Made up of nine essential chapters, Donis Dondis's "A Primer of Visual Literacy" is a fine introduction to the characteristics of visual literacy; it is also, at the same time, a piece of advocacy for the teaching of visual literacy. It is in the sublime combining of these two purposes that the book, short yet essential, fulfills its bi-furcated 'duty.' For its discussion of visual literacy's nature and traits, outlined in a cogent and attractive manner, defines the basic parameters of almost all elements of this wonderfully important subject. Particularly persuasive are its discussion of the basics of Gestalt psychology and the polarities of design. Moreover, the many photos and illustrations clearly delineate the ideas and concepts found in the accompanying text. However, this book is not only technically accurate, which would be a high selling point in and of itself, but it is also written in a non-detached manner which communicates the idealism and unique nature of the visual arts in a compelling and charismatic manner. This tendency, its advocacy and inherent spirituality, is the true calling card of this book. For one finds oneself getting swept up in enthusiasm for the project that is Art; it is as if the author is a pied piper leading the reader towards those ultimate goals, beauty and truth. But rather than being embodied in a poem, they are encased in the wonder that is visual perception and the analogues which objectify visual acuity. So, rather than a dry manual, the book is emblematic and analogous to the self-same process that is its content. This makes for an inspiring read, one truly memorable and informative. I thus recommend the book to all, with very high accolades!