Exploring Corporate Strategy: Text and Cases

by Gerry Johnson, Kevan Scholes, Richard Whittington

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

"Available in two versions (Text and Text & Cases), ""Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Genres: Business, Management, Nonfiction, Economics, Reference, Academic, Business Strategy

881 pages, Paperback

First published January 1, 1989

About the author

Gerry is one of Europe’s most highly regarded Professors of Strategic Management

He is Emeritus Professor of Strategic Management at Lancaster University Management School and a Senior Fellow of the Advanced Institute of Management Research.

After his early management and consultancy experience he has held academic positions at leading business schools in the UK including Manchester Business School, Cranfield School of Management, Strathclyde Business School and Lancaster University Management School.

Gerry Johnson is also a founding co-author of Europe's best selling strategic management text Exploring Strategy (Prentice Hall, 9th edition, 2011) which is used in most of the UK business schools. He is also co- author of The Exceptional Manager, Strategic Change and the Management Process, the Challenge of Strategic Management, and Strategic Thinking and author of numerous papers on Strategic Management. His research work is primarily concerned with processes of strategy development and change in organizations.

As a consultant he works at a senior level with management teams on issues of strategy development and strategic change. Here he applies many of the concepts and techniques in Exploring Corporate Strategy to help those teams challenge, question and develop the strategies of their organisations.

Gerry has: BA Hons in Anthropology from University College, London and a PhD in Strategy Development and Change from Aston University.

Reviews

[Nadya · Rating 3 out of 5]

Most of the things are known by common sense.

[Federico DN · Rating 2 out of 5]

The Strategist.

Something I read for Business Management during University.

Long-term planning and whatnot.

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PERSONAL NOTE :
[1989] [712p] [University] [Not Recommendable]
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El Estratega.

Algo que leí para Administración de Empresas durante la Universidad.

Planeamineto a largo plazo y qué se yo.

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NOTA PERSONAL :
[1989] [712p] [Universidad] [No Recomendable]
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[Sean Newby · Rating 4 out of 5]

I used this as part of my MBA and it proved invaluable. Very good case studies extremely well explained chapters in a good, logical order.

[Filipa Figueira · Rating 5 out of 5]

Great book to learn about strategic management!

[Alisha Brook · Rating 3 out of 5]

Title: Exploring Strategy Text & Cases
Series: -
Author: Gerry Johnson, Richard Whittington & Kevan Scholes
Genre: Educational/ Business Management
Rating: 2.5 stars

This text was useful for the subject I used it for - a business/management class - but not really for much else. It is filled with heaps of information that you might find interesting but this text is not one I'd personally recommend.

[Michelle · Rating 4 out of 5]

Very structured and organized material for applying various strategic frameworks (PESTLE, Porter’s Five-Forces, VRINE, etc.) onto companies.
Have read it in order to carry out a strategic analysis for my module “Strategic Management”.

For me as a mathematician a whole new way of thinking and therefore very interesting, love the fact that this book has a very applied approach and many case studies that demonstrate the frameworks.

A very educational read for newbies to strategy!

[Stephen MacManus · Rating 4 out of 5]

Great Overview

This book is a good reference book as a springboard to deeper knowledge where required for deeper knowledge. The case studies provide a real world practical view of the application of the content to. I have a hard copy in my library and a kindle version for easy referencing on the job.

[Manouane Beauchamp · Rating 4 out of 5]

Excellente synthèse des principales théories et modèles d'analyse en stratégie organisationnelle. Parfait pour s'initier ou replonger dans le domaine.

[Daksh Kataria · Rating 4 out of 5]

As the title of the book suggests, Exploring strategy is a great place to start learning about the discipline of business strategy. The text is well structured and the framework followed in the text provides a good anchor to tie all the ends together. Read it to expand your business vocabulary and learn about the subject.

[K. Nielsen · Rating 5 out of 5]

Strategy is everything. Finance, organisation, marketing etc. is just means. Everyone interested in management should start with strategy to gain an understanding of how everything fits together. This book is a great starting point.

[Mike Roper · Rating 4 out of 5]

Read as part of a qualification I'm taking. It's a demanding and difficult subject, but the authors do their best to make it both readable and understandable. The real life case studies dotted through the book and in the appendices were especially helpful for me to improve my understanding.

[Shymaa Ali · Rating 5 out of 5]

A impressive detailed guide to the corporate strategy paradigms. such A valuable book.

[Zara Hassan]

asa

[Jorė · Rating 3 out of 5]

Good for its "read more" section - made a nice reading list from there.

[S · Rating 5 out of 5]

A thorough and useful textbook that I come back to every time I have a question about corporate strategy, or need an idea about how to approach an issue. Worth having on the shelf.

[Matteo Merola]

A school text book, quite heavy, can't be read top to bottom in one go. Very didactic - no storytelling, just case studies.

[Madeleine Williams · Rating 3.5 out of 5]

Not too shabby

[David Roberts · Rating 4 out of 5]

The book I read to research this post was Exploring Corporate Strategy by Gerry Johnson et al which is a very good book which I bought from a car boot sale. This book which is the 2nd edition was published in 1988 and much of the information in the book is probably a bit out of date not to mention corporate strategy has changed since but it's still an interesting book. Much of corporate strategy is about the demographics of your average customer and how your business responds to market conditions. Often has a company has to respond to competition from other companies it has to either downsize considerably or expand to meet the extra demand. If your competition expands and takes more of the market you risk being edged out. A mistake a lot of big companies make is buying a company that is in an unrelated field. This can waste resources especially if they don't how the new companies works within its marketplace. It can be they buy a company in a field in a related field but the company appeals to a different. Also often a successful company will go public on the stock exchange to get funds for expansion but the people in charge may find they are losing at least partial control of the company. In Britain there was a small baby boom in the 90's but on the whole the population is ageing benefiting companies with an aging demographic of average customer. A company that appeals to younger people for example may find they must downsize or look to other markets. If a company only sells to certain markets they risk reaching a saturation point where further expansion is limited. A problem with the book is that the examples it has are obviously from years ago but it is well written and I enjoyed reading it.

[Ibrahim Kodssi · Rating 4 out of 5]

This is a comprehensive book about strategy that is suitable for both experienced and newly introduced students and professionals. The balance achieved by providing case studies to relate theory to practice is a key strength. Although, I found the book too qualitative and lacking on financial management, it might be to maintain focus and avoid expanding the text to an unmanageable size.

[Mike · Rating 4 out of 5]

One of the definitive texts on business strategy, its causes, it aims, and its consequences. If Johnson, Scholes, and Whittington's ideas now seem a little clichéd that is only because others have taken the baton from the advanced position to which they carried it and run still further.

[Babak Mohajeri · Rating 5 out of 5]

An encyclopedic book with all principles in strategy that is enriched with many case studies . Highly Recommended .

[Shan Fernando]

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[Jaakko · Rating 4 out of 5]

Easy to see why this the most sold strategy course book of the recent decade. Comprehensive, yet accessible.

[Meegan]

I love this book. Great read.