Managerial Economics [with LMS MindTap Economics 1-Term Access Code]

by Luke M. Froeb, Michael R. Ward, Michael Shor

Teach your MBA students how to use economics to solve business problems with this breakthrough text. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

Genres: Business, Management, Nonfiction, Textbooks, Academic

328 pages, Unbound

First published March 2, 2007

Reviews

[Deborah Horton · Rating 4 out of 5]

Really helpful in building my critical thinking skills when applied to economics. It was fairly easy to understand as well, and I liked the usage of practical scenarios.

[Philip Verde · Rating 5 out of 5]

This is the only book of its kind you really need. I have a shelf full of business textbooks, crammed full of so many words that they lose their meaning. Managerial Economics, with its ten page chapters, removes all the b.s. and explains economic and strategic concepts in language I can understand.

[Julie · Rating 3 out of 5]

The book itself is pretty good. The online accessory, not so much. Frequent typos. Sometimes it lines up with the summary and end of chapter questions,
OST of the time it doesn’t. The videos are horrible. Froeb can write a decent textbook- however he should have someone else do the video narration. He is too monotone for the information to stick. Ended up watching other videos online to supplement.

[Jonathan Hogan · Rating 4 out of 5]

Managerial Economics provides an overview of the topics in business economics and teaches the student how to solve problems that will present in the workplace. I enjoyed the material and found it fascinating for a textbook. I would recommend this book for higher degree seekers or individuals who need a handbook for the daily problems you face at work.

[Landon · Rating 4 out of 5]

Required book for my business class, Global Economic Environment. I thought this book was interesting enough to read. I like to read anything that deals with science or such economic and the environment.

[Tony | Outwork · Rating 5 out of 5]

I preferred text for economics. The chapters are short and only focus on a few concepts instead of trying to cover every aspect of business and economics. Great companion for more complex textbooks.

[Melissa · Rating 4 out of 5]

As good as one can expect from an economics textbook. Fairly easy to understand and has really good video lectures to go along with it.

[Ryan Ahmed · Rating 4 out of 5]

-good in its economy of words, but some concepts need a few more pages
-more stossel less froeb ;)

[Kit · Rating 1 out of 5]

This book is complete ass. The vocal fry this guy has on the accompanying videos makes me want to scream, and he just reads the slides! Nothing more! Instead of grouping the math problems with examples of the variables and how to complete the math problems (with multiple examples), it's just a firehose of vague concepts. All this book made me think was that economics is a whole bunch of word salad invented to give some abstract financial thinker a job.

For funsies, here's the author's attempt at humor:
'An economist and his fiancée who were receiving premarital counseling from a priest before he would marry them. The priest’s first question to the couple was, “Why do you want to get married?” The economist’s fiancée answered, “Because I love him and want to spend the rest of my life with him.” The economist had a different answer: “Because long-term contracts induce higher levels of relationship-specific investment.” The priest looked puzzled, so the economist continued, “You know, the kind of investments differentiate a marriage from a spot-market transaction.”

A year later, trying hard to find the right words to express how he felt about his wife, he wrote...that his “relationship-specific investment was earning an above-average rate of return.”

Can I just be put out of my misery yet?!

[Kate · Rating 5 out of 5]

Great MBA text. Easy-to-read. Examples are easy to apply. My favorite chapters were on moral hazards, and adverse selections.

[Kate · Rating 5 out of 5]

Easy-to-read, well-written, and enjoyable MBA text. My favorite chapters were on adverse selections and moral hazards.

[Asif · Rating 5 out of 5]

A very different but successful approach to teaching economics. Highly recommended.

[Rich Bennett · Rating 4 out of 5]

A good book, but not a good text book.

[Phil · Rating 4 out of 5]

It's good. For a textbook.