Watch Me is the second in the social media series by Angela Clarke and having not read the first, Follow Me, which surrounded the world of Twitter and the "Hashtag Murderer" who posts cryptic messages online, it took me a while to get up to speed with the characters and their relative history. Whilst it doesn't take too long to work out the set-up, it is sub-optimal to come into this one afresh, especially when frequent reference is made to the case which has seen former old school friends police officer Nasreen Cudmore, uniting with civilian journalist and digital expert, Freddie Venton. The fortunes of the friends have however diverged after their first dramatic case, Nasreen having been headhunted and promoted to DS and Freddie still making a slow recovery, mentally and physically from a narrow escape with death in the denouement of the first novel.
The novel opens with DS Nasreen Cudmore making a late appearance in the office just eight weeks into her new job with the four-man team that comprise the specialised cyber and e-crime Gremlin taskforce overseen by consummate professional DCI Jack Burgone. Not given the warmest welcome by her other two colleagues, the experienced DI McCain (Chips) and the ambitious DI Pete Saunders who seems to look for any opportunity to criticise her, it appears they both have reservations about her hire. At the age of twenty-four and off the back of a one-night-stand with her new DCI, she isn't best prepared for the biggest day of her short career to date. What begins as a team meeting surrounding a request for education to local schools regarding the recent suicide of fifteen-year-old Chloe Strofton, whose suicide note was shared by Snapchat and widely circulated on social media, quickly escalates into a full-blown crisis. Cudmore immediately recognises the surname and is thrown right back into a teenage nightmare of her own when she knew the family, and was blamed, along with friend Freddie, for the suicide attempt of Chloe's elder sister, Gemma. She is attempting to process this only for the simultaneous beeping of the team's mobile to signal a new Snapchat notification, of what appears to be another suicide note with an ominous message that they have just twenty-four-hours to save the life of the girl involved... Only DCI Jack Burgone's recognises the number which belongs to his eighteen-year-old sister, Lottie.
More threatening in tone, Nasreen expects a random demand to swiftly follow but before that a probe into the life of Lottie Burgone reveals an exercise enthusiast with a high-profile on social media, both Snapchat and Instagram, including a sponsorship deal to promote the fitness wear that she features heavily in her photos. One suicide already and with Lottie at risk of harm and DS Nasreen Cudmore quickly sums up that she is the common link uniting the two incidents. A closer analysis of the suicide notes reveals an acrostic formation hidden in their midst, revealing the online name of the Hashtag Murder, Apollyon. Given that he is behind bars, supposedly in solitary confinement and without access to social media, it seems highly unlikely that he can be pulling the strings behind the scenes. Unwilling to expose her own past and her involvement is Gemma's unsuccessful wrist slitting attempt, Cudmore opts to keep her personal history private. Convincing Chips to give her three hours to investigate a possible connection between Chloe and Lottie's final notes, she convinces him to allow her to consult Freddie Venton, under strict instructions to keep her role off-record. When photos of Lottie in scantily clad attire and compromising positions turn up on the same site that featured Chloe, team Gremlin are given a harsh reminder of the vulnerability of Lottie. With the clock ticking and with the bosses sister at risk, the stakes are higher than ever.
Watch Me is a fast and undemanding read, but I also found it pretty uninspiring, following a rather mundane path and initially lacking in the tension is what is supposed to be a twenty-four-hour fight to secure a young woman's life. I suspect much of this springs from how implausible so many aspects of the novel were, from the Gremlin task force not comprising any technical specialists to DS Cudmore gallivanting off to resurrect her old school friend to consult on the case. Surely this would amount to a serious breach of trust. Given that the team only downloaded the Snapchat application the prior night in the pub, I wasn't convinced that they were qualified and in tune with the latest developments in the digital world.
Freddie Venton is tactless, sarcastic and anti-establishment. In short, she epitomises the liberal ideals of a teenager with a rebellious streak, and comes across as immature and confrontational. DS Nasreen Cudmore is a buttoned-up, diligent to the point of officious character, who has little natural rapport with her supposed childhood friend, seeming as irritated by her as the reader quickly becomes. Keen to rein in the anarchic Venton, Cudmore is on edge and aware of what a risk she is taking. With Venton's confidence shot and having yet to return to London after her own injury, she herself is in a fragile state and experiencing panic attacks. I failed to connect with either of these characters; Venton came across as juvenile and Cudmore irked because of her sanctimonious attitude, the most obvious example of which were in relation to sexism in the workplace, where she vociferously railed against the banter of DI Saunders and demanded equality on the one hand, but found it acceptable to undo her shirt buttons and push up her chest prior to interviewing a suspect.
I was hoping that Watch Me would shine a light on the murky world of social media, but apart from highlighting its negative aspects, the officers seemed to have the knowledge of layperson's not bringing much more to the table that your average internet user would have discovered. Given that the first suicide note shared on Snapchat was that of fifteen-year-old Chloe Strofton dead from a heroin overdose with no history of drug use, I expect that this should have flagged up several pertinent questions which would have seen her friends and computer scrutinised. Given that it only takes Venton several minutes to discover Chloe's recent humiliation with risqué photos posted to the Are You Awake website, was the possibility of bullying really never mooted amongst the local force? Within ten minutes of Cudmore enlightening Venton on the fate of Chloe, she has found a Facebook tribute in which a close friend of Chloe's lays the blame at the door of former boyfriend, William Taylor. Attempting to uncover more, Cudmore and Venton visit Chloe's school in a bid to garner some insight into the abduction of Lottie. Whilst this is an easily readable novel, it lacked credibility, from the stereotypical characters to the unlikelihood of cutting through the usual police bureaucracy and acting on the hoof. I doubt I will read more of this series finding the investigation quite straightforward and the central characters juvenile.
As a reader of extensive crime fiction, Watch Me was mildly engaging, but with the emphasis on the response to the actions of the perpetrator, the focus was on little more than fire-fighting the incidents which occurred. I was pleased that the tension did considerably increase as the clock wound down and when it became quite clear that that the teams every move was also being watched by an enemy, this certainly provided an added frisson of electricity. After a slow start and failing to make any connection with either Cudmore or Venton, Watch Me did improve considerably and delivered an insight into the world of revenge pornography and the limitations to the recently enacted Criminal Justice and Courts Act 2015 pertaining to revenge pornography, raising some thought-provoking questions.
With Twitter, Snapchat and Instagram already covered, this is a series that will rely on the advances of the internet to drive its future. I will be interested to see what the future holds for DS Nasreen Cudmore and the Gremlin taskforce but being ambivalent towards Cudmore and irritated by Venton, I sadly won't be following. The implausibility of the investigative approach detracted from this novel and given that so much reference in made to the Hashtag Murderer of the first case it has limited appeal as a standalone.