This illustrated guide to Modernism is appropriately overwhelming -- pages are often dripping with bold-faced names of artists, writers, and thinkers who could be considered part of this movement that spanned arts and culture throughout the world. That said, the author and artist often assume that the reader is familiar with many of these names, ideas and movements; I had to stop and look up a few things while reading this book. (Not necessarily a bad thing, but a lost opportunity within the book itself to define some key concepts or accomplishments.) I understand that a book about modernism can't be completely impartial, as the author notes in the bibliography, but I found that the book could be oddly forgiving of some artists while oddly judgemental of others, including a dig at Gertrude Stein that just seemed like a cheap shot. The use of advertising talking-head avatars at certain points in the book make it unclear whether the authors are espousing their own ideas, or sharing genuine criticisms and observations about Modernism, particularly towards the conclusion of the book. I appreciate, though, that the book pulls no punches in pointing out the very commercial nature of many artists (such as Picasso and Dali) which was certainly part of the reason so many of the movement's ideas ended up crossing the boundary into the world of advertising, marketing, and modern-art-as-investment.