Tapscott follows his best-selling Paradigm Shift with an explanation of what the new digital economy means to business executives and managers, incorporating examples of organizations using information technology to transform business processes and the ways products and services are created and marketed. He discusses the role of business in the transition to a new economy, and looks at the dark side of the information highway and its effects on businesses, society, and the individual. Annotation copyright Book News, Inc. Portland, Or.
Don is one of the world’s leading authorities on innovation, media, and the economic and social impact of technology and advises business and government leaders around the world.
In 2011 Don was named one of the world's most influential management thinkers by Thinkers50. He has authored or co-authored 14 widely read books including the 1992 best seller Paradigm Shift. His 1995 hit Digital Economychanged thinking around the world about the transformational nature of the Internet and two years later he defined the Net Generation and the “digital divide” in Growing Up Digital.
His 2000 work, Digital Capital, introduced seminal ideas like “the business web” and was described by BusinessWeek as “pure enlightenment." Wikinomics: How Mass Collaboration Changes Everything was the best selling management book in 2007 and translated into over 25 languages.
The Economist called his newest work Macrowikinomics: New Solutions for a Connected Planet a “Schumpeter-ian story of creative destruction” and the Huffington Post said the book is “nothing less than a game plan to fix a broken world.”
The book has some interesting ideas. Overall, thought the observations are very generic. The book as the taste of Toffler's Third Wave adapted to the millennium.