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The Power of Who: You Already Know Everyone You Need to Know
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The Power of Who: You Already Know Everyone You Need to Know

4.03  ·  Rating details ·  572 ratings  ·  54 reviews
Bob Beaudine believes Networking is Not working for Americans any longer. This highly respected and well-connected head hunter shares his philosophy on what really works in identifying what your dream in life is and how to get it. With his unique 100/40 principle, Beaudine takes the traditional networking concept, shakes it up and rebuilds it, explaining that individuals a ...more
Hardcover, 192 pages
Published January 6th 2009 by Center Street (first published December 20th 2008)
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4.03  · 
Rating details
 ·  572 ratings  ·  54 reviews

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May 03, 2009 rated it really liked it
"The top two reasons for happiness are gratitude and giving." That was my favorite lesson from the book.

This is a good, common sense book for people who need to feed their head with positive self-help types of reading.
Boone Bolinder
Nov 02, 2018 rated it it was amazing
Powerful ideas on the value of relationships, deep meaningful relationships. I really loved the principle of having relationships to help others rather than just thinking what they can do for me. I am still struggling with how to apply the 100 "who" people in my life, but I have made changes to show greater interest and value to those that I consider my friends. I think this book calls us to act at being a better person to those closest to us and to focus more on people (who) rather than on what ...more
Aug 12, 2014 rated it it was amazing
This book was worth way more than the $1 I paid for it. The author has renewed a dream of mine and enlightened me on the importance I play in the life of others whether it be to guide them or they guide me. It truly is a blessing to be able to give to others.
Mark Dispenza
Nov 27, 2018 rated it it was amazing  ·  review of another edition
The Truth about Life

Life isn’t so much about doing the right things as doing what’s best for the people closest to you. If we all followed the teachings in this book, we would all be better off and the world would be an even more wonderful place than it already is.
Christine Komandosky
Jul 15, 2018 rated it it was amazing
Excellent book loaded with great information!
Robin Peake
Oct 10, 2018 rated it really liked it
Shelves: work, books-i-own
I spent the first few chapters furiously distracted, trying to remember why I had bought this book and who recommended it to me. Reinforcing my distaste for '6 page summaries' of books, I found myself bored, then sceptical, and finally converted by the book. Written by an executive recruiter, the book is about how to be helped by and be helpful to your network of friends and contacts, with some (but not much) lean towards using this in finding a new job.
I suppose it resonated with me because I
Jul 28, 2017 rated it really liked it
Shelves: self-improvement
The saying "It's all who you know" is what this book is all about. Despite being several years old and targeted to the business crowd, there are still lots of takeaways for everyone else. The writing style is approachable and conversational and the author draws on lots of personal stories from his experience to illustrate ideas. At its core it's a book about figuring out what you really want to do, how to achieve it and how to build a core group of people who can help you do it. Includes lots of ...more
Scott Wozniak
May 24, 2017 rated it liked it
This is a solid book about how to identify who is your inner circle and how to work with them to help each other succeed. It challenges us to stop networking and build real friendships, that you can't do that with lots of people but you don't need to--your "few" are enough.

It's a good book. But it's not very specific on how to get into a new field that you don't already have connections into, so if your inner circle isn't connected where you want to go, this book isn't helpful. That's a huge eno
Dec 30, 2017 rated it liked it
Recommended to me by a friend, I approached this book with some trepidation, as I don't really go for "do it this way" kind of books, especially ones that seem to be "name it and claim it," as this one did. As I read, I found that I already live my life much in the way he describes, without the specific labels that he designates. It was mostly common sense, really, but some of the things he said were encouraging and caused me to think a little differently. It didn't change my life or anything, b ...more
Sarah Kleinwechter
Jul 21, 2017 rated it it was amazing
This book was very timely for me as I'm beginning my career and it really helped me re-frame my ideas about how I approach my job search. I'm very thankful to have read it when I did, and it's something I plan on revisiting in the future.
Damien Cooney
Sep 07, 2018 rated it it was amazing
Brilliant take on the job hunting process. Relationship is EVERYTHING.
This is mostly for traditional business people looking to find jobs but it’s still pretty useful for anyone who runs their own business or contracts with businesses.
Jan 03, 2017 rated it it was amazing
Great book; clarity and specificity on how to build your own network!
Jan 02, 2009 rated it really liked it
The main theme of the book is that old-fashioned networking is just that, "old-fashioned". You already know all the people who are going to help you accomplish your personal dream whether that includes a new job or not. People help people that they know. Mr. Beaudine is a man who places executives for a career, therefore, most of his examples are in the job obtaining category but his knowledge overlaps into any area where you have a dream. I must admit that for the first couple of chapters I fel ...more
Jul 11, 2012 rated it really liked it
This is a motivational book and it motivated and inspired me. The author is a recruiter in the sprots and entertainment industry and is highly successful. This is a book about self-improvement and networking. The author shares a key point about networking, and that is that you already know who you need to know to help you network to reach your career goals and dreams. He tells you to throw away all you've heard up to now about networking. You need to network with your "Who" group or those people ...more
Chris Munson
Aug 15, 2012 rated it really liked it
A great book about how to network using the people that you already know. The premise of the book is a simple already know everyone that you need to know in order to achieve your dreams. Whether it is finding a new job, linking up with someone who can help you start your own business or someone that can provide you with expert advice in how to run your already know someone that knows someone that can help you. A fairly quick read, but contains very valuable advice. The chapt ...more
Dec 07, 2009 rated it liked it
Bob Beaudine believes “Networking” is an importuned factor neglegted in the American workplace. Beaudine is a well-connected head hunter and in this book he shares his philosophy on what really works in identifying what your dream in life is and how to get it. With his unique 100/40 principle, Beaudine takes the traditional networking concept, shakes it up and rebuilds it, explaining that individuals already know everyone they need to know. He shows readers that they have established a powerful ...more
May 26, 2011 rated it it was amazing
If you are job hunting, know exactly what you want to do, thinking about making a change in your career, or are not specific about what you want to do- read this.

Broad premise: your friends & family want to help you succeed- who do they know that can help you? Beaudine's experience in executive search has revealed most people under utilize personal connections- we tend to network with total strangers rather than ask a friend for help. In addition to that, are many other valuable insights an
Aug 25, 2011 rated it liked it
Shelves: 2011
I started off scanning the first chapter, but then it caught my interest and so I began to read it word for word. This book is a motivator. It helps you begin to think of th people you already know in a different way. I have to agree with most everything Bob wrote - people are willing to help you if they know what you are trying to do and they already know and like you. I agree, spend more time focusing on people with whom you already have connections with than trying to meet more people for the ...more
May 31, 2015 rated it it was amazing  ·  review of another edition
Powerful insights for you and your career

I really enjoyed this book, much more than I ever expected. Relying heavily upon examples and anecdotes, it showed how the power of your existing relationships, and taking care of those already in your circles can lead to greater success.

This is one of the few books where I (1) shared examples with my bride; a sign the book resonated with me. (2) Made me want to buy copies for friends and acquaintances. And (3) gave me an insight I was able to apply the
Jan 18, 2012 rated it it was amazing
Shelves: exec
Very fast and engaging read. A new way to think about your network and the people in your life. I liked it because it is more my style of networking which feels more genuine and is more about building relationships and friendships rather than schmoozing or using the other, to borrow from another book, "personality ethic". I'm all about the character ethic and the sincerity that comes from having a relationship that can lead to an opportunity because of people caring about each other. And I love ...more
Mar 29, 2010 rated it really liked it
A good concise strategy to decide on a goal and pursue that goal with precision and focus. More importantly Beaudine explains how the Who you know is a key part of getting to the goal. By that he means who you really know on a personal level; not byway of online connections or resume/business card dumps. A good deal of touchy feely type stuff that reminds me of that SNL spoof...."you're good, you're smart and dog-gone-it people like you" However, with that sugary encouragement aside it is a help ...more
Barry Forrest
Jun 16, 2014 rated it really liked it
This one was a game changer for me and many of my software friends. People intrinsically want to help other people and if you don't tell your friends and acquaintances (Who) the things that you want to do (What), then you are depriving them of an opportunity to assist you in reaching your goals and living your dreams. Just mentioning what you hope and dream of, without specifically asking for anything, can open doors for you by connecting you with either like minded folks or people who can actua ...more
Jason Denison
May 09, 2014 rated it it was amazing
First book of the new 2012 year and by far one of my favorites. I highly recommend it to anyone. Anyone who is a human being, male or female, should read this at least once. It has some vital stuff that can impact your life in a very positive way both in business and in your personal arena. Bob reads the book on Audio and is a joy to listen to. You feel as though you are getting the undivided attention of someone that has much to teach you. I can't recommend it enough! Read it, listen to it, get ...more
K.M. Carroll
Nov 14, 2015 rated it it was amazing
I've been nibbling at this book for days, because there's so much good stuff here. It boils down to "help your friends, be kind to everyone, and help other people get what they want." Apparently those simple things have huge, huge ramifications in business and personal life alike--they bring about success.

This book and Linchpin, by Godin, both have a similar premise--do unto others as you would have them do unto you. Kindness. Generosity. Going the extra mile. Give and don't expect anything in r
Jan 01, 2014 rated it it was amazing
Shelves: audiobook, business, 2015
There's a better way than going to events and "networking" with people who only care about what they can get. You already have people in your corner. I thought Bob's message was a little trite at first, but he's right. Even if you don't have a vested relationship with one who can directly open a door, they might know a person who can and will because your friend will be a genuine advocate. Bob gives great advice about interviewing and even finding a spouse. One of the best career (and life) book ...more
Madison Mcgraw
Jan 22, 2009 rated it really liked it
The Power of Who is a book filled with the same business lessons we've been taught before, but Beaudine puts his own short spin on it. A quick read, a feel good read. A book to buy for college grads or perhaps, in this economy, as a 'pick me up' for people recently laid off who might need a little inspiration.
My favorite part of the book was Charlie the shoeshine man at the Philadelphia Airport. If only the world had more Charlies!
Lela Fagan
Feb 01, 2013 rated it it was amazing  ·  review of another edition
I highly recommend this edition of "The Power of Who: You Already Know Everyone You Need To Know". I purchased the audio book edition at It was recommended to me because of my previous purchases. This edition is narrated by the author Bob Beaudine.

By using anecdotes Mr. Beaudine's gives practical instruction on how to empower the people in your network and identify those that are your "Who".
Jul 26, 2011 rated it it was amazing
Decided to read this book again, needed a refresher on the point of the book. Wish there was not soo much negative attitudes about networking. Really helpful book. Makes you want to help others achieve their dreams, hopefully by doing so achieving yours. Since the first time I read this book I have become more altruistic. Since losing my job and career two years ago, seen that as much I could use networking and a help out. There are just others out there who needed my help more.
Oct 26, 2009 rated it it was amazing
This book is a great reminder of everything we already know. It's an easy read and for those that need nudging to start doing what they've always dreamed of; it provides good structure and discipline. I'd recommend it if for nothing else, to remind you that it's never to late to start living your life
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Bob Beaudine is the president and CEO of Eastman & Beaudine and recognized as the top Sports/Entertainment search executive in the U.S. Beaudine also serves as a member of the SMU Cox School of Business Associate Board. Bob and his wife, Cheryl, have been married for 24 years and have three grown daughters.
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“The core of true success is love. And that includes loving yourself enough to take care of yourself.” 0 likes
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