What do you think?
Rate this book


204 pages, Kindle Edition
Published August 12, 2025
Yeah. He asked his boss. He says, 'Hey, I got this idea to sell books on the Internet.' So, this is back in 1994. And, his boss says, 'Well, I think that's a great idea for someone who doesn't already have a good job.' But then, his boss counseled him and said, 'Hey, why don't you go take the weekend and think about it?' And so, over the weekend--well, he was basically by himself thinking about it--this is how he frames his way of thinking about it: He thought about himself as an 80-year-old thinking back to the situation in the day.
And, he talks about it. He says, 'I was going to get a big bonus. I had to pay rent.' And, when you're way out there--the way we describe it in the book is: you today are your practical self. You have all these conflicting things going on in your life that you got to try and balance. So, you're making compromises. When you strip all that away and just go way out, you say, 'When I'm 80, what do I really wish I'd done?' You become your ideal self. You look at it from the perspective of: what are my real values? And, it's easier then to say, 'You know what? Yeah, I might have trouble with my rent. I might have to go to a smaller place or whatever,' but at the end of your life, you'll have fewer regrets, and you'll be happier to live a bigger, fuller life because of that.
Yeah, so we all know Intel. We all know that they make microprocessors, but that's not how they started. They started with memory chips. And so, Grove and Moore in the 1960s started building this company, and they did extremely well, as we know, and they grew the company up. And then, by the time the 1980s came along, memory chips were being commoditized, and there were competitive squeezes from mainly the Asian manufacturers who were doing better on both price and, frankly, quality.
At the same time, they had this little tiny product called the 4004 Microprocessor. And so, now we're in the early 1980s, and they can't make enough of these things. But it's a minute part of the company, and it wasn't what the company was started with.
And so, Grove and Moore are going back and forth for a year about what they should do with the company. And, any external observer would look and say, 'Well, that's obvious. You need to throw it all in on the microprocessor.' But, that's not what they did. They kind of debated, and they debated, and debated about it. And, Grove talks about it in his book, and he says, 'We were memory chips. Our identity was linked to memory chips. Intel was memory chips.' And so, they were at this impasse.
One day, a year into this stasis, they're in a meeting, just the two of them. And, Grove describes, he's looking out the window. So, there's sort of this distance perspective. He talks about seeing flags off in the distance. And, he looks at Moore, and he says, 'If we got fired and we got replaced, and the board brought in new people to run the company, what would those new people do?' And immediately Moore says, 'They would shift over to microprocessors.'