I'm giving this a 3 because I really like the story. However, this book desperately wants a good editor. There are so many problems.
First, the story is riddled with holes. So many questions remain unanswered and not in a mysterious sort of way but in a way that reveals a lack of planning for the direction of the story.
Secondly, in a related issue, the reader never knows what's happening or what the big "secret" is until, PLOP, right at the very last minute. This is just poor execution of the story. I would love to have had the mystery slowly unraveled through hints and clues, but I got nothing. Just a big BAM, here's the explanation in the last 5 pages. Disappointing to say the least.
Third, so much opportunity for developing this story was wasted. I wanted information about compelling bits here and there, but they were never mentioned again. So disappointing.
Fourth, the narrative method, basically the protagonist's inner dialog as she lives the story, is, at times, too much. It becomes chaotic, not in a planned way, but like the author herself couldn't keep it all straight. It gives the story a contrived feel.
Also contributing to the contrived feel is the language itself, especially the dialog. The unnatural formality with which the characters talk to each other is difficult to take and pulls the reader out of the story. And no one has inner dialog so formal and stilted.
Finally, minor errors add up to big problems. The author spells the same names in different ways. For instance, the main character's name is written as Elouise AND Eloise. An editor would have/should have easily spotted that! In the same vein, the author uses a couple of words incorrectly. Again, another pair of eyes would have done wonders here!
I want this author to try Southern gothic horror again, but this time, with a solid outline, a good dictionary, and a ferocious editor!