Anyone managing an artist’s career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.
Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.
Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business.
This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.
Good book overall, but most of what it teaches seems to me like common sense. I didn't find anything new or useful with it, though it was entertaining when real examples were used... especially the ones about terrible managers! haha gotta love the horror stories.
Such a useful book! Very good base and source of information for anyone who wants to get started in Artist Management. It also includes a decent amount of references for further knowledge. Will definitely refer to it in the future!
Not a bad read for those starting out in the field of music business. This book is a companion to a full course, yet a good read to get to know things first.
Great book for anyone who wants to work in the music industry, especially if you want to be an artist manager. It could include more practical information in my opinion.