This book was written as part of a series of science primers for those readers who probably have a college degree, but not in a field of science. Dennett is a philosopher, so what is he doing writing a book in this series? Well, Dennett is one of the new wave of philosophers from the late 20th century who look not to the history and tradition of philosophy for grounding conjectures and arguments, but rather to science for such grounding. Indeed, throughout this short volume, Dennett mentions very few philosophers - Descartes, Plato, Sartre, Searle, Ryle - and each for no more than a couple of sentences and most just to say that they were wrong. Most of the references for his arguments come from computer science, biology, and psychology (note, this is psychology we are talking about here and not the pseudoscience of psychoanalysis). Dennett warns the reader up front that this book is about questions rather than answers. As Dennett sees it, consciousness is the most difficult existing philosophical problem. Philosophers "know" that it is there in some sense, but do not yet know what it is. Dennett argues that this problem exists because the usual questions used to address the problem are either poorly worded or begin from the wrong assumptions. This book, then, is an attempt to work out what the right questions might be, or at least what the basis for formulating the right questions might be, which explains this book's subtitle of "Toward an Understanding of Consciousness."
Dennett starts by working on the assumptions. First, according to Dennett whatever consciousness might be, it must arise from the natural and material development and life of being human. In essence, consciousness must of necessity be a product of evolution by natural selection. Second, according to Dennett, since consciousness either involves intentionality or the appearance of intentionality, any inquiry into consciousness must start from what he calls "the intentional stance." In pursuit of the first assumption that consciousness is derived from natural selection, Dennett walks the reader through the development of the increasing complexity of minds in evolutionary history, from mere sensitivity through various stages such as self/other recognition, simple problem solving, choice, future orientation, symbolism, and language. In the process, he gradually separates humans from other animals to show that it at least appears, with no compelling evidence to the contrary, that only humans have full consciousness, though other species even down to fairly basic levels have "minds" of some sort. Dennett is aware of the controversy of that position and takes a little time to address counterarguments. In philosophy, the more controversial assumption is the second, that of the intentional stance. Basically, Dennett argues that we determine whether something other than ourselves has a mind, and thus potentially has consciousness, by ascribing reasons to its activity. Thus, we assume that there is an intention to the actions, and thus some kind of thought process for the action. Dennett is aware of the major objections to the argument from the intentional stance. He dismisses, for instance, solipsism. He also states that he knows that the intentional stance may be convenient rather than actual. He argues that its convenience, its utility, still makes the intentional stance highly useful for orienting thinking toward deriving the right sorts of questions by which to determine the nature of consciousness. He also shows that there is no compelling argument against the intentional stance, which means that while it still might possibly not be true in an absolute sense, it is true enough in the immediate sense to get us started on thinking about consciousness in the right way.
Dennett as a writer is refreshing to read compared to most other philosophers. Dennett strives as much as possible not to weigh down his explanations in jargon, and to use plain language. He provides brief and accurate summaries where needed, and spends only small space in arguing against some other position. Dennett is very careful to state where he is asserting something and where he is simply exploring possibilities. Probably because the book is meant to be a primer rather than a fully developed argument, there some gaps in the presentation. Dennett assumes quite a bit about evolutionary development, skipping from one "advance" in mental states to another and assuming just that the change happened. He does not really show how it happened (perhaps that is not possible given the fossil and geological records), and assumes that any development is an "answer" of a kind to an imaginary abstract problem in nature. It could be argued that this is taking the intentional stance too far by reading intention into nature itself. While it is plausible that consciousness developed in nature the way he says it developed, there is more than a little of "just take my word for it" in these parts of the presentation, which are begging for more and better substantiation.
In the end, Dennett has for the most part accomplished his goal with this book of arguing in favor of rethinking the kinds of questions that are going to get us toward understanding consciousness. He has provided mostly sound arguments for believing he is on the right track toward what those questions might be and how we might go about answering them.