Marketing High Technology

by William H. Davidow

Marketing is civilized warfare. And as high-tech products become increasingly standardized-- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms.

Genres: Business, Technology, Entrepreneurship, Nonfiction, Management

Hardcover

First published June 2, 1986

About the author

Bill Davidow has been a high-technology industry executive and a venture investor for more than 30 years. In 1985, he founded Mohr Davidow Ventures, a venture capital firm and continued as an active advisor after stepping down as a general partner. Davidow is the author of Marketing High Technology and a co-author of Total Customer Service and The Virtual Corporation. His latest book is, The Autonomous Revolution—Reclaiming the Future We’ve Sold to Machines