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Fundamentals of Character Design: How to Create Engaging Characters for Illustration, Animation & Visual Development

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What is it about the characters we see in our favorite books, animated films, and games that make us laugh, cry, and respond to them? How do character designers develop ideas that are unique, memorable, and captivate us as an audience? This book answers these questions and more, taking a comprehensive, visual, and analytical approach to discover just what it is that makes a character appealing. Understand key principles like shape language, proportion, and exaggeration, and learn from talented professionals who share industry secrets for getting the most out of anatomy, gesture, expression, and costume. Uncover ways to convey relationships and interaction between multiple characters, and how narrative fuels authentic and engaging characterization. With hundreds of lively illustrations to inspire and study, and tricks of the trade from celebrated artists, this thorough and insightful volume is an essential library addition for anyone interested in character design.

288 pages, Paperback

Published November 24, 2020

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351 people want to read

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3dTotal Publishing

192 books144 followers
Originally a digital artist’s resource website, 3dtotal has grown into an industry-leading art-book publisher. Renowned for creating high-quality, inspirational, and practical tutorial books with some of the best artists working in the movie, games, animation, and publishing industries, 3dtotal Publishing sets the standard for modern art books.

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Displaying 1 - 9 of 9 reviews
Profile Image for kaitie.
71 reviews6 followers
March 20, 2022
Really helpful resource for designing characters that tell a story and how they interact with their environment, etc.
Profile Image for Artù.
211 reviews6 followers
August 1, 2024
Veramente un bel libro, personalmente nel disegno sono molto incostante ma questo libro è davvero ottimo.
Profile Image for Bryan Whitehead.
577 reviews6 followers
April 11, 2025
This is a well-assembled and reasonably comprehensive guide to the title topic. Particularly for aspiring sequential artists who are new to character design, the principles and practices outlined here will help get you off to a good start. The text was created by professional designers, many of whom write like designers (which is to say that the prose is often less than engaging). But the visual examples more than make up for weak spots in the text. If I could change one thing, I’d bring in a wider variety of graphic styles. Though examples clearly come from different illustrators, none of them depart too radically from Disney/Pixar styles. I should also note that borrowing this from Hoopla was a mistake. It’s set up as an eb00k rather than a comic, which makes the tiny type difficult to enlarge enough to make it readable. And the book features several galleries of suggestions for facial expression, body posture, clothing and the like. I wish I could hang onto those valuable references for longer than 20 days.
Profile Image for Waffle.
129 reviews
August 19, 2025
This book has useful information especially if your starting out in character design but I found the information surface level, I suppose? These concepts weren't super dived into. Also I wish each section had more variety in examples the libraries are a neat idea but it felt like many examples used were very cartoony and if you have a more realism style I'm not sure if they'd translate? Either way more examples of the concepts in the other artist's style would be good. I'm a bit confused by some of the principles mentioned in it.
But overall it was a nice book with useful concepts.
Profile Image for D.T..
Author 5 books79 followers
April 5, 2025
There is a good balance of pictures and text (instruction/explanation). I was also pleased with the number of examples, the variety of art styles, and the diversity of characters (racial and body type).

I checked this out at my local library, and it’s ideal as a reference book due to its length. I don’t recommend trying to read this all-in-one setting. I couldn't read this straight through. Take your time and go through or skip directly to the chapters most relevant to you.
Profile Image for Reno Fernandez.
2 reviews
April 19, 2023
I bought this for my daughter, who is deeply in love with drawing and animation. We read most of it together; she read the rest. The things she has learned about character design are amazing!
Profile Image for Elina.
243 reviews
March 14, 2024
Perfect source!!
Will get back to it sooo much
Displaying 1 - 9 of 9 reviews

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