What do you think?
Rate this book


224 pages, Kindle Edition
First published January 1, 2010
If you ever want to know how predictably stupid most people are and how smart people are onto them, attend a product-and-marketing meeting. Companies that make and sell shiny objects know what they’re doing, and they consider the average consumer to be a complete dope. I once joined a meeting at an electronics manufacturer where a manager asked if people would really buy a big-screen TV model as big and expensive as the one discussed that day. “Sure,” said an executive, “just show a celebrity using it and break the price into 60 monthly payments that don’t begin for six months, and they’ll buy anything.” Everybody laughed and nodded, because he was right.
"There's nothing you can do to change the behavior of others. You can change only your behavior and guarantee yourself alone a life of financial freedom that makes the nation stronger."
"You might have found this book rude in parts, but it had to be. Other financial writers and I have written politely and thoroughly on this subject for years — to no avail. The mindless consumption continued, lending and borrowing entered Wonderland when debtors didn't even need to prove their ability to repay, and the entire economy caught fire because of it. Tough times call for tough medicine, so writing the same prudent 400 tips for financial health in the same gentle tones wouldn't cut it. Nobody followed these tips before; why would they now? A smack upside the head was in order, and this book is it. It's short enough to cover all that matters, and it punches hard and straight in hopes of finally knocking some sense into a few noggins."