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D.I.Y.: Design It Yourself

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Not satisfied with the new T-shirts on sale at the local mall? Maybe you'd like a wedding invitation that expresses your own vision, not your party planner's? How about some personalized stationery? An upgrade to your website? A business card? A poster for your political campaign? A CD package for your band? Sound good? Then get up off your couch and Design It Yourself! Avoid graphic identity build your own. Ellen Lupton, bestselling author of Thinking with Type , will show you how. Design It Yourself , provides you with all the tools you'll need to create your own projects, from conception through production. Here you will
- simple ideas on how you can "think like a designer"
- clear and coherent explanations of design technologies, from silk-screening to web development
- what materials you'll need to get your job done
- where to find and buy them
- how much time and experience your project demands
- diagrams that show how to handle complex tasks
- basic typographic dos and don'ts
- the history and theory of the DIY design movement
- hundreds of innovative and beautiful projects for inspiration No more excuses. With this book, virtually any design task is within your grasp. Just do it (yourself)!

176 pages, Paperback

First published January 19, 2006

17 people are currently reading
1314 people want to read

About the author

Ellen Lupton

78 books435 followers

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5 stars
419 (35%)
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354 (30%)
3 stars
295 (25%)
2 stars
84 (7%)
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23 (1%)
Displaying 1 - 30 of 49 reviews
Profile Image for Jasmine.
138 reviews14 followers
January 15, 2009
this has some great ideas in it and it breaks everything down for you in simple terms.
Profile Image for Peter Wolfley.
769 reviews10 followers
December 16, 2020
One of the greatest joys of my work is designing stuff for the city. When I see people around town wearing my t-shirts there is sunshine in my soul.
Profile Image for Bailey.
4 reviews2 followers
June 19, 2009
This book is laid out in a very user-friendly way. Each chapter clearly lets you know what will be discussed. Skipping one section and reviewing another would be simple and would not leave the reader at a loss. The graphics, images, diagrams, and system for explaining expense and time are stellar. The color, fonts, and organization helped to keep me intrigued. Also, each section is written by a different person, so it stays fresh. It does assume the reader knows how to do certain things without ever explaining them in detail. If I wasn’t an art teacher, I could have been intimidated by those assumptions. If I were to use this book in my classroom, I would do so after introducing the basic skills needed to screen print and use stencils.

The first few chapters really explain the “D.I.Y.” (do it yourself) movement. They talk about what design is, how it is used, and who sees it. It does this with excellent graphics, catchy quotes, and interesting ideas. They also go into detail about the theory behind DIY by defining public, capital, and property. The most interesting part of this section is the topic of copyright. I hadn’t given much thought to the “public domain” and “fair use.”

When the book delves into the subject of design it really held my interest and made me think of ways I could use this book as a tool in my class. It said, “For every problem there is a solution that is simple, obvious and wrong. A problem worthy of the name is seldom accessible to sudden and simple solution.” I enjoyed that quote. While explaining design, it gave very clear examples to help clarify the meaning. It discussed basic elements of design, hierarchy, visual path, white space, symmetry and asymmetry, contrast, and much more.

The next section of the book is separated into specific design projects. They talk about blogs, books, business cards, brands, press kits, flyers, gifts, invitations, logos, and many other topics. Some chapters have diagrams of “how tos.” Others tell the history of the item and provide details about how these things are used in the “public.” They provide lots of ideas on how to make one thing. For example, the chapter on blank books shows you ten images of different ways to create a cover and bind the book. Each image is accompanied by a graphic that tells you how long it will take and how much it will cost (both on a scale of 1-3). They also give brief written instructions on how to create the book. All of the chapters are filled with excellent examples and images. Some of my favorite project ideas from the “meat” of the book are screen printed stationary, complete with handmade envelopes, tote bags, and vinyl wall graphics.

The book wraps up with interviews of D.I.Y. artists. I really enjoyed the interview with Leia Bells. She creates posters for rock shows with a home print studio. The posters are interesting and she sites her high school art teacher as her inspiration for a lifetime of screen-printing!

According to the Fry Graph, this book is at the 11th grade reading level. When I did the General Readability Chart it scored very high in all sections. I think that sections of this book could be very useful to my students. I would need to be sure to review and reinforce what the reading goes over.
Profile Image for Jina.
246 reviews1 follower
July 10, 2017
While thorough in covering the many mediums of art people can use, where this book failed was providing its readers with a comprehensive guide that would truly allow them to produce these things completely on their own. They mention screenprinting multiple times throughout the book, but never once, even so much as briefly touched on how one screenprints. However, they do tell you how to prep to submit your work to a screen printing company, which is not very do-it-yourself. If you’re just trying to find new things to make, then this book could give you ideas on all of the sorts of mediums that are out there. Otherwise, I found their examples very dated (it was published in 2006) and their instructions vague. It was an interesting read, but it honestly wasn’t a very satisfying one and I had a hard time finishing it. Also, Ellen missed a very obvious typo, in large font on page 33 in the book (“...let the world know what’s one your mind…”)
Profile Image for Jaclyn.
Author 1 book59 followers
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October 27, 2022
This book gave me some useful ideas and general information on design techniques, which I appreciated. I was actually looking for more of that -- like a Design 101 crash course for DIY non-designers -- but I don't know if that was entirely this book's goal. As such, I'm unsure how to rate it.

The beginning of the book offers a very brief rundown of key design concepts and techniques. Then it launches into several chapters addressing specific design applications. For example, t-shirts, business cards, zines, websites, and tote bags.

Where things broke down for me was, there isn't room for a full treatment of production and design techniques for all of these applications. The reader gets a brief glimpse at a few examples and a quick, high-level review of some DIY techniques. If you are unfamiliar with how to make the stuff in this book, I wouldn't go into it thinking you'll learn it all here. The book is more like a jumping-off point for what to Google. The examples provide some ideas, but there is very little technical breakdown of what makes something a good/effective visual design. I think the reader is expected to infer that from the rundown at the beginning.

Rather than get into technical processes for DIY production, I would've liked to see more analysis of the actual design. The book is titled "Design It Yourself," not "Make It Yourself," and I was expecting a little more support on the design end of things.

Also, the focus on DIY maker techniques does unfortunately make the book less evergreen. I read it in 2022. It was published in 2006. The website and blog chapters were obsolete both technically and aesthetically. Design for textiles and posters is a little more consistent and stable, so chapters about those sorts of things have held up better. However, this is a good example of how a sharper focus on design, and less on production, might have kept the book current. An analysis of what makes some of the many t-shirt designs work would have held up -- and been super helpful to me right now. While I know how to screen print, I no longer find it economical or practical because there are so many print-on-demand services in business today. So that page space, in my mind, could have been better used with more how-to-design content as opposed to how-to-get-the-design-onto-the-shirt content.

All the same, this was an easy-reading book and it did give me some helpful ideas! It was also available from my local library, which was greatly appreciated. I don't regret picking it up but I will definitely need to find some more design-for-beginners type content.
Profile Image for Sara.
629 reviews3 followers
March 28, 2024
Read for Popsugar: A book about a hobby

I think this book is good at exploring possibilities, but less good about actually helping you do them. I got some ideas, but I'll need to do further research to complete them. It was also written in 2006, so it's pretty outdated. I really only read it because I've had it sitting on my shelf for 10 years. It would definitely have been more helpful 10 years ago, haha.
Profile Image for Charlie Easterson.
429 reviews2 followers
May 4, 2020
Very artistically arrogant. Offers little useful advice and a good portion of the designs held up as examples are pretty non-functional in a real way (see the pages of missing cat posters, all of which offer minimal valuable information). I’m all for more design sense but the design recommend here is constipated with its own high minded self-congratulation.
Profile Image for Sivyu.
137 reviews
January 3, 2019
It's a design book about tons of things ranging from logos, tee shirts, business cards, CDs, and more. It's a good jumping point if you are looking to design your own stuff, which I am for work.
Profile Image for Stef.
1,180 reviews6 followers
January 25, 2020
A bunch of great ideas for useful crafts that you could actually sell and display, although the how-tos are very sparse.
Profile Image for Daniel.
49 reviews
August 20, 2022
Very shallow; half a page on postcards, next page is about tote bags. What's going on here. If you don't know that scissors exist, this book is great.
Profile Image for Martin Keith.
98 reviews5 followers
October 30, 2022
Lots of cool wee bits of advice on a wide range of different design projects. A lot of the contributors' advice is transferable to other projects too.
Profile Image for Jae Choi.
43 reviews5 followers
July 17, 2023
Balances practical and theoretical considerations for design surprisingly well in a succint format
Profile Image for Elizabeth.
Author 1 book93 followers
February 26, 2008
There were a lot of great things about this book—there were some very good projects featured, and some clever ideas here and there.

However.

The chapter about photo albums that begins on p. 125 did me in. I am pretty much finished with the notion that scrapbooking is some kitsch hobby stuck in 1984, one "real" design professionals can snicker at behind scrapbookers' backs. Case in point:

"You can make personal and original photographic documents while avoiding the extra layers of vellum, lace, and buttons that drape the overdressed albums of today's scrapbooking scene. Off with the corset, on with the idea! If you really need your wedding album to look like a wedding cake, make your icing out of materials and images that you find yourself. Hey, it's a scrapbook—use real scraps, not fake ones that come in cellophane bags."


I could go on. But I'm not going to, because my soap box would get worn out.

Oh, but one more thing that really annoyed me, found in the resources section under www.flickr.com:

"A resource of amateur photography with free hi-res downloads. Don't be surprised if you stumble upon some pretty decent work."

OK, Design Gods of Maryland Institute College of Art.
Profile Image for Daniel J.
11 reviews34 followers
January 27, 2015
D.I.Y. is well-designed--as any "design handbook" should be--though its best, most interesting parts come, unsurprisingly, from the book's experienced editor and her sister, Julia, an experienced designer. Their essays on D.I.Y. theory and history start the book off right, but the essays and craft ideas that follow are often merely serviceable, if somewhat spotty. You should, however, expect as much from a beginner's design handbook whose contents comes mostly from current design students.

Unsurprisingly, the tone of some essays comes across as overly knowing, if lacking in expertise. Even less surprisingly, the book is no substitute for a good design course or major, but certainly worth the money for an easy-to-follow introduction to graphic design. Don't expect to become a great graphic designer overnight and especially not after reading a single book.
Profile Image for Tara.
Author 9 books19 followers
July 11, 2008
This is a book about designing all sorts of products to promote yourself or your business. It takes you through the basic processes of setting up a blog, designing T-shirts and business cards, or putting together a press kit, but it’s primarily a book of ideas and inspirations, with tons of photos of other people’s projects. Some of the ideas are immediately accessible (you can use their gift wrap suggestions right away), whereas others (such as putting together a website) are going to require some additional resources and technical expertise that this book doesn’t get into. The book’s focus is on teaching you to think like a designer, rather than giving you the technical skills to execute all of the projects.
Profile Image for Alison.
1,399 reviews14 followers
April 3, 2008
This was interesting -- it's not quite a craft book, and not quite a design book, though there are elements of both. There are projects you can make (but without super detailed instructions) there is information on a variety of design principles (layout, branding) and there are tons of ideas to steal and repurpose.

It's the kind of thing I might pick up again if I wind up doing some specific project that's covered in the book -- branding for an organization, creating a newsletter.

The cool thing about this is the projects/chapters were all put together by students at a local art school -- I thought that was a really neat collaboration.
52 reviews1 follower
April 24, 2007
Was recommended by a couple people, but I think I came away a bit disappointed. Its very interesting for its observations on the revolution of people taking design, in all its various forms, into their own hands. Had some cool ideas and a solid overview of different techniques to apply. However beyond that, the book seemed to lack the significant content that I was expecting. I thought I would be blown away or really impressed so maybe I approached it wrong. Still interesting enough to keep my attention because I would love to design books, cds, web pages, magazines, and the like.
Profile Image for Katie.
100 reviews1 follower
January 14, 2009
I am so glad I didn't ask for this book for Christmas, because I just read the whole thing in an hour. While it has a lot of great ideas, DIY doesn't really explain how to do much. It only points to where you should start. It's great for a beginning, but I was looking for something less basic and more instructive.
Profile Image for Desiree.
279 reviews13 followers
September 6, 2011
Great concept. Illustrated well. Clearly done as a project of some sort by the grad students in the program, all of whom are artists and not writers, so I suppose I can forgive the truly egregious repetitive spelling errors and similar... A good glimpse of what makes designers better than the rest of us at seeing what works and what doesn't in form, color, etc...
Profile Image for Homestic.
44 reviews
July 16, 2012
Excellent range of topics covered. All covered quite lightly but get a good feel for design in general from the entire book. One of the best over views. BUT not that technical other than a few scant pages at the beginning & there could be more practical advice. Some of the examples might quickly look dated.
Profile Image for Meg.
303 reviews24 followers
July 28, 2008
Nice idea generator. Provides a little background info about starting out with different forms of media, and then shows off some possibilities. Some of the sections are quite short (especially the zines one, unfortunately), but it is good visual fodder for getting the creativity churning.
Profile Image for Phobean.
1,152 reviews44 followers
October 9, 2010
I have to say I was impressed by this overview of design principals (for the untrained masses) -which is clearly written, engaging, practical, and fun to flip through. Makes you want to get your DIY on. Don't skip the interviews in the back -they are insightful and worth the read.
Profile Image for Rachel.
109 reviews
January 17, 2009
I wanted to love this book and I had such high hopes for it. What it does is tell you to design everything yourself, which I totally agree with it. Unfortunately it doesn't show/teach you how to do it yourself (DIY) so I felt this book was falsely advertised.
Author 2 books39 followers
February 10, 2011
A fun book, full of inspiration. What's presented is good design from people who already know what they're doing, so you won't read this book and then run out and design things as well unless you're already a designer or have a latent design aesthetic, but it's fun and encouraging.
Profile Image for Waziri Garuba.
4 reviews7 followers
March 26, 2011
Great book - gets you thinking about how to design everything around you to fit YOUR tastes and not somebody in a dark room sketching out ikea furniture and poorly designed jeans.

If you have the spark to actually go and create your own stuff - then this is the book for you...
Profile Image for Louise Wylie.
35 reviews1 follower
August 13, 2012
Anytime I'm at a loose end and want to kick start a new project, I find myself coming back to this book again and again.

Although some of the examples of work can look a bit dated, the processes behind them are still relevant and can be applied to your own personal style and way of working.
Profile Image for Cari.
119 reviews
January 15, 2014
I really, really wanted to like this, but it just wasn't practical. Some sections were way too complex to actually be undertaken by a novice, while others were just common sense. Plus, the whole thing is riddled with typos. Guess they DIY-ed the editing, too.
Profile Image for anique.
233 reviews16 followers
March 23, 2007
Not nearly as helpful as I was hoping it would be, but a good way to get started. Provides you with some good ideas, but falls short on the execution instruction.
Displaying 1 - 30 of 49 reviews

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