The Creative Priority : Putting Innovation to Work in Your Business

by Jerry Hirshberg

How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.

Genres: Business, Design, Nonfiction, Management

288 pages, Paperback

First published February 1, 1998

Reviews

[Frank Dodd · Rating 3 out of 5]

The book seemed to wander. Some of the ideas are not well defined. The detail describing the creation of new ideas makes the book worth reading. I think I was expecting more of that than a guide on how to promote innovation in the work place.

[Mike · Rating 4 out of 5]

Design-y approach to business. Hmmm, wonder why it didn't take off.

[Sean · Rating 5 out of 5]

It is good to review and understand the perspective of how other groups work.

[Erik · Rating 3 out of 5]

***3.5 stars***