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The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
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The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!

3.72  ·  Rating details ·  520 Ratings  ·  29 Reviews
New secrets to getting what you want every time
The Science of Influence shows readers how to get anyone to say "yes" in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated,
Hardcover, 241 pages
Published October 29th 2004 by John Wiley & Sons (first published October 13th 2004)
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Billie Pritchett
Dec 21, 2012 rated it liked it
Shelves: psychology
Kevin Hogan's Science of Influence is about how to influence people, in work or daily life. When I first saw this title, I was afraid of it, thinking, like some other people out there, I'm sure, that the word 'influence' as a noun or verb is often synonymous 'manipulation' or 'manipulate,' respectively. But that implies that the intention is sinister. The truth is that even though someone who is unscrupulous could used these tools for ill, that is not the intention.

Hogan basically wants to show
May 27, 2014 rated it liked it
Kevin Hogan way of writting is very unpleasant for me. Chaotic and not ordered, his books seems to be written from head, without an effort to make it pleasant to read and well accessible for reader. However his knowledge is valueable and his observations are suprisingly accurate. Lot of inspirations for non-profit campaigns and interesting facts about marketing oriented on women.
Abdullah Baghawitah
إذا كنت تبحث عن العلم الحقيقي للتأثير فهذا الكتاب هو الأفضل برأيي، لقد سعى كيفين هوجان لاختصار المئات من الأبحاث المتعلقة بالتأثير و الإقناع و عصرها في كتاب يحمل خلاصة ما قرأه و أطلع عليه، هذا الكتاب أكثر من رائع و بلاشك سأقرؤه مرات و مرات.
John Wignall
Sep 23, 2011 rated it did not like it
Manipulative techniques that make me sad for humanity.

Are sales people really that dead inside?
Loy Machedo
Aug 02, 2012 rated it it was ok
Loy Machedo’s Book Review - The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! By Kevin Hogan.

I came to know of Kevin Hogan through Jeffrey Gitomer’s Vegas Seminar. He was one of the Speakers featured at the Seminar and so I eagerly waited for his turn to come up on to the stage and speak. Seems he was the best in the country – so why not!
He walked up on to the stage and then it began.
First my eagerness turned into surprise, from surprise to disgust and then it was j
It's a useful book for people running business than other self-help books.There are so many tricks which is based on researches.Like changing your voice,breathing and movements according to another person,showing future and possible regrets people for persuading them on an idea,changing personal environment and including family factors etc. to affect people,scaring people and then giving them solutions to persuade them for an opinion,changing form of sentences to increase purchases,talking about ...more
May 18, 2013 rated it liked it
I was unexpectedly impressed by this book.. Based on the title, I anticipated a lot of NLP-style techniques. (I even selected it on that basis, thinking it would provide me some examples at the other end of the spectrum to reference in an upcoming presentation. Instead, I found a very readable presentation, grounded in real psychology, but written for practical, everyday use. Hogan's sensational title follows his own principles about framing and getting small commitments right away. Many of the ...more
Memmedaga Memmedov
Yazarın daha önce okumuş olduğum 'Konuşarak İkna Psikolojisi' kitabında da okuyucu satış elemanıymış gibi anlatıldığı yerler vardı ama bu kitabında bu durum daha ağır basmış.
Halbuki her konuda karşıdaki kişiyi ikna edip onay alma durumu olabilir. Örneğin, bir bayana evlenme teklif edeceğim, 'evet' cevabı almak için kitabı okuyorum diyelim, pek bir katkısı olmayacaktır. Sektör olarak Pazarlama/Satış bölümünde olmadığım için yarıda bırakmak durumunda kaldım.
Mar 23, 2016 rated it really liked it  ·  review of another edition
الكتاب في المجمل حلو بالرغم من انة مشابة ل كتب كتير في مجال المبيعات بس الاسلوب حلو
Apr 28, 2013 rated it did not like it
A straightforward title for this book would be: "How to Manipulate in 8 Minutes or Less!"
Dec 25, 2017 rated it liked it
I am so conflicted about this book. The content is interesting, and likely very valuable to those in sales. However, it is presented so poorly that it is difficult to make use of the material.
Mansor Al-shehri

الكتاب رائع سيفيدك كثيراً لو أردت التأثير بالآخرين ، لا أريد المبالغة في أنه سيغير الكثير من قناعاتك الشخصية .
لكنه سيضيف إليك أشياء تفتقدها ويصحح بعض المفاهيم المغلوطه عندك وكيف تصبح اكثر واقعية.
الجميل في الكتاب أنه حوى بعض التمارين الجميله .

حقيقة لست مهتم بالجوانب التسويقية والكتاب ربما بنسبة كبيرة يستهدف المسوقين ويعلمهم كيفية اقناع الزبائن بشراء ما يعرضون .

Ram Ramalingam
I never understood the allure in the Dale Carnagie, Cialdini schools of books until I read this one. This is a modern rendition of those old classics, and hence thankfully a little more scientific. About half the book brings out good ideas on cognitive science and behavioural economics that cause certain ideas, presented in a certain way to be more effective and better received by the world at large. Some of the book (the earlier parts - delta method etc) was the classic snake-oil stuff that Dal ...more
❤ Lady black cat ❤
the book is mainly written for business people,sales.But it has general informations for general audience too.there are several clever techniques that could improve your sales if they are correctly applied.I think,you should note down these,while reading.Also,the book has some facts about human mind and how people make choices,decisions.these are quite interesting.I like these parts more than other parts.I would love to read other books of the author for mind-matters,body anguage e.t.c.You shoul ...more
Haytham Badawey
Jan 16, 2013 rated it it was amazing
Shelves: personal-skills
This books is one of the best books I've read so far. The author analyzes influence tools and techniques from both scientific (psychological) perspective and practical perspective.

The book discusses how people usually make decisions based on trivial criteria and not on rational reasoning, which is a good opportunity for manipulating them into following the choices you provide them, it's straight forward, but needs to be read multiple times.

The chapters are concise and to the point, this book is
Apr 17, 2011 rated it really liked it  ·  review of another edition
I'm still reading this book, and learning more about myself in it. It is persuasive, in that it offers a unique, psychological look at why we do the things we do. He addresses the roles of the conscious and non-conscious in decision making. It's quite a perspective! I've ordered it to have on my shelf. I think I'll open it once in a while in future to remind me of what I've learned.
Nakul Shenoy
Jul 03, 2012 rated it really liked it
Kevin Hogan has shared on persuasion and effective communication through his various books. In this one, he shares specific actionable information to influence anybody - especially a sales target - in minutes. There is much useful insight here even if you have read some of his other books. If you deal with people, the Science of Influence is a must read.
Tadas Talaikis
Mar 18, 2015 rated it really liked it
Shelves: social
Advertising of this book worked for me, but nothing really paradigm shifting. Being rule breaker a lot, I simply can't follow conformism way of old-school. "Pitch anything" by Oren Klaff for that has much simpler and thus better algo: either you win with your alpha-status or lose in every social interaction. No need for complicated many times heard checklists like in this book.
Priscilla VdL
Jul 26, 2012 rated it liked it
The author reminds us of some neat tricks to get yourself out there...networking and such... I liked the examples that he wrote about, gets you in a different perspective.
There are some repetitions that you know can be to repetitive.
Agit Ö.
Apr 22, 2014 rated it it was ok  ·  review of another edition
Kitabın adı gerçekten iddaalı ve zekice . Ama kitabı okuyunca adının mübalağa edilmniş olduğunu anlıyorsunuz! Kitabı okuyunca ''İstediğin kişiye 8 dakika evet dedirtirim' diyebilmek keşke kolay olsa..
Chris Edwards
Oct 26, 2016 rated it liked it
Shelves: non-fiction
Ok, very self promotional. Poor ending. Needed a summary chapter
Samer Chidiac
Nov 06, 2013 rated it it was amazing
Mind challenging book... But I loved it!
Sep 03, 2013 rated it it was ok
3 sep started
Tim Plett
Jul 07, 2016 rated it it was amazing  ·  review of another edition
Shelves: business, sales
I found this book to be genuinely helpful. At times the detail led me to skim so I will reread more slowly.
Valuable book and well written.
RogerV at
May 05, 2008 rated it it was amazing
Excellent book for marketers about specific languaging techniques.
Feb 08, 2013 rated it liked it
While he was telling about the science of influence, I felt a bit stressed about the idea, he might be trying to make me think what he wants me to think the way he thinks! except, must read!
Nov 25, 2007 rated it it was amazing
the best science in the world
Sep 06, 2011 marked it as to-read
Saw this on a "shelf" we'll see
rated it liked it
Nov 07, 2013
rated it really liked it
Mar 09, 2014
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Kevin Hogan is the author of 22 books. He is best known for his international best selling book, The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking.

In the past decade he has become the Body Language Expert and Unconscious Influence Expert to ABC, Fox, The BBC, The New York Times, The New York Post and dozens of popular magazines like Forbes,Investors Business Daily,InTouc
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