly repetitive, with all the trademark short sentences and clipped humor of a well-studied Gladwellian. Lehrer may have taken a few English classes in college between lab periods, but his literary influence is much more Contemporary Middlebrow than Modernist. The Library of Congress lists PWAN under “neuroscience and the arts” when truly it belongs under the category we can surely by now recognize as “instant non-fiction best-seller – life’s complexity simply explained.”PWAN belongs on the American coffeetable besides The Tipping Point, The Black Swan, The Wisdom of Crowds, The Long Tail, The World is Flat, Outliers, Better, Blink, Sway, Nudge and, of course, Freakonomics, that smug schoolboy, the sly pied piper that started it all.
I don’t really mean to be flip or dismissive. Like I said, this stuff is genuine candy to a bookgeek – so light and tasty! But so not filling. It must be said once and for all that the non-fiction best-seller list has turned into a literary manifestation of every yuppie’s most loved/hated cocktail game: the Smartest Guy in the Room. I can’t wait to sit around some IKEA’d studio with a bacon-wrapped date and a glass of screw-top red and hear someone mention off-hand that they simply cannot stand Gertrude Stein, but then again wasn’t she prescient? “Anticipated Chomsky, I believe.” Freakonomics, what hath you wrought?
Lehrer might resent the Freakonomics classification. He wants to be taken seriously – academically seriously. His coda addresses the tired Two Cultures debate made widespread by scientist and novelist CP Snow’s 1959 assertion that the academy falsely separates science and art into distinct and distant categories. Lehrer notes the increasing salability of “the third culture,” a series of science writers like Richard Dawkins and Brian Greene who make bank translating black holes and genes into accessible prose. But Lehrer wants to be distinct from them as well. These writers are a bridge between the scientific community and the ignorant public, not between the two cultures. These writers want to dominate the humanities’ view of the world, not welcome it.
Lehrer advocates a fourth culture, one that recognizes the limits of science because “we now know enough to know that we will never know everything. This is why we need art: it teaches us how to live with mystery. […:] Sometimes there is no answer.” Lehrer wants this book to show “how art and science might be reintegrated into an expansive critical sphere.” Then why does its back cover crow that the book he produced is “a riveting tale of art trumping science again and again”?
The thing is, Lehrer doesn’t integrate art and science. He pits them against each other. He wants “to tell a different story,” not investigate the true subject matter at hand – neurology. Lehrer has taken a wide gamut of fascinating material and worthwhile connections and shoehorned them into a simplified narrative as if he’s revealing a new story of science: Look, these artists anticipated science! They hit upon concepts that big bad serious science is only re-discovering now!
Lehrer is trying to prove the validity of art by virtue of its prescience, and it’s all marketing spin job. In truth, of course, art and science have been grappling with the nature of being for literally ages. There is no reason to boost up French chef Auguste Escoffier as the inventor of umami when in reality he was simply another contributor to our general understanding of taste, so why not simply fold in Escoffier and to a chapter about taste? This is where a smart, non-mainstream editor steps in. The needless narrative frame exacerbates PWAN’s cutesy Gladwellian tone, and a mound of promising material is boxed into something false and mass-marketable.
It’s also a false opposition. Art v. science is meaninglessly broad. There’s literature, and there’s physics, and there’s politics, and there’s chemistry, and there’s cinema, and there’s sociology and all the other various soft and hard and imaginary departments in between. These distinctions are arbitrary and fluid – thus the ever-popular interdisciplinary studies – Lehrer himself ought to realize this. His interest in “bridging the culture gap” stems from his own multi-disciplinary education. The Times’ DT Max fills out Lehrer’s distinguished background: Rhodes scholar, neuroscience lab fellow, and Le Cirque line chef, not to mention magazine editor and New Yorker contributor and all by 25. (Max aptly sums up Lehrer as “one of those young people who turn up in articles on how life is now so competitive that children no longer have time for jump-rope or adolescents for baby-sitting,” and I confess, my own knee-jerk eye-rolls are 100% petty.) What hobby more full embodies the twin loves of science and art than gourmet cooking?
Really, I don’t think Lehrer means to create a “fourth culture,” or even prove to an indifferent public that Stein anticipated Chomsky. Lehrer’s main case here is for how clever he is. He is so clever, in fact, that he’s changed the rules of our unceasing parlor game. The Smartest Guy in the Room is no longer the sly explicator of behavioral anomalies a la Leavitt or Gladwell or Sunstein. He’s the guy who’s fluent in science and art. He’s the scientist who escapes the monotony of the lab with long sessions of Proust (as if that’s any less monotonous).
The book, meanwhile, deserves a little more summary. My highlights:
- Walt Whitman,”The Substance of Feeling” – Whitman emphasized a physical mind-body connection now being elaborated by Antonio Damasio. Rather basic. Fun fact: who knew that Whitman was a volunteer nurse in the civil war? (or, rather, “wound-dresser,” as Lehrer so masculinely puts it)
- George Eliot, “The Biology of Freedom” – Eliot “believed that the mind’s ability to alter itself was the source of our freedom”; neurogenesis and neural plasticity suggest that biology thrives on disorder. Rather tenuous. Fun fact: Eliot was a famously ugly woman – “magnificently ugly,” according to Henry James. “Deliciously hideous.”
- August Escoffier, “The Essence of Taste” – Escoffier soaked everything in veal stock because he loved him the savory even though it wasn’t recognized as one of the four flavors. Meanwhile, in 1907, Kikunae Ikeda distilled MSG from seaweed and dubbed it umami. Awesome intro to umami; not really so much to do with Escoffier.
- Marcel Proust, “The Method of Memory” – Our brain create our memories with every recollection. Yep. Hate to say duh.
- Paul Cezanne, “The Process of Sight” – Our brain creates our sight by interpreting our visual input. Sounds good.
- Igor Stravinksy, “The Source of Music” – Holy cow am I happy that I’ve never heard the Rite of Spring. This douche sounds like the kind of artiste that needs a good punch in the face. The sound of music “before the arising of beauty”? Count me out; check, please.
- Gertrude Stein, “The Structure of Language” – I’ve never understood the allure of Stein’s gibberish and Lehrer comes as close to explaining it to me as any unlucky English prof. Stein wanted to separate language from the yoke of “having to say something,” but found that she couldn’t. Chomsky looked at how words are inescapably attached to meanings and came upon the concept of innate grammar. Compelling, but oh so very boring and even more useless. Fun fact: Who knew that Gertrude Stein got her start in the psych lab of William frickin James?
- Virginia Woolf, “The Emergent Self” – I wrote my own pompous thesis about Woolf and Dalloway in college and Lehrer expands commendably on one of my favorite moments, when Clarissa looks in the mirror and sees that “some effort, some call on her to be her, drew the parts together.” Lovely, and very descriptive of the self, of the many parts and pieces that pull in so many different directions. And some or other neuroscientist then backs her up.
So, congratulations, Lehrer, add “published best-seller” to your meaty young resume. But a final note for future publications. They say to never judge a book by its cover. I tend to go ahead and judge anyway, because whatever, but in any case the title is always fair game for judgment. And this title, it must be said, is tellingly insipid. Proust wasn’t a neuroscientist. Proust was fanatically neurotic. Proust was a megalomaniacal whining momma’s boy. This would have been a far more fascinating book if Lehrer would not have skimped over such context but instead gone in without a point to prove. Forget the scientific method and go in like a good historian: draw the conclusion from the facts, rather than rearrange them for the sake of the hypothesis.