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MACMILLAN Every Screen on the Planet.

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MACMILLAN Every Screen on the Planet ABISBOOK MACMILLAN.

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About the author

Emily Baker-White

1 book6 followers
Emily Baker-White is a San Francisco–based reporter at Forbes, where her TikTok coverage has won awards and shaped narratives. A Harvard Law School graduate and former criminal defender, she previously led the Plain View Project, an investigation into police misconduct on Facebook.

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Displaying 1 - 30 of 30 reviews
Profile Image for Ben.
2,739 reviews235 followers
October 1, 2025
Every Screen on the Planet: The War Over Tiktok

I found this book really compelling.

Emily goes over the start of TikTok, the rise, and how it began.

She then highlights the importance of the algorithm, and how it is not just a business tool, but a geopolitical tool.

I found that the book really well frames tensions over US/China tech and the impending current "purchase" and what it all could entail.

I found that Emily also well explained the issues with TikTok, and how it doesn't offer much in the way of digital privacy. In fact, it is more of a surveillance tool. It also is used as a political weapon, polarizing citizens and creating distrust internally, while showing positive messages about authoritarian dictatorships abroad.

Emily does a great job at describing the issues with TikTok, and describing some opportunities as well. I found I learned a lot, and I would give it a recommendation.

Check it out!

Recommended Reading
If you wish to learn more on TikTok and social media, I would also recommend:
Attention Factory: The Story of TikTok & China’s ByteDance
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
The Shallows: What the Internet Is Doing to Our Brains

3.8/5
Profile Image for Fiona.
1,251 reviews16 followers
Read
November 7, 2025
DNF after chapter 1 cause it’s not telling me anything new.
8 reviews
October 3, 2025
This book operates on a troubling double standard. It treats the pro-China algorithm on TikTok as a form of manipulative propaganda that threatens the privacy and security of its 5.4 million American users, going as far as promoting government intervention to curtail its presence in American life. But it refuses to even mention the extensively documented "pro-American" algorithm on American-led social media platforms, despite the fact that the existence of any kind of "pro-country" content – no matter Chinese or American – is a form of bias, and should be avoided if the author values neutrality. Such pro-American social media policies can been illustrated by their differing treatment of the state media between Western countries and China, with Chinese state media being forced to bore labels of “state media” on its account pages, but forms of Western government-funded media such as ABC or the BBC, not being required to this feature. The pro-Western slant within the Western social media can be further illustrated by the case of Nathan Rich’s account being censored in 2019 on the basis of vaguely worded community guidelines, which the YouTuber accuses the platform of arbitrarily interpreting.

What is important to remember, is that this double standard, even if dressed in concern, is still a form of manipulation. The only thing is, is that this double standard has managed to so thoroughly infiltrate the Western psyche, that most people don’t consider it to be logically flawed. They instead regurgitate the positions with anti-China bias as a universal law, the same way they believe that the apple fell from Newton’s tree because of gravity. The view that we're the good guys, and the countries that don't share our political systems, are bad. The view that our war in Iraq with 100,000 casualties is a “disaster,” but China’s war on Uyghurs with zero documented deaths is a systemic genocide akin to the Holocaust. And anyone that dares to disagree? They will be subjected to the punishment of character assasination. They’ll accuse you of being brainwashed. They’ll accuse you of being “pro-China,” an accusation which assumes solidifies my argument that there is inherent negativity to China. And if you make this argument while having a Chinese last name like I do, they'll say you’re a "spy."
358 reviews6 followers
Read
January 3, 2026
This book tells the story of how TikTok rose from a niche startup to a global cultural phenomenon, and how its success sparked one of the most intense technology and national-security battles of recent decades. It starts by looking at the growth of social media after the release of iPhones and then shows how Bytedance turned Musical.ly into the ubiquitous TikTok we see today. Then it looks at the political battles over TikTok as its commercial and social power grew. Eventually Congress passed a bi-partisan law that forced Bytedance to divest TikTok to an American company or be banned. However, the ban went into effect on the last day of Biden's term. He chose not to enforce it because Trump had said that he wouldn't enforce it. Trump has used the "one-time" extension to the ban several times to allow negotiations to proceed with several of his supporters working together to buy the app.

This is a great book that combines analysis of culture, technology and politics to tell a fascinating story. It goes beyond the story itself and into deeper issues that it raises. It looks at the value of attention as a commodity, the vulnerabilities of global tech platforms to political and national-security conflicts, and the ways governments and corporations grapple with regulating powerful technologies. I took a little while to get into the first fifty pages and then did the next three hundred in a few days. I highly recommend it for anyone interested in the politics of social media.

My longer summary:
TikTok's strength was in its algorithm that keeps people in app by catering to their individual tastes. Rather than searching for information, it came to you. In addition, it got a HUGE boost from the pandemic, where its users in the United States increase exponentially.

That's where the trouble begins. The fact that it was so widely used and was a Chinese app made American politicians suspicious of it. The first main concern was that it could gather data on Americans for use by the Chinese Communist Party. This was made more immediate by the promulgation of the 2017 Chinese security law that mandated that all Chinese companies must give all available data to the CCP upon request. This was around the same time as TikTok launched internationally and wasn't targeting it at all, but by 2021, TikTok's success made this an issue. To make things worse, the CCP had recently "disappeared" a few Chinese tech titans for getting too big for their britches. They later reappeared with no explanation and properly chastened. It would hardly be surprising if it did the same thing to Bytedance's founder Zhang Yiming, a Chinese citizen and, at the time, resident. He later stepped down as Bytedance's CEO but maintained control through "super-voter shares". He also hired a Singaporean, Shao Zi Chew, as TikTok CEO and moved the headquarters there. These were done to placate Americans concerned about data security, but because Zhang remained in charge, he was still vulnerable to extortion from the CCP. Even if he were outside of the country, the CCP has been known to abduct family members of dissidents who live abroad to quell their activities. It is worth noting that Shou testified that if Americans were really worried about their data, they wouldn't allow companies like Meta to sell it to the highest bidder, regardless of nationality. It was a fair argument.

The second problem was the fear that the algorithm could be manipulated to influence young American minds. The algorithm was controlled by Chinese citizens, so they would have little ability to resist CCP pressure to adjust it. TikTok lobbied furiously that it would never do such a thing. It worked for a while and early attempts to ban it failed. One reason was when Shou testified before a House committee, several members embarrassed themselves with a lack of technical and geographic knowledge. It was a little embarrassing for Americans, but another bill was written and passed. The earlier bill gave the president sweeping powers, but the one that ultimately passed (PAFACA) was tailored specifically at TikTok with very limited presidential discretion. It was signed into law and came into effect the day before Biden left office.

After the US Supreme Court upheld the PAFACA on the issue of surveillance and date (it made no ruling on the issue of potential Chinese propaganda), TikTok changed its approach and started sucking up to Trump. While running, Trump had said that he would save TikTok and he hated that banning TikTok would benefit Meta and Zuckerberg, so this wasn't the toughest sell for TikTok's PR team. It worked and Trump said he would not enforce the ban of 75 days. The number seemed arbitrary because PAFACA allowed for a single extension if a deal to sell TikTok was imminent. The problem with Trump's decision is that it had no legal weight and if the next president tried to collect the fines due, Meta and Oracle would go bankrupt. Nevertheless, TikTok continued its schmoozing by publicly thanking Trump on the app so that it is now running as profitably as ever.
8 reviews
October 3, 2025
This book operates on a troubling double standard. It treats the pro-China algorithm on TikTok as a form of manipulative propaganda that threatens the privacy and security of its 5.4 million American users, going as far as promoting government intervention to curtail its presence in American life. But it refuses to even mention the extensively documented "pro-American" algorithm on American-led social media platforms, despite the fact that the existence of any kind of "pro-country" content – no matter Chinese or American – is a form of bias, and should be avoided if the author values neutrality. Such pro-American social media policies can been illustrated by their differing treatment of the state media between Western countries and China, with Chinese state media being forced to bore labels of “state media” on its account pages, but forms of Western government-funded media such as ABC or the BBC, not being required to this feature. The pro-Western slant within the Western social media can be further illustrated by the case of Nathan Rich’s account being censored in 2019 on the basis of vaguely worded community guidelines, which the YouTuber accuses the platform of arbitrarily interpreting.

What is important to remember, is that this double standard, even if dressed in concern, is still a form of manipulation. The only thing is, is that this double standard has managed to so thoroughly infiltrate the Western psyche, that most people don’t consider it to be logically flawed. They instead regurgitate the positions with anti-China bias as a universal law, the same way they believe that the apple fell from Newton’s tree because of gravity. The view that we're the good guys, and the countries that don't share our political systems, are bad. The view that our war in Iraq with 100,000 casualties is a “disaster,” but China’s war on Uyghurs with zero documented deaths is a systemic genocide akin to the Holocaust. And anyone that dares to disagree? They will be subjected to the punishment of character assasination. They’ll accuse you of being brainwashed. They’ll accuse you of being “pro-China,” an accusation which assumes solidifies my argument that there is inherent negativity to China. And if you make this argument while having a Chinese last name like I do, they'll say you’re a "spy."

Absolute disgusting trash. I'd take TikTok over this anti-China racist garbage any day. That basically sums up my opinion of this book.
Profile Image for Daniel.
267 reviews1 follower
January 17, 2026
TikTok And The Architecture Of Influence

(A Book Review, 8.5/10)

I never used TikTok. I walked away from Facebook and Instagram years ago. These days, I stay mostly on LinkedIn and Goodreads, partly because I’ve seen how easily attention gets shaped by systems that feel harmless on the surface.

Emily Baker-White’s Every Screen on the Planet looks at what happens when platforms grow large enough to stop reflecting culture and start structuring it.

TikTok now sits inside a long standoff between China and the United States. The language is about values, governance, and national interest. The reality is about who gets to set the defaults for how hundreds of millions of people spend their time, form opinions, and absorb information.

When platforms grow, they stop reflecting culture and start steering it.

The same pattern is unfolding in artificial intelligence. Tools that shape how people learn, work, and make decisions are built around commercial and strategic priorities.

For leaders, the real risk isn’t the technology. It’s assuming neutrality where there is design.

What feels natural is often just what we’ve been guided toward.

#Leadership #Technology #DigitalPower #AI #HumanBehaviour #Media
Profile Image for Matthew Gibb.
166 reviews3 followers
December 19, 2025
I thought this would be great.It starts out ok. Zhangyiming,yet another weird communications company,who doesnt even enjoy watching movies decides to jump into the attention economy by first buying Musically and then using his For You algorithm he gradually pulled people away from FB,Instagram and Twitter,because Tik Tok was fun and not political. Then the jerks in Washington tried to say Tik Tok was a security risk. The risk is that this Chinese app might not push American values and Democracy.People that sing and dance dont care about such boring nonsense. Leave to the US to try and block the app and then have Donald Trump there claiming to be it's savior. Now your data is in Singapore for some reason. After nine hours of listening nothing makes any sense in this book about the decline of a once great app now ruined by politics.They should label all of them anti-social media. Maybe Tik Tok should ban all politics and let creators sing and dance. The fossils in the US and BJ have no idea how it's possible for anyone poor to actually have any fun. They only want money for doing next to nothing. There are many better books on current technology.
294 reviews1 follower
February 7, 2026
The author focuses on one person who architected the creation of TicTok. She also includes a few other people, mostly Chinese citizens, who were involved with apps that eventually led to TikTok.

She goes into a lot of detail about ByteDance and TikTok are intricately tied into a database and computer algorithm that are homed in China and thus can be manipulated by CCP authorities. She also discusses some attempts by U.S.-managed TikTok employees to separate data and control channels from Chinese employees. She discusses the pressure put onto ByteDance by U.S. presidents and Congress for such separation.

Finally, there is supposed solution that is now in place in U.S. but she points out that the goal layer out by Congress is not, and cannot, be met.

Well researched and pretty good book. Almost five stars, just a little ways from being a "cannot put the book down" rating that I would look for for a five-star rating. Definitely worth a read, though.
616 reviews19 followers
October 25, 2025
Initially I thought why read this -- the story is incomplete. However, it's far more interesting that I thought possible. It integrates technology, business and government policy in an almost seamless narrative. At times one can get lost in the minutiae but it's worth ploughing through. There is a legitimate criticism to make of her far more harsh treatment of Chinese policy than US policy when its quite self-evident that TikTok is seen by many politicians in the US as a company to manipulate for both profit and message.
Profile Image for Jacob.
246 reviews16 followers
November 23, 2025
“Every Screen on the Planet” is a good, thorough overview of TikTok over the years, which is important both technologically and geopolitically. Baker-White left many questions unanswered but so much is still unknown that I would be wary of an author who didn’t.

I do wonder who the target audience is, as most people who care enough about the subject to finish a book on it have likely been following a lot of the story’s happenings in the news. That was the case for me and I skipped a few parts, but overall I still got a lot out of it and am glad I picked it up.
Profile Image for Katrina.
97 reviews1 follower
January 7, 2026
This woman clearly knows her stuff on tiktok!!

I thought this book was an excellent history of the coming of age of tiktok, and how it became one of the most important and influential platforms for young people in the past couple of years, along with the dangers behind it. I deleted my tiktok over a year ago, but I never realized how the data collection system actually functioned and how it could hurt users in the long run.
Profile Image for Carly Waldman.
308 reviews12 followers
February 23, 2026
1 Star (I received an e-audiobook arc from Net Galley in exchange for an honest review)

I know the is a non fiction book, but the writing style seemed a little bland and I was listening to it while doing admin tasks at work. Even then I was having trouble not falling asleep. I appreciate being sent the audiobook but unfortunately I could not bring myself to pick up/listen to this book. It's a DNF for me.
218 reviews17 followers
October 18, 2025
very thorough documentation and reasoning.
70 reviews2 followers
December 9, 2025
Some interesting reporting but not anything new of significance of what even I knew about the legal maneuvering.
Profile Image for Michaela Mnukova.
108 reviews
December 31, 2025
3.75 ⭐️
I wasn’t the biggest fan at the start but later became very invested and even ended up touching on some of the points raised here in one of my university essays
Profile Image for Deborah Rocheleau.
44 reviews1 follower
January 19, 2026
I mean, if you were even passively following along with these events as they were happening not four years ago, then this book won't offer much new insight.
Profile Image for Stefan.
174 reviews114 followers
January 22, 2026
Very good book. Lots of interesting and well-researched content. An illuminating look at the politics of international tech, too. Definitely recommended.
Author 10 books1 follower
February 6, 2026
Too much minutiae for me. Hard to trudge through but really interesting story.
Profile Image for Sophia.
1 review
February 9, 2026
Das Buch zeigt sehr eindeutig die Hintergründe der App TikTok. Von der Enstehungsgeschichte als auch die Konflikte, die diese App mit sich bringt - wie politische Diskurse, die Einflussnahme durch China etc., werden gut dargestellt. Super interessant und auch zugleich erschreckend, welchen Einfluss eine App in den sozialen Medien auf die Gesellschaft und auf die Politik haben kann Das Buch war soweit gut verständlich, wobei der Einstieg mit den vielen Namen, etwas holprig war.
8 reviews
October 3, 2025
This book operates on a troubling double standard. It treats the pro-China algorithm on TikTok as a form of manipulative propaganda that threatens the privacy and security of its 5.4 million American users, going as far as promoting government intervention to curtail its presence in American life. But it refuses to even mention the extensively documented "pro-American" algorithm on American-led social media platforms, despite the fact that the existence of any kind of "pro-country" content – no matter Chinese or American – is a form of bias, and should be avoided if the author values neutrality. Such pro-American social media policies can been illustrated by their differing treatment of the state media between Western countries and China, with Chinese state media being forced to bore labels of “state media” on its account pages, but forms of Western government-funded media such as ABC or the BBC, not being required to this feature. The pro-Western slant within the Western social media can be further illustrated by the case of Nathan Rich’s account being censored in 2019 on the basis of vaguely worded community guidelines, which the YouTuber accuses the platform of arbitrarily interpreting.

What is important to remember, is that this double standard, even if dressed in concern, is still a form of manipulation. The only thing is, is that this double standard has managed to so thoroughly infiltrate the Western psyche, that most people don’t consider it to be logically flawed. They instead regurgitate the positions with anti-China bias as a universal law, the same way they believe that the apple fell from Newton’s tree because of gravity. The view that we're the good guys, and the countries that don't share our political systems, are bad. The view that our war in Iraq with 100,000 casualties is a “disaster,” but China’s war on Uyghurs with zero documented deaths is a systemic genocide akin to the Holocaust. And anyone that dares to disagree? They will be subjected to the punishment of character assasination. They’ll accuse you of being brainwashed. They’ll accuse you of being “pro-China,” an accusation which assumes solidifies my argument that there is inherent negativity to China. And if you make this argument while having a Chinese last name like I do, they'll say you’re a "spy."

Profile Image for Lia.
276 reviews22 followers
October 18, 2025
"TikTok Time Bomb" von Emily Baker-White ist ein hochaktuelles Sachbuch, das sich ausschließlich mit der Kurzvideo-App TikTok beschäftigt – dem rasanten Aufstieg, dem Algorithmus und den geopolitischen Spannungen, die sie ausgelöst hat. Emily beleuchtet, wie eine vermeintlich harmlose Unterhaltungsplattform zu einem politischen und wirtschaftlichen Machtfaktor wurde und stellt die Frage, ob TikTok tatsächlich ein Trojanisches Pferd der chinesischen Regierung ist.

Besonders stark ist das Buch, wenn es um technische und politische Zusammenhänge geht. Die Autorin erklärt klar, wie TikToks Algorithmus funktioniert, warum er so süchtig macht und wie er sowohl Daten als auch Aufmerksamkeit der Nutzer lenkt. Sie zeigt, wie eng Unterhaltung, Überwachung und Einflussnahme heute miteinander verflochten sind – und wie TikTok als Soft-Power-Instrument genutzt werden kann, um politische Narrative zu formen oder gesellschaftliche Spannungen zu verstärken.

Allerdings hat TikTok Time Bomb auch deutliche Schwächen. Da sich das Buch ausschließlich auf TikTok konzentriert, entsteht schnell ein sehr einseitiges Bild: Während chinesische Datensammlung und algorithmische Manipulation ausführlich kritisiert werden, bleibt die westliche Plattformökonomie mit denselben Mechanismen – etwa bei Meta, Google oder X – völlig außen vor. Diese fehlende Kontextualisierung vermittelt den Eindruck, als sei TikTok das einzige gefährliche System im globalen Netz, was die Analyse unausgewogen erscheinen lässt.

Hinzu kommt, dass sich der Text gegen Ende stark in technischen Details verliert, was den Lesefluss hemmt und weniger technikaffine Leser:innen abschrecken könnte.

"TikTok Time Bomb" ist ein informatives, stellenweise alarmierendes Buch über die Macht und Risiken einer der einflussreichsten Apps der Welt. Wer sich für TikTok, digitale Überwachung und internationale Technologiepolitik interessiert, wird hier viele Denkanstöße finden – sollte jedoch im Hinterkopf behalten, dass Manipulation und Datenmissbrauch kein rein chinesisches Phänomen sind.
Profile Image for Annie.
104 reviews12 followers
December 22, 2025
Mir hat „TikTok Time Bomb“ außerordentlich gut gefallen, mit zwei kleinen Haken:

Zunächst einmal finde ich, sofern ich das beurteilen kann, unglaublich gut recherchiert, geordnet und zusammengefasst. Mit der Beharrlichkeit als Investigativjournalistin und gleichzeitig mit beneidenswerter Ruhe erläutert Baker-White, wo TikTok herkommt, wie es aufsteigen konnte und gibt Prognosen, wie es weitergehen könnte. Dabei ordnet sie die Entwicklung der Plattform auch immer wieder in politische Entwicklungen ein (muss sie) und daraus ergibt sich ein schlüssiges Gesamtbild.

Aber.

Erstens finde ich ihre Erklärungen (obwohl schlüssig) oft zu verschachtelt, um sie wirklich zu verstehen. Das Buch ist ganz offensichtlich für eine bestimmte Zielgruppe verfasst: Amerikaner. Das kann man ihr zugutehalten, immerhin ist sie ja selbst Amerikanerin, andererseits hätte ich mich über ein Glossar für die ganzen Instanzen und Abkürzungen des US-amerikanischen Justizsystems wirklich SEHR gefreut.
SEHR.

Zweitens muss ich in diesem Zusammenhang auch anmerken, dass sie einerseits die Politisierung der Plattform durch China und die KPCh scharf kritisiert, eine ähnlich deutliche Kritik an ihrer eigenen Nation und den Umgang der Trump-Administration jedoch umschifft. Sie stellt zwar infrage, wie frei die Meinungsäußerung seit Januar 2025 auf TikTok wirklich noch ist, aber mehr passiert nicht, und das finde ich wirklich schade - wenn nicht sogar kritisch.

Insgesamt jedoch ein wirklich sehr gelungenes Sachbuch zur beliebtesten App unserer Zeit, zu ihren Hintergründen, Erfolgen und Problematiken.
Profile Image for Jenny Chase.
Author 6 books17 followers
December 15, 2025
This book hit the sweet spot of "well-written, well-explained nonfiction storytelling on a subject I know enough about to be interested in but not enough for everything to be old news to me".

It's a surprisingly fascinating story and touches on massive social forces shaping our world, told with effortless authority ("there comes a time in every tech platform's life when executives realize they need a content policy. This moment is usually preceded by the words, "oh shit"). It also manages to be fairly even-handed, demonising none of the parties involved and more interested in truth and explanation than in blame and recommendations.

Some quotes I particularly enjoyed: "cultural relativism has an ugly downside: it requitres malleable views on human rights issues like religious freedom and the rights of ethnic minorities and women".

"Roughly every six months, members of Congress summon a Silicon Valley CEO to testify. This produces predictable political theatre".

"It was the kind of corporate governance puzzle that a law or business school professor might write as an exam question: How much can ownership ever truly be divorced from control?"
Profile Image for Jessica.
842 reviews
January 3, 2026
Not gonna lie, one review made me laugh and made the point the book was making. People are very susceptible to propaganda

Super interesting book, fair warning though by the end it gets pretty technical at times. Thinking that China wouldn't use a super popular social media app as a soft power weapon are idiots (I'm not sorry because it's true). We all think we're smarter than that, but truth is, we're not. What about American social media apps you may ask? Well it's bad when they do it too, and there is a good reason they try to make the EU (I'm live in the EU) cave because they really hate regulations. Personal data is the new oil, it's good to be aware of it.
Profile Image for Susu.
1,805 reviews21 followers
November 2, 2025
Erklärt die Entstehungsgeschichte der App TikTok - und die politischen, gesellschaftlichen Verwerfungen, die sie in China, USA, EU und global mit sich bringt. Verständlich formuliert und umfassend erklärt - sollten alle Influencer und fleißigen Nutzer gelesen haben
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