My fav quotes (not a review):
-Page 29 |
"“The end of laughter is followed by the height of listening.” — Jeffrey Gitomer"
-Page 36 |
"Kimberly-Clark, Darwin Smith, a man described by CNN as one of the 10 greatest company leaders of all time. Smith stood up and commenced his talk by saying, “Okay. I want everybody to rise and give a moment of silence.” Everybody looked around confused, wondering who had died. They looked down uncomfortably and stared at their shoes in silence. Darwin allowed this process to continue for a period of time. Then he looked down at the group and said in the somber tone, “That was a moment of silence for Procter and Gamble.” The place went bananas. At the time, Procter and Gamble was Kimberly-Clark’s biggest competitor. Intentionally building up the tension created the laughter that followed, which was essentially a nervous release of energy."
-Page 46 |
"You want to use words like weird, amazing, scary, hard, stupid, crazy, or nuts. Try to incorporate these words into your opening setup or statement. This will help people focus on you and pay attention quickly. If you want people to be passionate about your topic, show them some passion."
-Page 49 |
"Always write in the present tense: You never want to write, “I was walking and I saw.” It should be “I’m walking and I see.” Even if the event happened many, many years ago, you want the audience to be living that moment with you as if it’s happening right now. Write the scene for the audience as if it’s unfolding in front of their very eyes."
-Page 49 |
"Believe it or not, some words are funnier than others and can be amusing without any given context. In an interview with the New York Times, Jerry Seinfeld talked about how he wrote his bit about Pop Tarts. He took foods from the ‘60s in all their strange, frozen, unhealthy forms and narrowed his focus on Pop Tarts. Why Pop Tarts? Because Pop Tarts sound funny. “The Pop Tart suddenly appeared in the supermarket…and we were like chimps in the dirt playing with sticks”. According to Seinfeld, what makes the joke, “Is you have got chimps, dirt, playing and sticks. In seven words, four of them are funny. Chimps, chimps are funny.” In one Seinfeld episode, The Apology, Jerry has a naked lady wanting to snack on pickles. Why pickles? Because pickles are funny."
-Page 49 |
"In The Sunshine Boys, Neil Simon quips, "Words with a ‘K’ in it are funny. Alka-Seltzer is funny. Chicken is funny. Pickle is funny. All with a ‘K.’ L’s are not funny. M’s are not funny." The Simpsons creator Matt Groening proclaimed the word “underpants” to be at least 15% funnier than the word underwear. Pants are funny."
-Page 52 |
"The first one comes from Jon Stewart. “I celebrated Thanksgiving in an old-fashioned way. I invited everybody in my neighborhood to my house, we had an enormous feast, and then I killed them and took their land.” The twist here is obviously the last part. The triplet in the set, “I killed them and took their land,” comes as a shock because he used the first two parts of the joke to create an event in your mind that is very familiar; this way, you think you know where you’re going to end up. He starts with a broad picture and something everyone will understand: “Thanksgiving in an old-fashioned way.” Then he begins to narrow the vision in a way that his audience will relate to and personalize: “I invited everyone in the neighborhood, we had an enormous feast.” These lines allow you to recreate your own Thanksgiving memories in your mind, thus making you feel like you know where he’s heading. Then, the twist, the derailment, the laugh line, always third in the set: “and then I killed them and took their land.”"
-Page 55 |
"Macro/Wider topic: It makes it easier for older people to use technology. Micro/Specific problem my product solves: It makes it easier for older people to type and use smart phones/tablets. Key funny to my story: My Dad’s struggles with technology and specifically what he does by writing emails in the subject line. Set/Up intro here becomes the challenges older people have adapting to and using technology, specifically email in my case. This should be delivered in as few words as possible. This example is far from a classic but it is a quick and easy joke that gets laughs: It’s hard for old people to get to grips with technology. (Relatable setup) My Dad (specific to me) finally tried sending email last year. He wrote me a fine long one.... All in the subject box. (Punch line) He continues to do this. (Tagline) Show staged image of my Dad looking confused."
-Page 57 |
"He built a repertoire of fallback jokes and a few in-case-of-emergency jokes. Over time, he was ready for whatever came his way. Years later, he was still using this format—the “unstructured and modern” element of his shows were the defining element of his standup career. That success, generally, can be traced back to comedic habit #4: Rehearsed Spontaneity."
-Page 70 |
"quickly make your way onto the stage. You should be in position to commence speaking as soon as the applause begins to dwindle down. If, for any reason, you need to set up or adjust some items at this point in time, it’s a great moment to ask the audience for a round of applause for your host or previous speaker."
-Page 70 |
"If the host didn’t introduce you with a strong round of applause, this is a good time for you to ask the audience to offer a round of applause."
-Page 70 |
"If you do this in groups of 3, it’s more likely that their applause will spill over and become a habit that stays evident for the rest of your presentation and for others to follow. Feel free to ask for a round of applause for the presenter, the host, for some of the presenters before you, for the sponsor or organizers of the show/conference/talk."
-Page 70 |
"Getting a quick laugh can be a great way to lighten the mood. Move forward from there with an anecdote or a personal story. This should establish affinity with your audience. It should tell them who you are, what your passion is, and why they should have your passion too, whether it’s about a product or research area or a topic in general."
-Page 71 |
"Acknowledging the obvious is known in comedy as “calling the room.” It means vocalizing exactly what’s going on in the room or what people are likely thinking."
-Page 71 |
"Vocalize everything that’s happening in that moment, everything that is being shared between you and the audience. It can be comments on lunch, the setup, the room temperature, someone arriving late or leaving early, a loud noise, someone sneezing, a fire alarm going off in the background, etc. Comedians never ignore these moments, as they often generate spontaneous laughs."
-Page 72 |
"I asked him to come out on stage after the video and say, "Does it show my mother made that video? If my wife had made it, it would look very different!” He had to laugh at himself so the audience would