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Mumentous: Original Photos And Mostly-True Stories About Football, Glue Guns, Moms, And A Supersized High School Tradition That Was Born Deep In The Heart Of Texas

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The closest you'll ever get to seeing someone actually wear their hearts on their sleeves is in Texas, every fall, at the local high school homecoming game.
They're called homecoming mums. They are as bodacious as football, as irresistible as a juicy rumor, and as deep as a momma's love. Over a hundred years ago when the custom began, mum was short for chrysanthemum, a typical corsage that boys gave to girls before taking them to the big football game. But through the decades, mum went from a simple abbreviation to a complicated shorthand for an eye-popping tradition that's as ingrained in the culture as it is confounding to outsiders.
Through her original photography and collection of stories from across and beyond the Lone Star State, Amy J. Schultz takes us deep in the heart of mum country. You'll meet kids who wear them, parents who buy them, and critics who decry them as just another example of consumerism gone wild. But mostly, you'll discover that just like every ritual which stands the test of time, someone is keeping the tradition alive. Someone like Mom.

186 pages, Hardcover

Published April 25, 2023

1707 people want to read

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Amy J. Schultz

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Displaying 1 - 26 of 26 reviews
Profile Image for Leslie aka StoreyBook Reviews.
2,930 reviews217 followers
August 21, 2023
I have been waiting for this book ever since the author had a Mum exhibit in Arlington at a local museum. Attending high school in Texas, I am very familiar with the Mum tradition. However, this was some 40 years ago, and mums in those days were NOTHING as I see now. I am sure you see stories on the news channels highlighting how much bigger and bolder they have become.

Despite the newsworthiness of the Texas mum, this book shares with us a history of how it came to be, stories from moms, students, and more. This book is chockful of stories, old and new, men and women, and their stories of homecoming and mums. You might have your own mum story to share. And you can do so at the back of this book on one of the several blank pages. I might just have to see if I can find any photos from high school during this time.  I will say that my mum came from the local florist since DYI was not big at that time. Or it was just getting started. This was the mid-80s. Or it might have just been the small town we lived in at the time. Mums were also a reasonable size and didn't require more than a few pins to hold them on. 

But more than anything, this book is about traditions and how it brings mothers and daughters together over a shared project. While I don't think any other state will ever have mums to the proportions that are here in Texas...because everything is bigger in Texas...it does make one take notice. It may seem crazy, but what a wonderful crazy ride to be on.

Pick up the book, enjoy the stories, marvel over the photographs, and perhaps relive a few of your own memories. Or maybe they are your child's memories. Either way, this book is a memory book for all to see.

We give this book 5 paws up.
Profile Image for Ruthie Jones.
1,063 reviews62 followers
August 28, 2023
Mumentous by Amy J. Schultz is both a walk down memory lane for anyone who attended high school in Texas and a vibrant and informative look at the history of homecoming mums in the great state of Texas. Note: My Texas high school days are long past, but I do remember the thrill of the mum and all the expectations and purpose behind it (both good and not so good).

This delightful book brings the rich history of the Texas homecoming mum to life and outlines how the simple corsage has morphed into a Texas-sized representation of high school, football, tradition, dedication, big business, and yards of ribbon and plenty of doodads. If you attended (or are attending) high school in Texas, it can be easy to gloss over why we wore (wear) such large and overly decorated chrysanthemums in the fall. In the '80s, I remember the mums being big, with ribbons streaming down, and football-themed charms jangling with every step, but Mumentous shows just how large these mum arrangements have become over the years and how the art of making/selling them has expanded into a lucrative business. For many parents of high schoolers, mum buying and decorating can be a stress-induced labor of love.

The stories and the photos in Mumentous are definitely sensory overload, even for a born-and-bred Texan like me. If you’re not familiar with the tradition of homecoming mums, you might think they are way over the top (yes, they are) and ask why would anyone go to such lengths? How in the world did these mums evolve into enormous composites of flowers, ribbons, charms, and stuffed animals that often require industrial-strength glue, tons of staples, and a harness to even wear them? Even the smaller arm garters are grand. The modern-day homecoming mums are a sight to behold! And behold them you will in this picture-perfect book. The author even addresses the effect of the pandemic on high school traditions, when almost everything was sidelined, and how some students found safe ways to carry on.

This vibrant book shows that these handmade or modified mums are worn for homecoming and are often gifted by a special someone, but what about the unadorned students? Even back in the day when I was in high school, anyone walking around sans mum may have felt invisible or left out. On the other hand, some non-mum wearers might be new to the high school or even new to Texas or just refuse to participate for personal reasons. While mum season can magnify the mindset of belonging and popularity, it can also be a spectacular display of school spirit and a blossoming garden of dreams come true, friendship, and love. The author expertly points out throughout this book that even store-bought mums can be transformed to fit the wearer’s personality. These bold statements are often quite personal and sacred, so don’t mess with Texas or its homecoming mums.

Whether you are on board or not or maybe think these mums are ludicrous or not, one thing that Mumentous by Amy J. Schultz makes crystal clear is that while the tradition continues to evolve and mutate, Texas homecoming mums in all their colossal glory and maybe a bit of infamy are here to stay. But they can’t possibly get even bigger and fancier, can they? Texas moms: 'Darlin’, hold my iced tea (or wine) and pass the glue gun.'

I received a free copy of this book from Lone Star Book Blog Tours in exchange for my honest review.
Profile Image for H. Ring.
49 reviews8 followers
September 4, 2023
There’s anticipation to the upcoming mum celebrations. Knowing that soon the mini-parade of mums will showcase the halls and events. I remember my mom’s face when she asked me how big I wanted my mum to be, just slightly frightened by the answer. Afterall, the bigger the mum, the bigger the bragging rights. Thankfully for her, I let her know I wasn’t expecting anything over the top. Did it still end up being nearly the size of my head and longer than my torso? Yes. Yes it did.

There was an informal tradition within it though. That mums were meant to be shared. If your friend didn’t have one and wanted to experience it, simply pluck a ribbon and flower from yours and hand it over. Have safety pins in your pocket and great memories to remember years later.

It was hilarious at times hearing the accounts of someone not Texas-born reminiscing about our odd traditions, particularly this one. In fact, it seemed quite common to me growing up. While I never had to huge desire to embrace some of the more Texas sized traditions, it didn’t seem to be odd to me. Though, that could be stemmed from my mom working for the school district and such thing as mums, homecomings, and pep rallies are just normal and happen all the time.

I am very impressed by the detail to history and self experience by the author. What better way to bring a tradition like this more alive than hearing from Schultz herself? There’s joy and humor to this book. I thoroughly enjoyed it! It was a bit like a beginners guide to this niche.

The pictures were a great addition as well. As a reader, you’ll notice quickly that happiness ties them together. The excitement of each subject flying off the page. Schultz goes into the why and how this tradition came to be. From my experience, a lot of this stems from the happiness and silliness it brings. It was very interesting to read about the way mums have spread over Texas and over states as well.

Don’t miss out on the giveaway below! This book would be a great addition as a ‘coffee table book’, ‘conversation piece’, and ‘parent facing mum season guide’. Schultz has a very artistic style of writing and does an amazing job expressing the excitement of mum season.
Profile Image for Lisa.
610 reviews65 followers
September 4, 2023
I’m not a native Texan. I grew up in Louisiana and headed off to Texas for college. The first time I saw a homecoming mum, I nearly dropped my teeth. (And this was in the mid-80s, before mums got supersized – the ribbons didn’t even touch the ground!) I could not wrap my brain around this major production, statement piece, whatever you wanted to call it. There was nothing like it in my experience, and honestly, I didn’t really want one!

But in Mumentous, Amy J. Schultz gives us a marvelous look at the history of the mum, from its humble beginnings as an actual chrysanthemum corsage to the heavy-duty bedazzled versions of today that almost require scaffolding to hold them up. And her telling of that history is SO. MUCH. FUN!

I loved reading the mum stories that people shared with her. Some made me laugh, some made me tear up a little. And I had no idea that mum-making was such big business. It was fascinating to read about the detailed work and time and effort that goes into creating the perfect mum. Pretty sure if I tried to make a mum, it would suck, because I do not have that kind of creativity.

The pictures were a fantastic addition. From the small to the supersized, from a simple corsage to the Whatamum (that I now deeply regret not having the opportunity to see), they highlighted different aspects of the mum tradition and really made it pop for me.

So I didn’t grow up with the whole mum experience. After reading Mumentous, I kind of wish I had! It would be nice to be part of such a longstanding, joyous tradition. Whether you’ve known about mums your whole life or were raised somewhere outside of Texas like me, this is worth the read. It’s a well-written and well-researched look into a fascinating aspect of the high school and college experience that started – where else? – in Texas.

Five mums from me!
Profile Image for Samantha.
1,084 reviews55 followers
September 1, 2023
Mumentous is a fascinating read that centers on a classic Texas tradition: homecoming mums. Being from Texas and having gone to a Texas high school myself, I engaged in this tradition annually - and LOVED IT. I still have all my old mums.

If you like arts and crafts, and seeing where traditions start, this is an excellent book. If you've never heard about Texas mums, you've gotta see what it's all about. Friday nights in Texas are no joke and this book is a great window into the moms and students that make homecoming big in this state.
Profile Image for Melissa.
373 reviews21 followers
September 5, 2023
I'm not a parent and I didn't attend high school in Texas, so I'm very much not in the target audience for Amy J. Schultz's new photo-memoir Mumentous, and yet, reading it I found myself laughing, crying, and finding new appreciation for my own mother, who never had to help me make anything like a homecoming mum, but sewed costumes for plays and Halloween, showed up with cupcakes whenever I had a school function that required them, chaperoned our orchestra tours, and drove me (and my friends) to numerous lessons, rehearsals, and other activities during my adolescence, all while working full-time.

But I digress.

In this book, author Schultz is celebrating the Texas tradition of homecoming mums, and while chrysanthemums are commonly used in homecoming mums throughout the country, everything really is bigger in Texas, and they've gone way - WAY - beyond simple floral corsages. But it isn't the actual mums that's the most fascinating part of this book. Rather it's the glimpses into young love, awkward first relationships, family traditions, school traditions, and the power of mothers to pull off seemingly impossible tasks with poise, graciousness, and no small amount of glitter that really make this collection of photos and stories sing.

One thing that stood out for me was the idea that these homecoming mums are exchanges between the two young people attending the game - and the dance afterward - together. One partner, usually a girl, receives a homecoming mum corsage (and that is a very loose term for an ornament that can have the same diameter as a pizza) while the other, typically a boy, receives a decorated garter to wear on their sleeve. It's the exchange part that really moved me. On one level, it's a competition to see who can be the most creative, but on the other, it's instilling a sense of etiquette and fairness in young people in a very practical way.

Another theme I appreciated was the author's description of crafting parties as bonding sessions. Imagine groups of girls getting together to decorate those garters for their escorts, or decorating corsages for each other for said escorts to present. In a world where girls and young women are set up to compete with each other, I liked that this tradition was subtly infusing these Texas teenagers with a sense of sisterhood.

Perhaps the anecdote that reaches "peak Texas" is the chapter titled "Guns for Mums," which relates an exchange of a different sort (no, no one was wounded in the writing of this book).  I don't want to spoil it, but it's funny, heartwarming, and so incredibly specific to Texas that I both laughed and shook my head while reading it.

Overall, this is a fantastic collection of memories, anecdotes, and shared traditions, with tons of photos to really help the reader understand what homecoming mums really are, and how homecoming moms so often save the day. It's the kind of book you can read in spurts, but at only 178 pages, it's easy enough to zip through the whole thing very quickly.

I hope the author continues to write. Her style is breezy and accessible, and I thoroughly enjoyed this trip down -er - Mumery Lane.

 Goes well with: either pizza and Shiner Bock or quiche and mimosas. You pick.
Profile Image for Maryann.
Author 47 books553 followers
August 24, 2023
Being from Texas and having experienced the tradition of mums for high-school homecoming, I was intrigued by this book. When I started reading, this caught my attention in the first few pages: “To say that Texas high-school homecoming corsages – AKA MUMS -are super-sized would be a pitiful understatement. A Texas homecoming mum precedes you with the power of a juicy rumor.”

"The key to any mum is to own it."

Part of the book takes the reader back to 1910 when corsages first started emerging in some social circles. A boy would bring one when taking a girl to a special event. Those corsages were normally just a single live chrysanthemum with perhaps a ribbon or two. A great deal of research went into documenting all the factors that entered into how this tradition grew to become what it is today.

“If the only value assigned to a tradition was monetary, there wouldn’t be any traditions at all.
The value of a tradition is mixed up in the sum of its history.“

I enjoyed reading the various stories from high-school students sharing their varied experiences with this deeply-felt tradition. Having those in the book made it personal and relatable.

The book takes a deep look into the business of making mums, and it’s quite interesting to see how it evolved from a florist creating the mum with live chrysanthemums to the multi-million-dollar business by numerous companies. Then we meet women who’ve started their own businesses, as well as the moms who do it primarily for their kids and perhaps a few others.

Mums aren’t just for homecoming. Lots of people make, or buy one for other occasions. If you’d like to try your hand, the book includes a mini tutorial on making your own, including a list of supplies needed. That’s particularly helpful for parents with young children looking ahead to those high school years.

Remembering the mums that I made for my daughters when they were in high school here in Texas, I was shocked when I saw how much bigger and more elaborate they’ve become in more recent years.

The mum I made for my oldest daughter had one main centerpiece comprised of a cluster of flowers and greenery with ribbons in the school colors discreetly tucked in between the flowers. Then eight to ten streamers, embellished with glitter and stars and little footballs, flowed out of that center. That mum was easily pinned on a school jacket with a couple of sturdy hat pins unlike the mums of today that drape over a girl’s shoulders, secured in back with a cardboard brace.

Whether or not you like mums, this is still a book well worth having. The history is fascinating. The photographs are wonderful, and it’s always nice to see young people excited about an important part of high-school life.
Profile Image for Book Reviewer.
4,946 reviews452 followers
March 17, 2023
Mumentous by Amy Schultz takes us into the heart of Southern high school culture and gives us a warming glimpse into the tradition of the homecoming mum. But is this tradition something worth continuing? What does it truly represent? Is it just a showcase of modern consumerism? Or does it stand for something much deeper? No matter where on the spectrum of thinking you fall into, taking a deep dive into Southern United States culture can be an enjoyable ride. So let's take a dive into the stunning photos and unique commentary writing of Amy Schultz in Mumentous!

When we're talking about the focus topic of Mumentous, we are discussing someone's local culture, and as I am not immersed in that culture, it can be hard to understand the infamous tradition. This charming book of fascinating stories takes readers into the culture that embraces homecoming mums with gusto. One of the highlights of this unique book is the black-and-white photography showcasing modern high school culture; it has a profound effect on the book as a whole. It made the book feel more immersive and was the added touch that sent this book from an average diary-like piece to an almost Joan Didion-esque piece of journalism. Additionally, I enjoyed the artistic spins on true stories that Schultz openly admits to. Her quote about being an artist and not a historian was cheeky and admirable. I could relate to the sentiment as a fellow writer who enjoys writing about real life. I will say that if you're looking for some big ah-ha moment that is going to somehow expose unheard-of news, this book is not for you. It is simply an artistic and heartfelt view of a popular piece of Texan culture. It's real everyday stories.

Mumentous by Amy Schultz is a well-written book about the history of the homecoming mum in Texas. It's a book that I enjoy having on the shelf to simply pull down and flip through every now and then, to slowly pick through when you want something lighthearted and intriguing. But, if anything, simply buy it for the photographs; they are beautiful!
Profile Image for Christena.
251 reviews59 followers
August 30, 2023
Reading this book brought back memories of Chris and my first mum. The mum was real and handcrafted by the local florist. Our initials were above and below the chrysanthemum set against maroon and white ribbons. There were a couple of plastic helmets attached. I remember it was hard being in the marching band wearing the mum. It was truly a special moment when Chris gave me his mum. One that I wish I could go back in time now with and give Chris the bestest kiss ever for choosing me.

The innocence and sweetness of that time were all brought back by reading Mumentous.

Yes, homecoming mums are a huge tradition here in Texas. They have gotten more gigantic over the years with embellishments that the local florist back then could only dream of. Teddy bears, more ribbons, and bins of charms, plus more ribbons and even braided ribbons.

Author Amy J. Schultz of Mumentous takes readers down memory lane for all who have experienced a Texas homecoming football game. Yet, Mumentous is so much more. It recounts the history behind these homecoming mums and most significantly how the mum-making business has evolved over time. Who would think that in 2023 there would be a mum-making curriculum in some schools?

Amy’s black and white photos compliment the story superbly with their nostalgic flare. Her captions are perfect—simple! The only photo I wish she had included was the final hanging image of Whatamum!

Mumentous is a super fab quick read where Amy did a fantabulous job of bringing this history and story to life. Amazing to read how this Texas tradition has evolved because I could not imagine wearing anything bigger back then while twirling a Colorguard rifle for the marching band.

My favorite quote from this book is: “Be there for the moments that matter.” Perfection. Thanks, Amy for indulging me in reminiscing. Now I have a better appreciation for the florist and his helpers putting together all those homecoming mums.

Amy’s beautifully written book will take you down memory lane of this Texas tradition.
Profile Image for Karen Siddall.
Author 1 book118 followers
September 2, 2023
A delectable slice of Texas tradition sprinkled with much love and joy.

If you grew up in Texas or have spent any time in a Texas high school during football season, you know about "The Mum," and author Amy J. Schultz's new photo essay book more than does it justice. With its mix of evocative and fun photographs of people, places, and things that are part of the mum experience, well-researched history of mum culture, and delightful (and sometimes poignant) stories of mums gone by, Mumentous is an unexpected love letter to its past and a thought-provoking peek into its future.

My Mum Memories (of course!):

I remember receiving mums for homecoming and what a big deal it was in the high school experience, even back in my day (which is far enough in the past that artificial flowers weren't even a consideration.) My sisters and I had to refrigerate the mums to keep them fresh and healthy-looking. However, with four girls in the house, they certainly wouldn't fit in the kitchen fridge. We had an older one out in the garage where we would store the things in their bakery cake-sized boxes until the flowers eventually died, and my father would get his beer kegger back.

Mums have changed an awful lot since my supposed 'glory days.' A double mum was 'special' in my era and school, and a triple was downright extravagant and ostentatious. Mum designs were very simple in comparison to what is de rigueur today. I loved the stories of girls (or moms) getting together to make their own mums, either for themselves or for exchanging with friends, especially the idea of embellishing it to reflect one's personal tastes or interests.

In addition to the individual mum stories, there are numerous shots of girls and guys wearing them mums. The great black and white pictures remove the natural hometown prejudice one might have when viewing the mums' school colors; however, I sometimes had difficulty discriminating between the different parts or items on them, particularly those of the senior girls that were executed in silver and white.

The author's inclusion of the movement of the manufacture of the mums from florists to enterprising home-based business solutions was absolutely fascinating. First of all, I didn't even know that florists didn't do mums anymore, and secondly, the amount of money spent and the income generated is mind-boggling.

With straight As for nostalgia, visual showmanship, and mum lore, I recommend MUMENTOUS to those among us who yearn for a nostalgic Friday Night Lights tale that isn't about the big game.

I voluntarily reviewed this after receiving an Advanced Review Copy from the author through Lone Star Book Blog Tours.
Profile Image for A.Borroel.
79 reviews3 followers
August 15, 2023
Mumentous is the type of book I love to stumble upon on my reading journey. The author narrates the history, the highs, and the lows of the mum industry in Texas through  various points of views and pictures of the people, places, and mums to correlate. I love that this book felt like it was a mum coming together through the picture, stories, memories, and self-reflection at the end. It's truly a fun and different way of telling a story of an object through a multitude of stories.


As we go through the book, I found myself learning so much about mums, despite attending a Texas high school. The history of the mum and what it stands/stood for never came up, it was just something you did because everyone else had a mum. I wasn't a big homecoming person, but my best friend and my mom made sure I wasn't left out of the fun. My best friend's mum was misplaced through one of my many moves in my early 20's, but I still have my mom's um that she got for me that really represented who I am - someone that wants to be included but not the center of attention. 

I also appreciated that our author brought multiple viewpoints together in her book. As a reader, we are able to see and understand the different stories and viewpoints of the mum world. We get to hear from the viewpoint of people who come from out of state and don't know anything about mum culture. We also get to look into the people who have made a business around mum and from the the people who are anti-mum. Reading the story this way had me feeling like I was reading a well put-together documentary about every angle of mum culture.

Overall, I enjoyed my time reading Mumentous and found myself reaching back into my memories of homecoming. It's not a book you would expect or something you thought you would want to read, but once you discover it, you should give it a shot.
Profile Image for Amrita Rose.
Author 1 book4 followers
April 10, 2023
“A Texas homecoming mum precedes you with the power of a juicy rumor.”- Amy Schultz, Mumentous

This is the sentence that struck me as I dove into Amy Schultz’s new book, Mumentous. It set me up perfectly for a deep dive into the culture and history of the Texas mum moms and Texas mums. I wasn’t totally unaware of mums as I grew up in Philadelphia and the Mummer’s Parade on New Years Day is the oldest continuous folk parade in the country. But Texas mums are more associated with homecoming and celebratory events than the Philly version- so I was intrigued.

Schultz’s book is first and foremost a photo essay of the traditions of Texas mums and the life of the teens in whose lives they play a large societal role. What I appreciated was the depth of writing that allowed me, a non-texan and non-mom, to understand the history and economics that creating these decorations has become. They are far more than what people might see as exuberant corsages, they are signals of a tradition that has now also become an economic staple for many people.

Schultz focusses on the role that mothers play in creating and elevating the production and meaning of mums in the culture and she graciously offers both history information as well as interviews with the people who create these bounteous displays. As a “Yankee”- I thought I wouldn’t connect with the culture behind the imagery in Schultz’s book, but her images and writing allowed me a deep look into the lives of the (mostly) women who create these decorations and keep the tradition growing.

I appreciate that the writing supports the imagery and both together create a broader understanding of not only the “Texas mum moms” but the culture of Texas mums as a whole.

I highly recommend this book.
Profile Image for Celia.
109 reviews7 followers
August 28, 2023
Having grown up in West Texas, I never questioned the existence of mums - or even if they exist in other places outside of Texas. Mumentous by Amy J. Schultz was certainly an eye-opener for me! It made me grow curious as to why I never questioned why it was so important to have a mum when I was a high school senior.

When I was a teenager, I lived in that space where I wanted to be nothing like my fellow classmates while simultaneous wanting to have something of the "normal" Texas teenager experience. Part of this was the act of having a mum. I remember that girls wanted to have the biggest and cutest mums. Now, in hindsight, I'm not sure why? I mean - what is the purpose of a mum?

If you're curious like I was when I chose to review Mumentous, look no further - this book will scratch that itch! From its humble beginnings to it's outrageous modern versions - it will open your eyes to all the things you never knew you wanted to know about this Texas tradition. Schultz is detailed in her telling of mum history - in a way that both makes you giggle and also gives your heart a tug. You will not make a mistake in picking up this book!

Aside from my own experiences with mums, this book scratched an itch that is very particular to me (it might be to you too, but I digress) - I absolutely love works that show the passion or obsession we have with places, things, or events. Where there is passion, there is a deep dive into something I didn't even know I wanted to know. Sense a theme?

On that note - definitely check this out if anything about it grabs your attention (as it should). You won't regret it.
Profile Image for Rox Burkey.
Author 39 books125 followers
September 4, 2023
Amy Schultz extensively researched mums, uncovering their importance to young people and their moms during high school. The various black and white photos are interwoven with tidbits of the history of the tradition in Texas and its adoption by other states. Learning that artistic endeavors began over one hundred years ago was fascinating. The shift from cut flowers to stunning artificial blossoms using DIY creativity allowed the rumors of bigger and better in Texas to grow. The change from simple corsages to elaborate designs grew more creative over the years.

Mothers, daughters, sons, and best friends put ribbons, charms, and stuffed animals into intricate creations in a one-upmanship competition without boundaries. The numbers and facts of the business itself will blow your mind. The event is focused on high school homecoming yet becomes a coming-of-age symbol. The photos will make you gasp in wonder, shake your head in disbelief, and then ask yourself if you could create something to surpass the favorites you saw. Ms. Schultz brings to light the multiple perspectives on creating the perfect mum. The lovely mums, whether given to someone special or added to the homecoming wardrobe, symbolize tradition.

Mumentous is a light-hearted book that will tug at your memories and exercise your heartstrings by fondly recalling those years. For fans of easy reading with a touch of history, add this story to your library, then place it on your coffee table as a conversation starter. It is impossible not to recommend Texas football, homecoming, high school, and mums connected in ongoing customs for more than just Texans.
Profile Image for Sydney Young.
1,247 reviews98 followers
August 21, 2023
Even if you grew up in Texas, if you are a Mom and a your kids go to school, brace yourself when they enter High School, for MUMS will come your way. And it may end up being a whole different experience than what you remember (or, if you haven't had the delight, the experience will be quite an initiation). But don't despair, this book will save your life and make you laugh a little while doing it. MUMENTOUS is about all the momentous and stupendous (and sometimes even horrendous!) ups and downs of making sure you, as a Texas Mom, know what in the ever-loving-world you are supposed to do when it comes to mum time (bless our hearts).

This book by Amy J. Schultz is an easy, fun read, with lots of pictures, and plenty of topics to dive into. I found myself wishing it had existed when my daughter was in highschool. I also found myself glad that our local high schools didn't quite go for the HUMUNGOUS, (BIGGER IS BETTER) mindset in this regard. (Who knew that each school was so different?). I say this with a smile, for it's all in good fun tradition. And I am glad that the book also covered some of the other thinking in regards to this super-large Texas tradition, for what would tradition be without anti-tradition, especially this day and age. And it is always good to know.

I would say thank you for the ebook in exchange for an honest review, but I liked it enough that I bought my own copy. One never knows when she might need a little MUMENTOUS knowledge, after all.

Well done!
Profile Image for Jennie Rosenblum.
1,300 reviews44 followers
August 19, 2023
Thanks to Amy J. Schultz and her incredibly entertaining and visually enthralling book "Mumentous" for this keeper that will be living on my coffee table for a while.

"Mumentous" takes us on a spirited journey. To me, these mammoth mums are like stepping into an alternate universe. But Amy J. Schultz captures the essence of this phenomenon with warmth and wit, making even the quirkiest aspects of it feel endearing. Enhancing the story was a collection of beautiful photographs.

The way Schultz delves into the intricate details of creating these elaborate mums is nothing short of captivating. From the ribbons that seem to have a life of their own to the bewildering size of these creations, she paints a picture and shows us photos that are equal parts fascinating and bemusing. She also shares so many personal stories and inside looks at the women involved in this tradition.

What truly sets "Mumentous" apart is Schultz's affection for the tradition she's uncovering. She embraces the bewilderment with a heart as big as Texas itself, inviting readers into the fold of this peculiar yet lovable custom. I appreciated the way she celebrated the unique spirit of Texas. She was also brave enough to look at some of the alternatives happening in local schools in place of Mums.

So, whether you're a true-blue Texan who wears their mum with pride or a curious outsider like me, "Mumentous" offers a heartwarming glimpse into the world of homecoming mums.
Profile Image for Jan Sikes.
Author 31 books256 followers
August 21, 2023
If you love traditions, especially Texas traditions, you'll enjoy this book from Amy J. Schultz. Everything is bigger in Texas, including high school homecoming mums.

In this book, the author looks at the tradition itself and where it originated. Then she goes to great lengths to describe the detail of creating these enormous mums that often dwarf the girl wearing them. What a fascinating process! Hundreds of yards of ribbons, silk flowers, all kinds of charms, special adornments, and the time it takes to put them all together is nothing short of astronomical.

Considering that homecoming only happens once a year, it's mind-blowing to learn that the mum-makers work year-round and stay busy. Ms. Schultz says there are 6,400 full-time mum-makers in Texas.

Then, there's the whole "Ask" part of the process where the mums are officially exchanged. I loved the variety of scenarios the author shares where there is everything from embarrassment to exuberant joy.

In putting this book together, the author did her homework, no pun intended. I enjoyed the many stories Ms. Schultz shared from mothers of daughters, mothers of sons, high school students, faculty members, and entrepreneurs who found their niche and a gold mine in making outrageous mums. However, one of my favorite parts of the book is the many photos scattered throughout the book intertwined with these stories. There are happy and heart-warming stories as well as heartbreaking ones.

If you love Texas football and the deep-rooted traditions surrounding it, you will enjoy this in-depth look told from various points of view. And regardless of your opinion about this time-honored tradition, Ms. Schultz assures us nothing about it is dying out or going away. It is a well-written book that you are sure to enjoy.
1 review
August 1, 2023
I loved it! I grew up here in Texas, where mum-mania seems like a normal part of life, so I honestly wondered if the book would contain anything new for me. But I couldn't put it down! I loved the wide variety of personal stories, the different points of view (pro-mum vs. anti-mum), and the history of how we even found ourselves with these oversized mum-strosities! So fascinating!

Schultz captures these Texas corsages perfectly: "Every mum is part Christmas tree, part Disney princess gown, part wind chime, and part banquet hall centerpiece, and like snowflakes, no two are exactly alike." She doesn't mock the tradition, however, but approaches it with curiosity, and a genuine interest in understanding the history and people involved. Schultz weaves in humor, pulls at your heartstrings, and makes you wish you had seen the Mumentous exhibit she curated at the Arlington Museum of Art in 2019.

This book is well researched and written - a fun, easy read!
Profile Image for Judith.
Author 1 book8 followers
August 15, 2023
What a fun book! A little bit “Friday Night Lights,” a little bit history, a little bit DIY crafting. MUMENTOUS is a delightful read that doubles as a coffee table book with its cool black and white photos.
Texas traditions and homecoming mums are not part of my world, but I was more than entertained by Schultz’s smooth and witty prose and clever photography. My first thought was wondering how an entire book could be written about mums, but Schultz does it, and does it skillfully.
The funny thing is that a subject that seems to be all fluff digs down into the “why” of tradition and guides us to not only understand what makes the mum tradition so special, but gives us the breadth to look at all our traditions with a new lens. And this is done with humor and finesse and honesty.
Thank you, Amy Schultz, for putting your talents of writing and photography together to bring us a unique portrait of this long Texan tradition. So glad I didn’t pass this book up!
42 reviews
November 19, 2023
I lived in Texas for 12 years. I became acquainted with Homecoming mums as a sports chaplain for a high school football. The mums' sizes startled and intrigued me. I didn't know the history of them, so Amy's book introduced me to them. She covers many topics from the history to the growth in the size of the mums. She reports, in story form, the rise of mum businesses, DIY creations, and the newer generations attaching the tradition to fundraising for people in need. She concludes by describing the creation of the exhibition at the Arlington Museum of Art. I liked her words about storytelling: "Any story worth telling is like any mum worth wearing. It's better with thoughtful fabrication and strategic embellishment." I highly recommend this book because you'll learn that a mum is not only your mom.
1 review
April 30, 2023
Mumentous provides much-needed perspective into an ironically understudied social history bedazzling the grit of Texas high school football for decades. Schultz has fashioned a wonderful repository of voices and experiences, from mum-devotees and non alike, that are as delightful as the moments she captured in pictures. Mumentous flaunts a charming “continumum” 😊 of tradition, pride, and ostentatiousness for generations of Friday night football congregants who, fondly or otherwise, remember their homecoming night, spangled in a tangle of chrysanthemums, fake chrysanthemums, ribbons, glitter, bells and baubles.
Profile Image for Shelby.
312 reviews35 followers
March 22, 2023
Amy is an absolute light and a force of creative talent. I had the pleasure of seeing some pieces featured in the MUMENTOUS collection and they are truly spectacular. Working with Amy on a regular basis has truly showcased her creative thinking and passion for her work. I can’t wait for this book to come out in the world so everyone can see (and read) how amazing Amy and her brain are.
Profile Image for Kimberly.
Author 7 books220 followers
April 30, 2023
If you're from Texas, giant mums is just a way of life. If you're not from here, you are probably wondering if we've lost our ever-loving minds. (Yes, we have, but for lots of other reasons) Amy Schultz captures the heart of the homecoming mum tradition - community. This is not just a beautifully photographed book, but it's beautifully written as well.
Profile Image for Llano.
2 reviews4 followers
November 30, 2025
A special look at how a Texas tradition has evolved over time and how mums bring people together.
Displaying 1 - 26 of 26 reviews

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