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Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy
As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it.
In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.
In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.
224 pages, Paperback
First published May 3, 2015
12 people are currently reading
266 people want to read
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Displaying 1 - 8 of 8 reviews
August 30, 2017
Solid book on using social media as a tool for recruiting. I liked the business cases but it's almost out of touch with how fast the internet moves. Good overall points and even some helpful tips for marketing as a whole. I liked how he portrayed a recruiter as a brand ambassador. Helpful hints, good framework, not much practical use now that it's a few years old.
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March 23, 2021i want to read this book
August 18, 2015
Social media is something that has taken the business world by storm, forcing professionals to learn how to harness the power of social media whilst hopefully avoiding elephant traps and problems at the same time. Human resources and recruitment departments are no exception: many are already aboard the social media recruitment train and they need to ensure that the ride is as smooth as possible.
Of course, the power of social media is a double-edged sword as it is very easy, perhaps too easy, to get a bad reputation and create much “negative impact” because of a poorly executed campaign or misjudged comment. Just as jobseekers have to remember that the Internet never forgets, the same exists for those who are looking for employees. The problems may be more than just getting a bad rating on Glassdoor or industry-specific online forums!
So the author is rushing to the rescue, coming forth with a book packed with information, hints, tips and warnings about how social media can be used as a recruitment tool, aimed predominantly at the small to medium-sized enterprise. Of course, any social media activity should be coordinated with the company’s social media team (or responsible person) to ensure consistent messaging, correct brand usage and hopefully the provision of an extra set of collective eyes and ears. The social media team is hopefully expert in social media usage; they can help you get your focussed message spread even further and closer to those who possibly matter. They may also be able to warn you off before you make a fool of yourself and your company.
The astute reader will discover that there is more to the world of recruitment on social media than posting a job advert on LinkedIn and building up followers to your job listings’ page on Facebook. Technology and social media can be a great help – as well as a hindrance – so hopefully the author’s wise counsel will show the reader more upside than downside!
“With talent attraction and retention at the top of the agenda for global business leaders, there is the danger that social media is seen as the magic answer for companies experiencing talent challenges. It isn’t. But it is a great addition to existing recruitment processes, methods and technologies. While there are no rules for using social media in recruitment, there are many examples of companies large and small using social media in innovative ways to reach out to and engage with sought-after talent,” notes the author.
The nature of work is changing for both employer and employee. This book is quite practical in nature, yet it offers a heady mix of theory, good practice, real world examples, thought and innovative thinking to great effect. It is clearly aimed at a specialist audience although it would not hurt to pass the book onto a social media generalist colleague afterwards as it is quite likely they may pick up on something new or a different take on something they are aware of.
Social media recruitment and all the underlying technologies won’t be going away anytime soon. No doubt they will be refined, integrated, automated and improved upon yet there is still going to be a need for talented, knowledge human recruiters. The technology will hopefully let them do their job better, yet there will be a need to adapt, embrace and extend.
A book like this can be a powerful ally and a close confidante for you, if you have to wear the “recruitment hat” for your company.
Social Media Recruitment, written by Andy Headworth and published by Kogan Page. ISBN 9780749473709. YYYY
Autamme.com
Of course, the power of social media is a double-edged sword as it is very easy, perhaps too easy, to get a bad reputation and create much “negative impact” because of a poorly executed campaign or misjudged comment. Just as jobseekers have to remember that the Internet never forgets, the same exists for those who are looking for employees. The problems may be more than just getting a bad rating on Glassdoor or industry-specific online forums!
So the author is rushing to the rescue, coming forth with a book packed with information, hints, tips and warnings about how social media can be used as a recruitment tool, aimed predominantly at the small to medium-sized enterprise. Of course, any social media activity should be coordinated with the company’s social media team (or responsible person) to ensure consistent messaging, correct brand usage and hopefully the provision of an extra set of collective eyes and ears. The social media team is hopefully expert in social media usage; they can help you get your focussed message spread even further and closer to those who possibly matter. They may also be able to warn you off before you make a fool of yourself and your company.
The astute reader will discover that there is more to the world of recruitment on social media than posting a job advert on LinkedIn and building up followers to your job listings’ page on Facebook. Technology and social media can be a great help – as well as a hindrance – so hopefully the author’s wise counsel will show the reader more upside than downside!
“With talent attraction and retention at the top of the agenda for global business leaders, there is the danger that social media is seen as the magic answer for companies experiencing talent challenges. It isn’t. But it is a great addition to existing recruitment processes, methods and technologies. While there are no rules for using social media in recruitment, there are many examples of companies large and small using social media in innovative ways to reach out to and engage with sought-after talent,” notes the author.
The nature of work is changing for both employer and employee. This book is quite practical in nature, yet it offers a heady mix of theory, good practice, real world examples, thought and innovative thinking to great effect. It is clearly aimed at a specialist audience although it would not hurt to pass the book onto a social media generalist colleague afterwards as it is quite likely they may pick up on something new or a different take on something they are aware of.
Social media recruitment and all the underlying technologies won’t be going away anytime soon. No doubt they will be refined, integrated, automated and improved upon yet there is still going to be a need for talented, knowledge human recruiters. The technology will hopefully let them do their job better, yet there will be a need to adapt, embrace and extend.
A book like this can be a powerful ally and a close confidante for you, if you have to wear the “recruitment hat” for your company.
Social Media Recruitment, written by Andy Headworth and published by Kogan Page. ISBN 9780749473709. YYYY
Autamme.com
December 17, 2015
There were parts of this book that I loved, things I was unimpressed by, and then one thing I really disliked.
What I truly loved, and why I would recommend this book to the right person, is the author's discussion of search functions. While his topic is of course, recruiting, the same search and conquer functionality is applicable to professionals in other sectors and industries.
I was rather disappointed in the core substance of the book around using social media for recruiting. I found much of the advice to be generic. While that's good if you know nothing about how to use various social networks, there wasn't the real value added that I was hoping for in the context of recruiting.
What I really disliked was the author's attitude. At multiple points the author just about comes out and says, "I'm smarter than you." This is really, well, NOT smart.
What I truly loved, and why I would recommend this book to the right person, is the author's discussion of search functions. While his topic is of course, recruiting, the same search and conquer functionality is applicable to professionals in other sectors and industries.
I was rather disappointed in the core substance of the book around using social media for recruiting. I found much of the advice to be generic. While that's good if you know nothing about how to use various social networks, there wasn't the real value added that I was hoping for in the context of recruiting.
What I really disliked was the author's attitude. At multiple points the author just about comes out and says, "I'm smarter than you." This is really, well, NOT smart.
October 11, 2016
This book should be a manual for those who are new to recruiting and even those with years of experience under their belt. Andy deep dives into the popular social media platforms and teaches the reader how to recruit better. The key point to note is, always get your objective straight and stick to it.
March 9, 2016
Very informative easy read.
April 29, 2016
Brilliant easy to read and informative book
August 2, 2016
This book has an enormous amount of info. Great ideas that I can't wait to put into practice. I highly recommend this book for anyone who is having a difficult time engaging their social media base!
Displaying 1 - 8 of 8 reviews