I'm not a flower farmer or a florist, but I enjoy growing beautiful things in my garden. I feel as though the cut flower book was useful in setting up the garden, but this is really lovely for ideas on how to make your flower arrangements more layered, full, and sophisticated. The step-by-step instructions next to the numbered pictures of arrangements, posies, and bouquets make it so that I actually understand how the "ingredients" work together to make a difference.
Last year, I just cut straight zinnias or rudbeckia and plopped them into a vase. This book gives your tons of options for fillers, focal flowers, and lists of everything in-between. It details so many varieties of flowers and how to pick, clean, and lengthen vase time. So now I can keep an eye out when I'm buying seeds and also be a bit more creative in picking plants, natives, grasses, branches, ect.