White Negroes is a powerful tome to help the uneducated white reader (or I suppose any reader) learn specifically what cultural appreciation is and gives a wide range of examples. In that sense, this is the perfect book for people who scream “cultural appropriation isn’t real, it’s cultural appreciation!” On the flip side, the fact of the matter is, even if you’re vocally against cultural appropriation, odds are there’s more to it than you realize. Appropriation isn’t as simple as whether or not you can or cannot wear a Moana costume for Halloween. As Jackson mentions in her conclusion, culture itself is incoherent, confusing, and borderless, and I think that’s the reason people struggle with the concept. Like imagining outer space is borderless and infinite, it can be hard to wrap your head around. Thankfully for the reader, Jackson takes us through the vast sea of appropriation by breaking it down into categories such as music, art, fashion, language, and even the Internet.
I think it’s relatively easy to see the appropriation in popular music (there’s a great podcast called 1619 hosted by Nikole Hannah Jones, and in episode three the history of American music discussed; this complements Jackson’s work very well), but I learned so much about appropriation in other areas. Some of the words and phrases used on a daily basis by literally everyone are culturally appropriated from the black and queer community. Do you know the origins of NYC being called “the Big Apple”? Read the book and you will. I don’t want to give an example from every section as the book is short and succinct enough that I think anyone with even the smallest bit of curiosity (you’re reading this review aren’t you?) should find the time to read it and learn for themselves. I knew what cultural appropriation was in a broad sense before reading the book, along with a litany of examples from keyboard warriors on Facebook, but every single chapter expanded and gave examples I never would have thought of before. This book is so much bigger than what you can learn from Internet strangers.
I found chapter three, entitled “The Artist” to be the most fascinating. My original thought was that art is subjective so how can it be appropriated? But oh my goodness, the examples of artists given were shocking. Jackson makes several good points about using the violence black people experience as art and that is clearly wrong. The discussion of a painting by a white woman of Emmett Till’s open casket was especially disturbing to me.
But in my opinion, the most powerful essay in the book is called “The Meme: Kermit the Frog Meets Nina Simone.” If you only have time for one essay, make it this one. I have read debates in forums on whether or not Internet Blackface is truly a “thing,” mostly in regards to the reaction memes white people choose to use with black people - they are literally using black faces to express an emotion. But, the chapter goes much, much further than that. Black artists on Tik Tok, for example, create new dance moves or combinations, which a white person can then use to make themselves famous; they end up getting famous and hit a round of talk shows and maybe an endorsement deal, but the bottom line is they can make money on that dance whereas the original artist gets nothing, not even their name cited as a source.
Even more disturbing in this chapter are the groups of white men who haunt the dark, nazi side of social media sites. They create fake profiles using a black person’s photograph, appropriate what they consider black language, and use that profile to infiltrate online discussions about justice. It’s like literally donning a black mask for nefarious reasons. In the back of my head I knew this was likely happening but the extent to which it is happening is greater than I imagined. The whole chapter is a reminder to trust nothing on social media.
I’ll stop there, but I would like to say that this book is a must read for anyone invested in social issues and for anyone questioning the concept of cultural appropriation. I think there’s something for everyone to learn from this book and I thank Ms. Jackson for taking the time to write it. One would be hard pressed to find someone who has actually read and thought about the book to still deny appropriation exists.
PS: I will not be responding comments, my blood pressure can’t handle it.
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Did the people who gave this book one star (and are, unsurprisingly, white) even read it? They leave no reviews, which leads me to believe they didn’t, or they know their opinions of the book are wrong.
So I’m rating this book five stars to even things out until I actually get a chance to read it next month. At that point I will update my rating and provide an appropriate review.