I received a copy of this book when I was in high school and it has since become rabbit food around the edges. I'm reading it now so I won't feel guilty tossing it to clear space on my over stocked book shelves.
The difference between Moonwalking with Einstein and this book is huge. For starters, what kind of douche nozzle starts a book on memory with "How would you like to make more money, increase your intelligence, and impress everyone you meet?" Kevin Trudeau, that's who. The guy has a whole library of bogus self-help books that promise the moon and the stars with almost no effort.
Perfect example, in MwE the author interviews memory champions who spend four hours or more a day training their competitive memory. Kevin promises it all can be achieved with less than 30 minutes a day, and you'll get a six pack at the same time. Sorry, I added that last part. But making empty promises is so easy and so much fun.
Here goes a 324 pg snore fest. The book is actually longer but that's only because the other decided to add 27 pages of names with his associations, like Bart -> barn... really? Who hears Bart and doesn't think Simpson?
Disclaimer time. I'm not just launching a preemptive strike on this book's suckfest. I've had it since high school and have read half or more several times. Hopefully this time I'll hit 100% and get it out of my to-read list.
* Final Thoughts *
The last few chapters flew by in skim mode. It must have taken the author years to finish writing this book with one hand constantly patting himself on the back. That may actually explain why there are so many typos. I guess no get-rich-quick guru has ever wasted money hiring a proper editor. This book is an absolute waste of time. He provides no history or tribute to where the principals in his book originate. The guy just calls "loci" "pegs" and pretends like "Mega Memory" is it's own stand alone process that just *poof*, popped out of then air.
The biggest gag fest for me is the endless promises and guarantees this book, and most self-help books, throw at you. These techniques are primarily used for adding context to things with no context. They are not the final answer to all your memory woes and it WILL NOT allow you to suddenly recollect memories that you didn't concentrate on years early.
If you're interested in memory or memory improvement, please read Moon Walking with Einstein by Joshua Foer. See, Foer is a journalist and he writes with accuracy and interest. The book follows his experience training for the yearly memory championship and is crammed full of historical references and scientific studies for reference. He never promises to make you rich or get you laid, though some of the tricks you can pull off at a bar might help with the latter.