Design

by Tom Peters

An inspirational and informative series of compact handbooks by the influential management guru and author of the best-selling In Search of Excellence sheds new light on key concepts in the business world and provides helpful guidance on how to achieve success in the high-pressure, fast-moving arena of modern business.

Genres: Design, Business, Nonfiction, Management

160 pages, Paperback

First published January 1, 2005

Reviews

[Mohammed Barakat · Rating 3 out of 5]

The book introduces interesting ideas about leveraging design of a product, service, or system to remain competitive in the marketplace. It stresses the fact that customers are moving into a new era of being attracted to simple, clear, and beautiful designs. They’re attracted by unique brands, remarkable experience of a company’s offering. It is no more the era of product or service quality and functionality that guarantees customers’ loyalty and retention.

However, such ideas and concepts could’ve been presented in much simpler piece of writing. I found it difficult to understand many paragraphs in the book which I felt considered only readers of American origin/culture, and which make it difficult for foreigners to understand its writing style; needless to mention the complex or exaggerated phrases and vocabulary used to present the ideas.

Well, I won’t say that I recommend the book for you to read, but rather I recommend the ideas and concepts that Tom Peters introduces and instills thru the book.

[Jordan · Rating 3 out of 5]

This book is less about how to integrate business into design but rather how to integrate design into business. I enjoyed a lot of this book and was surprised as some of the stunningly accurate assumptions made back in 2005 when this book was published. A fair amount of the information towards the end were concepts I was familiar with from studying design, but the initial chapters were very well written.

[Jim Razinha · Rating 5 out of 5]

I recently rewatched The Godfather for the first time in I don't remember how many years. As a 54 year old more-critical-of-movies-than-I-really-should-be adult, it struck me that every scene...every element of every scene...was completely relevant. And in a three hour movie! This is a compact book that I spotted on the shelf of a friend and interrupted our discussion to ask if I could borrow. Every page...every element of every page...is relevant to the topic.

I usually have less than no use for management books. I do read them -sometimes for an assignment, sometimes for fun - and I usually learn something new from each. But I also usually don't find as much value as they think they are delivering. Now, there are exceptions: for some inexplicable reason, Tom Peters resonates with me. His books resonate - even the staccato ADD-nightmarish-to-some books of his last 20 years of production. Actually, those resonate even more than his early books...I get it, even if many don't. This delivers value to me in such a way as to cue one of Peters' most despised phrases: "exceeds expectations".

A borrowed book can't get my usual packet (or two) sticky note treatment. I'm going to get my own copy soon and read it again...and again. And flag my notes on the pages...I stopped taking them externally early in this very short book because I was pretty much copying every snippet.

Great stuff.

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro Diseño, de Tom Peters.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes.
En el siguiente enlace tienes el resumen del libro Diseño, Diseño: diferencia principal entre el amor y el odio a una empresa, producto o servicio: Diseño

[Deric Loh · Rating 5 out of 5]

Design Matters !!

[Mark Fallon · Rating 4 out of 5]

Tom's screed on why design, emotion and passion are essential to success.

[Dick Aichinger · Rating 3 out of 5]

A business study focused on the design topic from his larger discussion "Re-imagine". A short read, very focused.

[Frances Palaschuk]

Great book, lots of details and ideas.

[Paul Martin · Rating 4 out of 5]

Great short read about how design is more than the way things look.

[Juozas Šalna · Rating 1 out of 5]

this is the guru of modern business? the layout of the book is atrocious. there are some nuggets of insight but most of the writing is so full of shit.

[Nick Grachov · Rating 5 out of 5]

Great book to inspire you!

[Linda · Rating 5 out of 5]

Loved this book. Dog-eared and filled with bookmarks.

[Eliot · Rating 4 out of 5]

Always entertaining. Some great ideas in here. Light reading. Or deep depending on your mood.