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Ultimate Guide to Facebook Advertising
Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook's newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks.
Updates specific to this edition include:
The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it The launch of Facebook's Marketplace where businesses can sell direct to their community The integration of Instagram ads as part of the Facebook platform Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama's social media campaign for re-election
Updates specific to this edition include:
The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it The launch of Facebook's Marketplace where businesses can sell direct to their community The integration of Instagram ads as part of the Facebook platform Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama's social media campaign for re-election
327 pages, Paperback
First published September 1, 2011
333 people are currently reading
1065 people want to read
About the author
Perry Marshall
23 books123 followersPerry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. Clients in 300 industries value his capacity to integrate sales, technology, art and psychology.
He founded the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He aims to solve the #1 mystery in Artificial Intelligence and the origin of life itself.
His 80/20 Curve is a productivity tool in NASA's Jet Propulsion Labs at the California Institute of Technology, and his Google AdWords book laid the foundations for the $100 billion Pay Per Click industry. He's served as an expert witness for search advertising litigation.
Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”
He has a degree in Electrical Engineering and lives with his family in Chicago.
He founded the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He aims to solve the #1 mystery in Artificial Intelligence and the origin of life itself.
His 80/20 Curve is a productivity tool in NASA's Jet Propulsion Labs at the California Institute of Technology, and his Google AdWords book laid the foundations for the $100 billion Pay Per Click industry. He's served as an expert witness for search advertising litigation.
Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”
He has a degree in Electrical Engineering and lives with his family in Chicago.
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Displaying 1 - 30 of 31 reviews
December 1, 2024
The first six chapters can be skipped as the author repeatedly tells you what the book will do for you. But from chapter 7 onward the book is very helpful. I'm 3/4 through and have been applying what I've been learning and it already has made a significant difference in my life, getting me more page Likes and orders. I was reluctant to leave a positive review for fear of more competition but hey, the author deserves it and a five-star rating, despite six chapters of filler. If you want to learn how to advertise better on Facebook, read this book.
March 17, 2021
Рекламу фб по книгам изучать странно, но можно. У Перри Маршала долгий опыт рекламы и копирайтинга, отсюда интересные и полезные связки, воронки, группы клиентов и стадии интереса
December 4, 2017
The Ultimate Guide to Facebook Advertising will help you get started in the world of Facebook.
However, the book spends the first seven chapters trying to not only lead out out of the book to the author's website for "tips, tools and more" but spends the time trying to convince you of the need for Facebook in your marketing toolbox.
As the book is about Facebook Advertising, you can assume that the reader already sees value there.
Yes, the book was easy to understand but by taking so long to cut to the meat of the book, many readers will be turned away.
Also, not enough emphasis was placed on the fact that Facebook owns the content posted and can and will remove your advertising account at any time and for any reason.
However, the book spends the first seven chapters trying to not only lead out out of the book to the author's website for "tips, tools and more" but spends the time trying to convince you of the need for Facebook in your marketing toolbox.
As the book is about Facebook Advertising, you can assume that the reader already sees value there.
Yes, the book was easy to understand but by taking so long to cut to the meat of the book, many readers will be turned away.
Also, not enough emphasis was placed on the fact that Facebook owns the content posted and can and will remove your advertising account at any time and for any reason.
June 12, 2015
With so many snake oil salesmen running around the internet these days, promising to make you a gazillionaire, what I liked about this book is the first thing it does is help you analyze -IF- what you hope to sell is even a good fit for Facebook ads. And then it suggests strategies about how much money you should spend and what kind of ads you might want to buy, how to target them, and leads you though the setup step-by-step with tons of screen-captures for people like me who can't translate techno-jargon into action.
Where you will still need to do more research on is how to write effective ad-copy, what kind of images resonate with your core buyers, and how to operate the 'stuff' at the other end of your sales funnel (website, Mailchimp, effective list management, customer satisfaction, etc.). But that is the topic for a totally different book, from a totally different set of experts. For $18 bucks this book will help you set up an effective ad campaign and start experimenting without losing your shirt. The authors -do- provide those services (and of course the book mentions that ... often), but unlike most of the other phony-baloney 45-page 'ebooks' network marketers seem to be uploading to Kindle Unlimited these days, this 328-page reference manual delivers the goods.
Where you will still need to do more research on is how to write effective ad-copy, what kind of images resonate with your core buyers, and how to operate the 'stuff' at the other end of your sales funnel (website, Mailchimp, effective list management, customer satisfaction, etc.). But that is the topic for a totally different book, from a totally different set of experts. For $18 bucks this book will help you set up an effective ad campaign and start experimenting without losing your shirt. The authors -do- provide those services (and of course the book mentions that ... often), but unlike most of the other phony-baloney 45-page 'ebooks' network marketers seem to be uploading to Kindle Unlimited these days, this 328-page reference manual delivers the goods.
January 26, 2019
Some good info that could have used a lot of editing.
Way too long on examples from the author's "success" that don't seem relevant or replicable by others. Also pushes the author's website and paid programs too much.
I was also unfortunately reading the print edition where many diagrams were extremely difficult to read.
Way too long on examples from the author's "success" that don't seem relevant or replicable by others. Also pushes the author's website and paid programs too much.
I was also unfortunately reading the print edition where many diagrams were extremely difficult to read.
December 23, 2014
Advertising on Facebook is simple enough. It is in Facebook’s interest to make it easy. Whether it is in your interest to advertise on Facebook and to accept their advice might be a different thing.
This book can help in one way or another. It won’t necessarily assist you to determine whether Facebook is an effective advertising platform, despite its size, and there are many people who have contrary views. The authors, however, do agree that you need to really focus on your most profitable audiences on Facebook and seek to show you how to reach them, convert them and get them enthused about your company.
The style and approach of this book just didn’t appeal. It could be one of those Pepsi versus Coke moments. It just felt a bit too noisy, too gimmicky, too much in-your-face and the core message just seemed to get lost. Fortunately the book is not so expensive so if you perceive a need for it, you could probably still get a fair bit out of it even if you ended up skim reading and ignoring the fluff. It only takes one good idea or point taken out…
In its defence, the reader is given a step-by-step, highly illustrated guide to advertising on Facebook so it is literally a point-click-advertise approach. If you persevere and dig through the text you will inevitably learn new strategies, new approaches and a host of companies who can help you achieve your goal. There is a lot of material but it feels a bit of a scattergun approach. Throw enough ideas and information at the reader and hope something sticks. The book failed to really take a hard look at whether Facebook advertising is for you. Maybe that is publishing suicide? Buy this guide to Facebook advertising and we’ll show you you’ve wasted your money. Hmm…
Yet seriously there could have been a bit more of a focussed look at the effectiveness of Facebook advertising, steering the reader to the better parts. The book’s sheer size is a problem too - a case of more is less. Not everything is bad, it is just that not everything is excellent. It is an interesting, above-average book but not stellar. It has potential but it needs a strong refocus, especially if it is to be the “ultimate guide” that it aspires to.
Ultimate Guide to Facebook Advertising, written by Perry Marshall, Keith Krance and Thomas Meloche and published by Entrepreneur Media Inc. ISBN 9781599185460, 268 pages. YYY
This book can help in one way or another. It won’t necessarily assist you to determine whether Facebook is an effective advertising platform, despite its size, and there are many people who have contrary views. The authors, however, do agree that you need to really focus on your most profitable audiences on Facebook and seek to show you how to reach them, convert them and get them enthused about your company.
The style and approach of this book just didn’t appeal. It could be one of those Pepsi versus Coke moments. It just felt a bit too noisy, too gimmicky, too much in-your-face and the core message just seemed to get lost. Fortunately the book is not so expensive so if you perceive a need for it, you could probably still get a fair bit out of it even if you ended up skim reading and ignoring the fluff. It only takes one good idea or point taken out…
In its defence, the reader is given a step-by-step, highly illustrated guide to advertising on Facebook so it is literally a point-click-advertise approach. If you persevere and dig through the text you will inevitably learn new strategies, new approaches and a host of companies who can help you achieve your goal. There is a lot of material but it feels a bit of a scattergun approach. Throw enough ideas and information at the reader and hope something sticks. The book failed to really take a hard look at whether Facebook advertising is for you. Maybe that is publishing suicide? Buy this guide to Facebook advertising and we’ll show you you’ve wasted your money. Hmm…
Yet seriously there could have been a bit more of a focussed look at the effectiveness of Facebook advertising, steering the reader to the better parts. The book’s sheer size is a problem too - a case of more is less. Not everything is bad, it is just that not everything is excellent. It is an interesting, above-average book but not stellar. It has potential but it needs a strong refocus, especially if it is to be the “ultimate guide” that it aspires to.
Ultimate Guide to Facebook Advertising, written by Perry Marshall, Keith Krance and Thomas Meloche and published by Entrepreneur Media Inc. ISBN 9781599185460, 268 pages. YYY
March 16, 2018
Even though Facebook changes daily, this book can still help any business to some degree.
I was surprised to find a chapter on “How to find your perfect audience,” I know so many authors, bloggers, and handmade business that has no clue how to use their pages insights to find their audience, so for someone that wants to learn more on how is on their pages insights works for them, than this book is for you.
If you looking to build your page with tons of likes by advertising give this book a try, but keep in mind if you’re not a graphic artist or a designer than please get someone to create your ads so they don’t suck, you want to grab likes not run them off and I have seen some ads that totally sucks and had me running away instead of liking their page.
Now, they just need to create a book on how to keep the audience you just gained by placing ads. We all know how crafty Facebook is by hiding post even if you hit get notifications on the pages. I have been an admin on a few pages that have over 10k likes and the only 1k people would see the post, crazy, you pay to get them but yet Facebook hides your post so then you lose them, kind of a double edge sword here.
I was surprised to find a chapter on “How to find your perfect audience,” I know so many authors, bloggers, and handmade business that has no clue how to use their pages insights to find their audience, so for someone that wants to learn more on how is on their pages insights works for them, than this book is for you.
If you looking to build your page with tons of likes by advertising give this book a try, but keep in mind if you’re not a graphic artist or a designer than please get someone to create your ads so they don’t suck, you want to grab likes not run them off and I have seen some ads that totally sucks and had me running away instead of liking their page.
Now, they just need to create a book on how to keep the audience you just gained by placing ads. We all know how crafty Facebook is by hiding post even if you hit get notifications on the pages. I have been an admin on a few pages that have over 10k likes and the only 1k people would see the post, crazy, you pay to get them but yet Facebook hides your post so then you lose them, kind of a double edge sword here.
December 11, 2017
I could limit myself to saying "Why are you reading these reviews? Go buy this book already! This is the one guide you need on Facebook advertising." However, that would be selling it short because there are several other books on the topic and they all have reviews of that sort although this book is easily the only one that merits to be tagged in this fashion.
It is an updated version of the 2015 book by the same name, having taken into account the updates and changes to Facebook advertising's user surface.
It meticulously details how you go about setting up your ad, your campaign, how you structure it, how you receive potential clients on your landing page(s) how you interact with potential prospects as much much more. You can buy an expensive course of Facebook advertising or you can buy the best material on the subject, and that material can be found in this book.
This book is nothing short of brilliant and the go-to guide for anything related to Facebook advertising. If you're still not certain, I'm not sure what will rock your boat, this book, however, rocked mine.
It is an updated version of the 2015 book by the same name, having taken into account the updates and changes to Facebook advertising's user surface.
It meticulously details how you go about setting up your ad, your campaign, how you structure it, how you receive potential clients on your landing page(s) how you interact with potential prospects as much much more. You can buy an expensive course of Facebook advertising or you can buy the best material on the subject, and that material can be found in this book.
This book is nothing short of brilliant and the go-to guide for anything related to Facebook advertising. If you're still not certain, I'm not sure what will rock your boat, this book, however, rocked mine.
March 11, 2019
I'm delighted that I bought this book because now I have a book full of great tips, suggestions, and guidance to make my Facebook advertising campaigns successful. What you should keep in mind is that as Perry (Marshall) says from early on is that nothing beats your own experiences and that you need to know what kind of strategy is best for your business and I agree with him.
It took me about a week to read it through, but I'm (and I suggest everyone else), going to re-read some chapters when I'm starting my advertising campaigns. Because I remember all the most important bullet points that this book recommends/suggests, but I know that there is some stuff that I can only wholly understand while having little experience with Facebook's advertising platform and even if you already have experience with it, I bet that you can learn something new.
GREAT BOOK AND I LOVED IT, definitely recommended for everyone who considers Facebook advertising because I believe that all businesses can benefit from Facebook's advertising platform in some way.
It took me about a week to read it through, but I'm (and I suggest everyone else), going to re-read some chapters when I'm starting my advertising campaigns. Because I remember all the most important bullet points that this book recommends/suggests, but I know that there is some stuff that I can only wholly understand while having little experience with Facebook's advertising platform and even if you already have experience with it, I bet that you can learn something new.
GREAT BOOK AND I LOVED IT, definitely recommended for everyone who considers Facebook advertising because I believe that all businesses can benefit from Facebook's advertising platform in some way.
April 10, 2016
Unfortunately I was disappointed with this book. While the reviews for it were great, the testimonials were great and I expected that I will learn a lot of new things...half way through the book and I found it just describing what you already see on facebook ads screens, things that are mostly self explanatory.
Maybe I feel that way because I've studied about ads before and how they work and what the terminologies in them mean but I think it will be a great book for someone who has no idea what facebook ads are.
To add honesty and make this review helpful for you though is this....
When you read a review look at what results the person who posted it got, I did not get much success with facebook ads yet I'm still figuring the way out so you need to take that into consideration.
also review those reviews from people who got decent success with facebook ads who happened to read this book as well.
Maybe I feel that way because I've studied about ads before and how they work and what the terminologies in them mean but I think it will be a great book for someone who has no idea what facebook ads are.
To add honesty and make this review helpful for you though is this....
When you read a review look at what results the person who posted it got, I did not get much success with facebook ads yet I'm still figuring the way out so you need to take that into consideration.
also review those reviews from people who got decent success with facebook ads who happened to read this book as well.
June 8, 2020
Outdated and superficial
This was relatively expensive in kindle and given the positive reviews and macho introduction, I was expecting a deep dive into the whys and wherefores of Facebook advertising.
That's not what happened. Most of this can be picked up intuitively on ads manager and the book ads little insight beyond that. It felt like wading through a marathon lead magnet.
The graphics in the book are also low quality and hard to decipher.
I did glean one or two snippets which is why I gave it 2 stars instead of just 1.
This was relatively expensive in kindle and given the positive reviews and macho introduction, I was expecting a deep dive into the whys and wherefores of Facebook advertising.
That's not what happened. Most of this can be picked up intuitively on ads manager and the book ads little insight beyond that. It felt like wading through a marathon lead magnet.
The graphics in the book are also low quality and hard to decipher.
I did glean one or two snippets which is why I gave it 2 stars instead of just 1.
November 11, 2018
I am using Facebook Ad since 8 years ago and I was surprised there is many things I don't know to maximize my campaign. The most important thing is this book give me a new insight how to scale up my campaign and make it more efficient and effective than before.
December 16, 2021
Ultimate Guide to Facebook Advertising: Thoughts
by
Perry Marshall et al
The 3rd edition of this guide delivers ever-expanding ways to use Facebook to attract customers. The attraction is not for free as the book’s proposition is that advertising on Facebook is a cost-effective method of growing a business. This is not for users looking for organic growth concepts, rather for users who want to be advertisers. Users need not bother, advertisers better bother. Not just the implementers but the decision makers too.
Having given the above caveat, all who want to benefit from the Facebook, now Meta, world can benefit from this book. Pick and choose your chapters and don’t get too caught up in the details. If it is the details that you need, and advertisers need these details, I would suggest that you go online to ensure you have the most recent information possible. Perry Marshall, and I would think many of his guest authors, do a good job of staying current and sharing some of their thoughts. You may have to subscribe or pay for some of this information, but that is part of the cost of doing business.
Social media, when done right, can transform strangers into contacts, friends, followers, and customers. Facebook allows you to not only build an audience but to find others that share traits to grow your audience. However, you need to focus on finding the right audience, with the right creative, and to make them the right offer. If it was easy the world would be full of Facebook millionaires.
You still need to know your story. Knowing your story make you stand out, draws awareness, and keeps that critical Facebook asset – attention. By building your story you are sharing your past, your strengths, your uniqueness, and most critically your future. Your future includes how you can solve the needs of your clients. That is what is in it for them.
You need to know which questions to ask and which to answer. Ask yourself:
• Why do I do what I do?
• Why did I get into this business?
• Why do customers love to do business with me?
• Why can our products and services change lives?
• What’s my background?
• Who is my customer what are their burning needs and desires?
Yes, with Facebook you can chose who sees your ads, and where they will see them. That is powerful stuff.
Let’s close with some of the authors suggested Ad content in your deep funnel
11. Testimonials
12. Case studies
13. Product demos
14. Frequently asked questions
15. Explainers
16. Benefits
17. Sales video
18. Lead magnets
19. Discounts
20. Humor or emotions
The above list is not comprehensive, but it does give you a sense of the diversity and scope of what you can and perhaps should include. Of course, you must test along the way. Keep accurate records of what is working and focus your spending on what works. This blog post is just scratching the surface of the ideas and content that is in the book. It seems there is a 4th edition out as well. It would be wise to read the most recent version of the book before you spend more than $50 on Facebook ads. But hey, it is your money.
Lino Matteo ©™
Twitter at @Lino_Matteo
https://linomatteo.wordpress.com/2021...
by
Perry Marshall et al
The 3rd edition of this guide delivers ever-expanding ways to use Facebook to attract customers. The attraction is not for free as the book’s proposition is that advertising on Facebook is a cost-effective method of growing a business. This is not for users looking for organic growth concepts, rather for users who want to be advertisers. Users need not bother, advertisers better bother. Not just the implementers but the decision makers too.
Having given the above caveat, all who want to benefit from the Facebook, now Meta, world can benefit from this book. Pick and choose your chapters and don’t get too caught up in the details. If it is the details that you need, and advertisers need these details, I would suggest that you go online to ensure you have the most recent information possible. Perry Marshall, and I would think many of his guest authors, do a good job of staying current and sharing some of their thoughts. You may have to subscribe or pay for some of this information, but that is part of the cost of doing business.
Social media, when done right, can transform strangers into contacts, friends, followers, and customers. Facebook allows you to not only build an audience but to find others that share traits to grow your audience. However, you need to focus on finding the right audience, with the right creative, and to make them the right offer. If it was easy the world would be full of Facebook millionaires.
You still need to know your story. Knowing your story make you stand out, draws awareness, and keeps that critical Facebook asset – attention. By building your story you are sharing your past, your strengths, your uniqueness, and most critically your future. Your future includes how you can solve the needs of your clients. That is what is in it for them.
You need to know which questions to ask and which to answer. Ask yourself:
• Why do I do what I do?
• Why did I get into this business?
• Why do customers love to do business with me?
• Why can our products and services change lives?
• What’s my background?
• Who is my customer what are their burning needs and desires?
Yes, with Facebook you can chose who sees your ads, and where they will see them. That is powerful stuff.
Let’s close with some of the authors suggested Ad content in your deep funnel
11. Testimonials
12. Case studies
13. Product demos
14. Frequently asked questions
15. Explainers
16. Benefits
17. Sales video
18. Lead magnets
19. Discounts
20. Humor or emotions
The above list is not comprehensive, but it does give you a sense of the diversity and scope of what you can and perhaps should include. Of course, you must test along the way. Keep accurate records of what is working and focus your spending on what works. This blog post is just scratching the surface of the ideas and content that is in the book. It seems there is a 4th edition out as well. It would be wise to read the most recent version of the book before you spend more than $50 on Facebook ads. But hey, it is your money.
Lino Matteo ©™
Twitter at @Lino_Matteo
https://linomatteo.wordpress.com/2021...
December 28, 2019
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
is the third book that I have read that Perry Marshall has written. Marshall’s books provide clear actionable directions that will help one achieve results. As the title indicates the
Ultimate Guide to Facebook Advertising
highlights tips and strategies for creating effective Facebook ads. Just to be clear, Perry Marshall, Keith Krance, and Thomas Meloche authored the book. Read more
June 27, 2017
There were many useful tips this book shares (and writing this review in its own way is an impression for goodreaders & Facebook). This book has shaped my mindset into how advertisers market their products...but using Facebook seem to be the ultimate boon (if you are selling an experience/service that no one else has). Plan to re-read this book and see if there is some things I may have missed. Overall an easy and logical read.
August 4, 2018
I was really doubtful about advertise on FB, so I have never taken interest in it. So, this is the first book I read on "how to FB". Really useful with good examples and tips. I saw the light at the end of the tunnel after reading it. Absolutely positively about the possibility of turning around my stagnant business. Thanks Perry !
February 2, 2022
Best fb ads book i've ever read.
Perry doesn't only teach you to try to get sales from the initial touch point just like most fb ads gurus do. He keeps emphazing the importance of building a meaningful relationship with customer using fb ads which is exactly what all successful brands do.
Perry doesn't only teach you to try to get sales from the initial touch point just like most fb ads gurus do. He keeps emphazing the importance of building a meaningful relationship with customer using fb ads which is exactly what all successful brands do.
June 3, 2021
An in-depth breakdown of all things Facebook Advertising. While the platform is constantly changing, there is still a lot to glean from this book. Spent a bit more time on funnels and promoting their own products than I would like, but still worth the read-through.
June 21, 2018
Need an update
The book is grest but insight from author is not relevance in 2018 algorithm, i think these book need update.
The book is grest but insight from author is not relevance in 2018 algorithm, i think these book need update.
January 27, 2019
Non-actionable information
August 24, 2020
Interesting but heavy going and got too technical so I didn’t get t the end.
December 21, 2021
Definitely a golden book for Facebook advertisement. A must for anybody who wants to learn how to initiate effective Facebool ads
February 25, 2022
Brilliant!
A-Z guide for Facebook advertising, everyone can learn from it and get successfully guided by the brilliant authors. Highly recommended for amateurs and professionals!
A-Z guide for Facebook advertising, everyone can learn from it and get successfully guided by the brilliant authors. Highly recommended for amateurs and professionals!
December 14, 2021
Chapter 21: Guard your Stack
1. there is plenty of great stuff in this book
2. you can’t learn it all in one reading
3. it is a great guide
4. you will learn more by doing
5. lose little – ie small budgets; gain big, when it is working let momentum be your friend
6. Test – TPARR – Think, plan, act, review(test) repeat
7. Enjoy learning from your mistakes, for you will see then more clearly after you have made them.
8. TPARR – review this book again!
Do you want to know more? Send me a note for my notes.
1. there is plenty of great stuff in this book
2. you can’t learn it all in one reading
3. it is a great guide
4. you will learn more by doing
5. lose little – ie small budgets; gain big, when it is working let momentum be your friend
6. Test – TPARR – Think, plan, act, review(test) repeat
7. Enjoy learning from your mistakes, for you will see then more clearly after you have made them.
8. TPARR – review this book again!
Do you want to know more? Send me a note for my notes.
March 4, 2015
Very useful.
May 4, 2018
Good book for the very basics
August 10, 2015
Make sure you buy the latest edition of this book.
September 25, 2019
Unless this book has been updated for the algorithms this book is irrelevant. I read it years ago.
January 4, 2017
Excellent. I wish I had this book when I was first starting out in Facebook advertising.
Displaying 1 - 30 of 31 reviews