This is the real story of what it will take to succeed, from a guy that has done it.
Right from the introduction, Kevin lays out the roadmap to successful entrepreneurship succinctly, directly and without hype or fluff; "elite entrepreneurs respond quickly, put their business first, consult with mentors often, hire the best team, create an environment of stressful urgency, use time wisely".
Kevin starts by dispelling some of the obvious myths around starting, running & succeeding in your own enterprise. Its as relevant to consultants, retailers, online and 'bricks-and-mortar' businesses as it is to early stage startups.
As Kevin clearly spells out, your critical thinking processes and your ability to deliver are the keys to determine your reality, not your status, standing, enthusiasm or potential.
He speaks honestly about key areas such as customers, cashflow, team, service and operational requirements, as well more specific topics around your life, attitude & what it will take to develop a winning entrepreneurial mind.
He states early that this "book is to help young entrepreneurs avoid the mistakes I made". I reckon he might've also had his eye on some us older, more seasoned campaigners when he wrote this book.
There are many new & great books now being delivered on the the topic of Entrepreneurship, as well as it being a topic increasingly taught in universities everywhere. Kevin D Johnson's book is without question the best I've read this year, and any aspriring (or struggling) entrepreneur should make this the very first book that they read before they take another single step.
It's also important to note that nowhere did Kevin preach to me, or tell me to compromise my values, as I have read in a number of other books.
Having done 8 startups in Australia myself (and probably doing almost everything wrong along the way), I wonder if my journey may have been accelerated applying Kevin's (or 'Kev' as we affectionately call him downunder) principles.
Albert Einstein said, "You have to learn the rules of the game. And then you have to play better than anyone else."
So "do yourself a favour"; learn the rules, and play.