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Product Management's Sacred Seven: The Skills Required to Crush Product Manager Interviews and be a World-Class PM
Authored by 3 Product Managers at Facebook, Google, and Microsoft, Product Management’s Sacred Seven is a comprehensive resource that will teach you the must-know knowledge and applied skills necessary to become a world-class PM that can get hired anywhere.
In writing this book, we interviewed 67 product leads and hiring managers from 52 top companies around the world. They ranged from all the usual FAANG suspects to darling unicorns such as Coinbase, TikTok, and Grab. We asked everyone two simple questions:
What knowledge separates interview candidates you hire from those you don't?
What hard skills help PMs advance their careers the fastest?
Given that we talked to product leaders across the world who worked in various different countries and industries, we expected to see no clear pattern in our responses. We were shocked to find a common theme across all of our interviews. The knowledge and skills which separated exceptional PMs from the rest all boiled down to seven subjects: product design, economics, psychology, user experience, data science, law & policy, and marketing & growth.
The average PM excels at 2 or 3 of these disciplines. A truly world-class product manager, however, thrives in all 7. Authored by the #1 bestselling authors of Swipe to Unlock, this book blends case studies, theory, and mental models to help you master these seven subjects and fast forward your product career!
Inside Product Management’s Sacred Seven, you’ll find real-world examples from over four dozen companies, battle-tested interview tips, and free access to a library of bonus video content online.
Topics Covered: Product Development, Hypothesis Testing, Market Selection, Prototyping, Product Strategy, Business Models, Market Entry Strategies, Unit Economics, Customer Economics, Product Segmentation, Pricing Psychology, User Motivation, Creating Product Stickiness & Habit, Gamification, Cognition & Mental Models, UX Principles, Product Usability, Light & Dark Patterns, Data Analysis, Experimentation Frameworks, Product Metrics, Storytelling with Data, Antitrust Policy, Intellectual Property, Platform Liability, Privacy, Employment Law, Accessibility, Brand Building, Advertising, Growth Hacking and much more!
Featured Companies: Google, Facebook, Microsoft, Amazon, TikTok, Snapchat, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Twitter, Tesla, ByteDance, OnePlus, PayPal, LinkedIn, Airbnb, Pinterest, Zillow, Visa, Salesforce, Asana, Robinhood, Adobe, Alibaba, Netflix, Bloomberg, Shopify, Trello, Workday, Notion, Nintendo, Glossier, Lyft, Telegram, Disney, and many more!
Read Sacred Seven today to ace your PM interviews and become a better product leader!
In writing this book, we interviewed 67 product leads and hiring managers from 52 top companies around the world. They ranged from all the usual FAANG suspects to darling unicorns such as Coinbase, TikTok, and Grab. We asked everyone two simple questions:
What knowledge separates interview candidates you hire from those you don't?
What hard skills help PMs advance their careers the fastest?
Given that we talked to product leaders across the world who worked in various different countries and industries, we expected to see no clear pattern in our responses. We were shocked to find a common theme across all of our interviews. The knowledge and skills which separated exceptional PMs from the rest all boiled down to seven subjects: product design, economics, psychology, user experience, data science, law & policy, and marketing & growth.
The average PM excels at 2 or 3 of these disciplines. A truly world-class product manager, however, thrives in all 7. Authored by the #1 bestselling authors of Swipe to Unlock, this book blends case studies, theory, and mental models to help you master these seven subjects and fast forward your product career!
Inside Product Management’s Sacred Seven, you’ll find real-world examples from over four dozen companies, battle-tested interview tips, and free access to a library of bonus video content online.
Topics Covered: Product Development, Hypothesis Testing, Market Selection, Prototyping, Product Strategy, Business Models, Market Entry Strategies, Unit Economics, Customer Economics, Product Segmentation, Pricing Psychology, User Motivation, Creating Product Stickiness & Habit, Gamification, Cognition & Mental Models, UX Principles, Product Usability, Light & Dark Patterns, Data Analysis, Experimentation Frameworks, Product Metrics, Storytelling with Data, Antitrust Policy, Intellectual Property, Platform Liability, Privacy, Employment Law, Accessibility, Brand Building, Advertising, Growth Hacking and much more!
Featured Companies: Google, Facebook, Microsoft, Amazon, TikTok, Snapchat, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Twitter, Tesla, ByteDance, OnePlus, PayPal, LinkedIn, Airbnb, Pinterest, Zillow, Visa, Salesforce, Asana, Robinhood, Adobe, Alibaba, Netflix, Bloomberg, Shopify, Trello, Workday, Notion, Nintendo, Glossier, Lyft, Telegram, Disney, and many more!
Read Sacred Seven today to ace your PM interviews and become a better product leader!
725 pages, Paperback
Published August 6, 2020
99 people are currently reading
1540 people want to read
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Displaying 1 - 20 of 20 reviews
November 20, 2021
If you're an aspiring PM (or need to develop PM skills to succeed in your current position), you should probably treat this tome as your starting point. Its size alone will discourage some. It's like "War and Peace" but way more fun.
If you thought product management was straightforward, the "Sacred Seven.." will duly put you in your place. The text covers everything from design, economics, psychology, data science, law, and more, which is just the bare essentials to get started. A good PM should have solid exposure to all these.
The authors did a really solid job making the material really accessible and providing lots of use cases to cement each chapter's objectives. Plus, there are lots of extras in the form of QR codes that provide access to high-quality content that could easily be sold separately.
Is this the be-all-end-all of PM books? No, but it's probably the one that comes closest to encompassing the entirety of subjects one needs to be at least conversant in to have a chance. It immediately prepares you to learn effectively and to start seeing the world through the eyes of a PM.
Highly recommended!
If you thought product management was straightforward, the "Sacred Seven.." will duly put you in your place. The text covers everything from design, economics, psychology, data science, law, and more, which is just the bare essentials to get started. A good PM should have solid exposure to all these.
The authors did a really solid job making the material really accessible and providing lots of use cases to cement each chapter's objectives. Plus, there are lots of extras in the form of QR codes that provide access to high-quality content that could easily be sold separately.
Is this the be-all-end-all of PM books? No, but it's probably the one that comes closest to encompassing the entirety of subjects one needs to be at least conversant in to have a chance. It immediately prepares you to learn effectively and to start seeing the world through the eyes of a PM.
Highly recommended!
January 15, 2022
I started my Product Management career with this book recommended to me by our Head of Design at Samsung. It was a difficult journey navigating a career from a User Experience Designer to a Product Manager, but the book made things simple and shared perspective which I would have rather picked up over decades.
The book is written in a simple language and the resources aggregated are huge. Every other blog I read on Product Management has some references which tie back to the book. A bit costly for Indian readers, but feel free to drop in a line, will be happy to lend you for some weeks.
Write to me: pmshah707@gmail.com convincing me why you deserve to be lent
The book is written in a simple language and the resources aggregated are huge. Every other blog I read on Product Management has some references which tie back to the book. A bit costly for Indian readers, but feel free to drop in a line, will be happy to lend you for some weeks.
Write to me: pmshah707@gmail.com convincing me why you deserve to be lent
March 3, 2021
Really good book. A lot of material to cover to be sure, but the authors do a great job of finding the core concept in each of the 7 required skills(Product Design, Economics, Psychology, User Experience, Data Science, Law & Policy, and Marketing & Growth) and delivering it in easy to grasp ways. The book is also littered with several footnotes and QR codes that allow you do dive as deep as you want in to the material.
December 21, 2021
A good layout of product management if you ignore the fact that one product (Facebook) has been the epicenter of misinformation and used as a tool for genocide in Myanmar. The other (Google) has been used to monetize that misinformation and radicalize people with a algorithms the manipulate people's behaviors (Youtube). It's like reading a product dev manual from the makers of Thalomid without acknowledging that is caused deformities.
August 5, 2022
All you need for a great PM book, theory, examples, interesting case studies and interactive additional content.
No repetition other than with the case studies. Very straightforward and easy to consume content.
Only thing I missed is a more prominent way of accessing further readings to go into depth with related theories raised in the book. While I knew some of the books that seem to underpin chapters it would be nice to see them in plain sight.
Well done guys!
No repetition other than with the case studies. Very straightforward and easy to consume content.
Only thing I missed is a more prominent way of accessing further readings to go into depth with related theories raised in the book. While I knew some of the books that seem to underpin chapters it would be nice to see them in plain sight.
Well done guys!
August 20, 2024
Одне з кращого, що я читав на тему product management. Книга детально охоплює сім ключових сфер діяльності продакт менеджера, включаючи: дизайн продукту, економіку, психологію, взаємодію з користувачами, роботу з даними, право та закони, маркетинг. Автори вміло виділяють ключові концепції кожної з цих сфер, що дозволяє досить швидко вловити суть. Додатковим бонусом є наявність в книзі численних приміток і QR-кодів, що дає можливість глибше занурюватися в кожну тему.
August 29, 2021
This is a solid reference book and overview of key product management skills. The book would be stronger with more depth, especially with regards to b2b and enterprise PM skills. The sections on product design and marketing were very valuable and insightful for me personally.
January 2, 2022
I loved this book. If you're not a product manager but want to learn how products are created, read this book! If you are hiring freelancers to create a website for you, read this book. It's definitely a page-turner and it's not written like a textbook.
August 15, 2023
The principles are a good review for builders and easy to ready and reference compendium. It was a quick read read and the writing was witty and easy to follow. Amazing curated set of examples across the book
April 14, 2021
A good reference book for a product manager. Though not a very-detailed book, it delivered its purpose. I will go back to this book for inspiration from time to time.
April 30, 2021
A MUST read for PMs.
October 4, 2021
Required for any budding PM
December 15, 2021
Useful, all-encompassing, and great as a reference book to keep on the shelves and float back to. Heavy as h*ck.
February 7, 2022
I would put this under 20 essential PM books to read. Some fluff, but mostly really good insights
March 25, 2023
Info rich, with lot of examples, case studies, food for thought. Very well written. Deducting 1 star because it is super expensive and the print quality is crap
July 30, 2023
Great book with a ton of awesome case studies and lessons. It’s big and fat so definitely will require some powering through
August 23, 2024
A lot of interesting material, but absolutely no depth, with anecdotes which doesn’t prove anything (it’s especially funny in a “Data Science” chapter).
November 9, 2024
Product Management's Sacred Seven: The Skills Required to Crush Product Manager Interviews and be a World-Class PM
The Book is written by MAANG Product Managers for Product Managers!
This book is a heavy read, around 600 pages, not the typical 250 pages book. It takes the reader through a journey touching base and also expanding on certain concepts, noting down best practices on each of the 7 disciplines that the authors consider important to be a great product manager.
The Seven tangents, or disciplines or areas are
1. Product Design
2. Economics
3. Psychology
4. UX(User Experience)
5. Data Science
6. Law
7. Marketing GTM and Growth
Each field is an ocean in itself, there are great books that go deep in each of these oceans. While reading this book, I had already read some great books in each of the 7 areas, thus my mental models were connecting the dots with some kind of ease. However If someone here is not a "Well read" person, wishing to learn more about Product Management, this books definitely can be your primer.
The Authors have done a great job in explaining the key concepts in each areas with diagrams, charts and sketches. I can certainly put this book as one of the Must Read Books For Product Managers. If you already are a product manager , this book always connect more dots.
The Book is written by MAANG Product Managers for Product Managers!
This book is a heavy read, around 600 pages, not the typical 250 pages book. It takes the reader through a journey touching base and also expanding on certain concepts, noting down best practices on each of the 7 disciplines that the authors consider important to be a great product manager.
The Seven tangents, or disciplines or areas are
1. Product Design
2. Economics
3. Psychology
4. UX(User Experience)
5. Data Science
6. Law
7. Marketing GTM and Growth
Each field is an ocean in itself, there are great books that go deep in each of these oceans. While reading this book, I had already read some great books in each of the 7 areas, thus my mental models were connecting the dots with some kind of ease. However If someone here is not a "Well read" person, wishing to learn more about Product Management, this books definitely can be your primer.
The Authors have done a great job in explaining the key concepts in each areas with diagrams, charts and sketches. I can certainly put this book as one of the Must Read Books For Product Managers. If you already are a product manager , this book always connect more dots.
February 14, 2021
A nice compendium, more like a textbook / glossary without any narrative form. Good for reference material, would benefit even more with an index
July 17, 2024
A good read for people interested in understand the the job of a PM and building some of the key skills for that role
Displaying 1 - 20 of 20 reviews