So, this one leans more towards "it's okay" than "I liked it," but I'm still glad I read it. I like the idea of the book, even though I don't particularly agree with the author's ideas on teaching. It should be noted that this book is a little dated at this point, and the educational zeitgeist has changed quite a bit since it was written. However, I think the central idea is still relevant today: students need to be made aware of the benefits to them of picking up a book.
Most of this book is actually a collection of lesson plans for getting students to understand the importance of reading. I'm not going to lie, I hated them. They felt like boring busy work that, despite the author's insistence, would not fit easily into any unit. My heart would darken just a little towards any teacher who asked me to do them. The real useful info is located in the chapters before and after the lessons, though even this is bogged down by anecdotes and extended metaphors that stretch on until the crack of doom. Honestly, this book could have easily been a pamphlet. I'm glad I got it out of the library instead of buying it.
As for how to use it without the mini-lessons, I've been looking for a good topic to introduce the Question Formulation Technique (Make Just One Change by Dan Rothstein and Luz Santana) and Spider Web Discussions (The Best Class You Never Taught by Alexis Wiggins). This might be a good way to kill three birds with one stone in that first week of class. Break them into groups, give each group a reason to serve as Question Focus, maybe give them a web quest afterword so they can do some guided research on the topic, then let them discuss their findings the next day.
All in all, I'm excited to try working with reading reasons, but with the notes I took on the book, I don't think I'll need to add it to my collection.