Although this is an older book, I happened to come across it in my one of my feeds, and I decided since I own and operate my own business it may be worth a listen. This book did not disappoint. There were great insights on running your own business and great examples for each point. Their are so much things that I learned, and I don't want to give it all away, but here are a few things that really resonated with me:
1) Take Care of your Numbers and your numbers will take care of you.
-------Running my own business, I have so many things to do. I keep track of my sales, purchases, hours, etc, run a website, social media, etc. There are tons of data but I rarely analyze it. If I did, I could see what is working and what is not. Where I can save money and where I should spend some more money.
2)Present a speech even one that is given numerous times like it is your first.
-------This sounds simple, but it applies to so many things that I do in my business. I have to sell my services to my clients multiple times a week. Sometimes because you become a broken record, you can lose your intensity and enthusiasm for what you’re trying to sell. And it's so true, if you don't believe in your product who else will. I also have a Youtube channel where I provide information on cameras and video production. I already know the answers to what I'm teaching, but the viewer doesn't. It could be their first time learning about the topic. It could be exciting for them, but if there's no excitement from me, they will probably just go to a different channel.
Anyway, it's worth reading or listening to!