I received this copy for free from a publishing giveaway, so here is my attempted non-biased opinion.
I was really excited by the topic and focus of this book, as I am a thirsty lady keen on gender politics and hyper-analyzing everything. The fact that it takes a tone of clapback to the male gaze and male criticism of female sexuality really just puts the cherry on top, for me. When I unexpectedly received the book in the mail, I was even more excited by its dimensions--it's a small trim size, very compact, and a good deal of the page count is taken up by footnotes and other citations. This of course is always a reassuring thing to see in a historical text, particularly a cultural study drawing more from primary sources than scholarly tomes. In any case, the main text of this book comes in at just under 200 pages, which was thrilling to me: here was a fun nonfiction read that I could actually commit to finish before it became a chapter-by-chapter slog. Feminist academic analysis which I could consume in a week, featuring cute pop stars and soundbytes from angry men throughout history. Instant win.
For the most part, this book delivered hard on its initial premise. It examines various archetypes of desirable men in history, buttressed by quotes, advertisements, and diary excerpts from the eras in which they lived. The congruity of the "heartthrobs" within their types was compelling, as was the evidence that, regardless of what their"hysterical" fangirls seemed to be desiring, the men trashing them just really seem to hate women with a passion. The vitriol really jumps off the page when Dyhouse quotes prominent male critics of the day, even when their anger reads like pure comedy after stewing for several decades (so help me, if I ever form a band, it will be named "Cult of the Clitoris." Thanks, 1920s misogynists). Overall, her insights are sharp, her argumentation and analysis is sound, and the source material is RICH soil for further examination of all sorts.
I refrain from giving five stars because I feel that this book ultimately suffers the same fate as many accessible cultural revisionist histories: it's too darn short. The unintimidating page count definitely attracted me, a time-strapped reader, but ultimately left me unsatisfied as to the depth of the analysis. I don't think it was at all on Dyhouse that the book didn't delve as deeply as it could have in some places, because she had nearly 150 years to cover in almost the same number of pages (including photo inserts). There are also some genres which I feel were neglected in her study, namely....genres, such as sci-fi and fantasy. This may be a bit of personal bias, but I feel that there is a lot of hard-hitting gender politic in books and movies which deal with robots, aliens, feudal lords, and magic (the latter of which was mentioned in one chapter title but basically never addressed! O cruel letdown). Additionally, I think there was a much bigger missed opportunity in terms of queer women's sexualities, which were not addressed at all in this book; of course, I understand the scope here is on women desiring men, but there is so much historical tension surrounding men's views on queer womanhood (or even being able to acknowledge it as such) and women performing different gender roles or masculine-approaching identities (helloooooo butch heartthrobs!) that, as a queer woman, I got my hopes up a little. I don't at all hold it against Dyhouse that she didn't address non-heterosexual desires, which can be sketchy territory if outside the focus of one's research.
A more valid criticism, I think, is the timeline, which wasn't nearly as clear as it could have been; Dyhouse chose to structure her analysis by man "type" rather than by era, which led to a lot of repetition when the same movies and sources were referenced in different contexts (in some cases, "...as analyzed back in chapter X"). I think her decision of breaking up the timeline in favor of following trends made sense in rounding out the image of each idealized "type" of man, but more text devoted to transitions and broad-scale rehashing really could have helped to solidify the historical progression. As things are currently, I didn't really have a good handle on the Timeline of Hotties until one paragraph near the end of the last chapter, where her quick summary did more legwork in setting things straight than the entire rest of the book, period.
So, overall, 4/5 stars, absolutely recommend to everyone and anyone interested in gender politics and pop history. Don't read this on public transport as I did, though, or you will laugh/gasp out loud and attract attention. At least wrap it in the dust jacket of something romance fiction-y so you don't have to explain yourself.