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7L: The Seven Levels of Communication: Go From Relationships to Referrals
Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick's trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick's trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
192 pages, Hardcover
First published October 13, 2010
489 people are currently reading
4761 people want to read
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Displaying 1 - 30 of 198 reviews
December 12, 2011
I wrote it. Best real estate book ever written for focusing on those you know and those they know. But, remember, I am biased. My bias is based on research though. I've read over 3000 books. But I didn't stop there. I learned, implemented, failed, and evaluated. Over and over again. Read, learn, implement, fail, evaluate. I threw out the B.S. (<-- technical term =0) and honed what worked. I earned over one million dollars in my third year of sales and continue to receive an avalanche of referrals each and every year. This book is endorsed by such industry icons and business legends as: Dave Ramsey, Bob Burg, Gary Keller, Dr. Ivan Misner, Dr. Tony Alessandra (Platinum Rule), Tom Hopkins, Larry Kendall, Allan Domb, Danielle Kennedy, and many, many others. The reason others didn't endorse is simply because I didn't get a chance to ask them (shame on me). Zig Ziglar had me present these materials on the Zig Ziglar World Wide Webcast and I was asked to endorse Zig's new book, "Born to Win". You HAVE to read Born to Win. It is like a HIGHLIGHT FILM of Zig's works. But think about that for a second - I (a little kid from Kansas City) was asked to endorse ZIG ZIGLAR's book. Glad he liked (7L) The Seven Levels of Communication: Go from Relationships to Referrals. Blessings, my Friends! P.S. After you read, please let me know what you think --> www.Facebook.com/SevenLevels is hosting an incredible conversation. Join in!
November 18, 2013
Absolutely brilliant book. A must read for sales, customer service and marketing, in fact anyone who is customer facing and wishes to grow referrals. Looking forward to applying some of these techniques ASAP. Also wondering whether there's a coach for this around here!
May 31, 2015
As far as business books go, this is a good one.
My notes from when I finished the book are, in total, these: "Rick and Michelle. Jay Michaels, the guru. Dial Don. The Coach." Rick's the protagonist, Michelle's his love-interest and butt kicker. Jay Michaels, the guru, knows everything about everything and always has the right answer, delivered, of course, in a series of false-humble "aw shucks, I'm just like you" homilies. But in truth, Jay is not like Michael or the other characters; Jay is a guru. Dial Don is Rick's rival -- the superstar salesman who, deep down, has a wounded ballerina's heart. Yes, Dial Don the Sales Phenom really wants to dance ballet. But he's 6' 3" 250 pounds. Impossible, right? No. Not with the coach's help; rather, The Coach. Who, pray, is The Coach? A curmudgeonly whip-cracker with a soft heart who works for Jay Michaels. But you won't see in The Coach's eyes tears of righteous joy, which tears are evidence of The Coach's good heart, till you've passed his tests.
So how does it turn out? Does Don don the tutu? Does Rick win the girl. Let me just say this: Rick's win at the end comes when he bests Dial Don in total monthly sales. But Don wasn't at his best that month; he'd spent too much time at ballet camp. See how I did that? Revealed but didn't reveal? Read the g.d. book. You'll communicate better because of it. And Michelle -- she crushes it at the end.
My notes from when I finished the book are, in total, these: "Rick and Michelle. Jay Michaels, the guru. Dial Don. The Coach." Rick's the protagonist, Michelle's his love-interest and butt kicker. Jay Michaels, the guru, knows everything about everything and always has the right answer, delivered, of course, in a series of false-humble "aw shucks, I'm just like you" homilies. But in truth, Jay is not like Michael or the other characters; Jay is a guru. Dial Don is Rick's rival -- the superstar salesman who, deep down, has a wounded ballerina's heart. Yes, Dial Don the Sales Phenom really wants to dance ballet. But he's 6' 3" 250 pounds. Impossible, right? No. Not with the coach's help; rather, The Coach. Who, pray, is The Coach? A curmudgeonly whip-cracker with a soft heart who works for Jay Michaels. But you won't see in The Coach's eyes tears of righteous joy, which tears are evidence of The Coach's good heart, till you've passed his tests.
So how does it turn out? Does Don don the tutu? Does Rick win the girl. Let me just say this: Rick's win at the end comes when he bests Dial Don in total monthly sales. But Don wasn't at his best that month; he'd spent too much time at ballet camp. See how I did that? Revealed but didn't reveal? Read the g.d. book. You'll communicate better because of it. And Michelle -- she crushes it at the end.
September 21, 2014
I think this book had some good ideas, reminders, and positive points about communication, business, networking, and even ways to improve your personal life most of which I felt were diluted with too much schmooze and sell, giving the whole thing an almost dodgy feel.
It felt like all the information could have been communicated effectively, without the story, in a few blog posts, or pamphlets, which might have made it more interesting.
Perhaps the format of the book didn’t translate the message properly.
I didn’t feel very inspired or motivated, I just felt like I was going to be in a scene with inspirational guru Terrence Bundley (Terence Stamp) in Yes Man.
This book was more puzzling than persuasive.
It felt like all the information could have been communicated effectively, without the story, in a few blog posts, or pamphlets, which might have made it more interesting.
Perhaps the format of the book didn’t translate the message properly.
I didn’t feel very inspired or motivated, I just felt like I was going to be in a scene with inspirational guru Terrence Bundley (Terence Stamp) in Yes Man.
This book was more puzzling than persuasive.
July 10, 2012
This was a very easy read, in fact I found that I just sat down and finished it off one afternoon. Michael uses a story to make his points and I really think his points are very valuable, I only used that he created easy review of his points at the end of each chapter. Now when I'm wanting to implement something, I find it hard to pull it out of the over all story. His supporting website is lacking as well, I was hoping to find some good follow ups there, exercises, reference, something besides some examples. None the less, I think it is a good read.
September 9, 2013
This book is a game changer for the Real Estate professional or really any sales professional looking to take their referral business to the next level. I've read it twice and continue to use it as a resource all the time. It was my #1 book in 2012 and will be in my top 3 this year as well even though it's a repeat. Do your business a favor and read it today! If I can finish it within a few days so can you. Easy to read, profound enough to refer back to consistently, and simple enough to implement into your business right away!
July 22, 2014
Easy read reminds us to reach out and touch someone, be generous, be grateful in a systematic, storybook format. As a Keller Williams real estate broker, nothing new, just re-affirming. Recommend for those who want a quick biz kick in the butt. My big aha: easy to go from 5 to 1 hard to go from 5 to 6 via email...email is informational and easy to misunderstand.
February 25, 2014
Great book! Immediate applicable take-aways! Highly recommend for anyone in a referral-based business!
January 21, 2022
Very solid principles on the importance of relationships and networking for business. Docking 1 star for the “fable” story format.
March 20, 2017
Quick and informative read. This book was lent to me by a mortgage lender whom I'm looking forward to working with as I take my real estate business to the next level. I'm meeting with him again later this week, and I'm excited about this book being the catalyst for our meeting.
I give 4 stars rather than 5 because of the way the book is written. I would absolutely place this book in the self help/business genre, and for this genre, I expect and like my books to be written from an informative and straight-to-the-point standpoint. 7L is written as a fiction story. I was able to get over it, but I would have much preferred the information to be the heart of the book and the use of narrative to be limited to testimonials or examples of success.
But other than the story format, I loved the topic and the information I was given. I really hate cold-calling and other telemarketer and door-to-door salesman tactics to help me earn business. I would much rather grow my real estate business and success through relationships and referrals. 7L has shown me some great tools and systems that I can use to grow my business exactly as I want to. Much of the information was reiterated from things I'm already familiar with through the coaching and training I've received with my brokerage, but the old info - and a lot of new ideas - has been presented in a way that has clicked better in my brain.
The footnotes throughout the book reference websites that are part Michael Maher's strategies, and I'm eager to check them out and start using these methods to launch me to new levels of success. I might even need to buy my own copy so I can always have a reference on hand. I'd recommend this book to anyone in commission-based or sales careers who want to stand out to clients by being helpful, likable, and trustworthy.
I give 4 stars rather than 5 because of the way the book is written. I would absolutely place this book in the self help/business genre, and for this genre, I expect and like my books to be written from an informative and straight-to-the-point standpoint. 7L is written as a fiction story. I was able to get over it, but I would have much preferred the information to be the heart of the book and the use of narrative to be limited to testimonials or examples of success.
But other than the story format, I loved the topic and the information I was given. I really hate cold-calling and other telemarketer and door-to-door salesman tactics to help me earn business. I would much rather grow my real estate business and success through relationships and referrals. 7L has shown me some great tools and systems that I can use to grow my business exactly as I want to. Much of the information was reiterated from things I'm already familiar with through the coaching and training I've received with my brokerage, but the old info - and a lot of new ideas - has been presented in a way that has clicked better in my brain.
The footnotes throughout the book reference websites that are part Michael Maher's strategies, and I'm eager to check them out and start using these methods to launch me to new levels of success. I might even need to buy my own copy so I can always have a reference on hand. I'd recommend this book to anyone in commission-based or sales careers who want to stand out to clients by being helpful, likable, and trustworthy.
April 7, 2020
This is one of the best business books I have read for a long time. Every salesperson should read this book. I am actually going to re-read it and the develop a plan to implement the tools illustrated in this book in my real estate business. Tools, systems and plans wrapped around a story. Brilliant!!!!
October 5, 2018
This is a super fast read. Its told from the perspective of a struggling real estate agent that is about to quit when he gets a kick in the pants. I really like when educational books use a story format to convey their principles/knowledge/insight. It makes for an enjoyable read. Also, this book had the same vibe as Rich Dad Poor Dad. If you like one you will like the other. GOOD READING.
P.S. One thing that I am not sure if I liked or not but the author kind of throws a love story into the text. I got emotionally involved in that aspect of the story as well but kept wondering why.
P.S. One thing that I am not sure if I liked or not but the author kind of throws a love story into the text. I got emotionally involved in that aspect of the story as well but kept wondering why.
December 16, 2017
Great book on building business relationships. I've read this book three times.
January 22, 2021
When it comes to marketing and sales this book is a must read.
December 13, 2011
If you haven't read this book yet, you are missing out. Michael is a good friend of mine, so you may think that may tint my review and IT HAS! Because he is a great man, a wonderful father, loving husband AND excellent business mind and I know that personally from him.
This book needs to be required reading for real estate professionals and ought to be on the bookshelf of every leader. It is simple to the point and well written storyline that grabs you into the story and keeps you turning pages. I will tell you, by way of warning, that you will most likely want to read this book as you sit in your favorite comfy chair (or at your desk) with you journal/notebook at the ready as you will undoubtedly be writing notes and expounding on your thoughts for your own implementation of the principles in his wonderful work!
MORE than highly recommended!!!
This book needs to be required reading for real estate professionals and ought to be on the bookshelf of every leader. It is simple to the point and well written storyline that grabs you into the story and keeps you turning pages. I will tell you, by way of warning, that you will most likely want to read this book as you sit in your favorite comfy chair (or at your desk) with you journal/notebook at the ready as you will undoubtedly be writing notes and expounding on your thoughts for your own implementation of the principles in his wonderful work!
MORE than highly recommended!!!
November 17, 2015
A lot of great ideas - took a bunch of notes and will be re-reading this again. Great book for sales professionals to learn/get new ideas for referrals and building a successful business by being there for your customers and providing a fantastic service. I have already used some things I learnt from that book and that helped me to get some new sales and even attract back some customers from the past. Love it!
January 31, 2016
Awesome book, has all the basics and essentials on how to get more referrals out of your business! Also very easy to read as the book is told in a story format, I would definitely recommend this book to all business people and sales people who would like to attract more referrals and live a successful life of balance! Check it out at www.7LBook.com
March 15, 2015
I love when nonfiction books add a story of real life to it. Using characters that we can relate to, however, the character in this book was far too negative for me. I had a very difficult time reading it when Debbie Downer was the main character. I felt it took away from helping people understand the seven levels of communication.
The tips were useful.
The tips were useful.
March 2, 2016
Not in real estate, so I was skeptical and the first part of book had my assumptions confirmed. Slow in the beginning. Great story and cadence second half of the book. Any person who sells, carries a quota, with autonomy from management or is a manager can find great tips in this book.
October 15, 2022
Generosity generation - the more you give, the more you get.
✨Don’t wait for a life changing event to change your life
✨Showing is better than telling 🔥🔥🔥
Because markets rise and fall all the time. We all know that. But there are some things money can’t buy. Reliability. Integrity.
It’s about who you know, how well you know them and who they know.
🔥 The more people I connect with, the more people think of me as a mover and shaker!!!
Google alerts to stay in touch with clients and referral partners, and remind them how much I care about them.
Use for ambassadors and champions.
🚨🚨🚨🚨 What can I do to help you? What do you need right now?
“What you want said about your funeral has everything to do with how you do business today” your business should be a gechome for helping you live and leave a legacy.
🚨The most important conversation is the one you have with yourself.
🚨 “I decided to be like a lighthouse that attracts, guides and directs instead of running all over the place pursuing clients”
🚨 “When is a lighthouse most necessary? When there is a storm. We look for a lighthouse when we need guidance and direction, and especially during a storm”
National association of realtors estimates that the average person moves one out of every five years.
150 people in database - 30 will move this year.
My database in 2022 - 1290 people - 258 people 🚨
EVT restaurant - need to think about a restaurant in GR, bay city and Lansing?? Home restaurant territory. Get to know the staff. Tip well! 🚨 Get to know the staff, treat them well. Pg 64 and 65.
FROG
Family
Recreation
Occupation
Goals
The networking stack at a regular place cuts down the transportation time, you’ll never be late, and you’ll never get lost. Strategically schedule ambassadors and connectors next to a potential client or somebody that could help his business. 🚨Remember, the person you meet at 1 meets your 1130 and your 2 pm.
🚨 Wear your name on your right side so she you shake hands it is thrust forward and easy to read. I
🚨One rule, you have to be completely honest.
Go deep day 🚨for one of your ambassadors.
🚨Upward spiral of life - learn, implement, fail, evaluate.
7 levels of communication
1-1 meetings
Seminars and events
Phone calls
Influential zone
Handwritten notes
Emails
Direct mail
Advertising
Informational zone
Coach - to get 50 referrals, you will need to consciously give out 100 referrals. Look for opportunities to connect people. 🚨🚨🚨
Rainmaker affirmation 🚨
Power note: unbranded cards, use blue ink, use words like “you”, be specific in your praise, identify and acknowledge a characteristic, a talent, a unique quality, leverage the power of positive projection. Identify a personal characteristic you want to improve and express respect for others who possess that quality, slope text to the right. Use PS ask the receipt to take action such as emailing or calling. 🚨 page 52
Change voicemail? Page 57
“I’ll call you between x and y” helps control your schedule.
Page 60🚨
Wherever you are, you need to be there 100%
🚨 I need to spend 80% of my time on the phone or in front of people. Stay in the influential zone for the majority of your time and your business will flourish.
“Schedule your reply times to return phone calls and check emails first. 🚨🚨🚨🚨
Email: 8 am, noon, 8pm ????
DISC
Dominance - straight to the point, driven fast paced, impatient, efficient and brutally honest. They are not into long explanations, they want the bottom line. Needs to be straight to the point.
Influence - love socializing. Often outgoing, friendly, emotional and energetic!
Steadiness - steady and dependable. Nurture. Serve to please others. Safety.
Compliance - perfectionists who expect everyone to comply with the rules. Crave order and process. Exact.
🚨 Remember to be alert to your clients behaviors and the fact that the buying process tends to bring out everyone’s inner C.
🚨Platinum rule - it means you’re supposed to treat people the way they want to be treated, even if it’s not what you would want yourself. “Sell the way the buyer buys”.
1x1 meetings
🚨After frog, second is to ask them what their biggest challenges are right now.
End with - how can I help you and want can I do for you?
If there is an assignment, get it done by the end of the day 🚨🚨🚨
The person who asks the questions controls the conversation.
Besides FROG, 2 phrases that will come in handy for you: tell me more about that and what’s important about that to you?
Triangle of trust. Anytime you can orchestrate a 3rd party endorsement, do so. Look for opportunities to have somebody else sing your praises, introduce you to someone they know, or connect you to a connector.
Communication plan vs. marketing plan
You market to someone but you communicate WITH your clients.
Database:
A+ = ambassadors, refer multiple times a year
A = champions, one referral a year
B = potential champions
C = friends and family
D = never sent you business, nor are going to
🚨If you’re going to build a successful referral based business, you have to communicate intentionally.
🚨The most important set of people you want to touch and inspire is your community of influence - your database contacts.
🚨Success attracts success
🚨🚨🚨What can I do for you? You’ll be amazed at the response you get. You’re in business to serve your community. Don’t ever forget it.
- Gary Vaynerchuk
Page 115
Always try to have paper work signed face to face 🚨
Anytime you want to inform, confirm or attach information - use the informational zone.
🚨Remember to blind copy the person you are cross selling in the email.
🚨Assisrant - write down all the characteristics of the perfect assistant and let your ambassadors and champions know.
Page 129🚨
The next step is fro you to begin teaching others what you’ve learned.
🚨Ask people what their biggest challenges are.
✨Don’t wait for a life changing event to change your life
✨Showing is better than telling 🔥🔥🔥
Because markets rise and fall all the time. We all know that. But there are some things money can’t buy. Reliability. Integrity.
It’s about who you know, how well you know them and who they know.
🔥 The more people I connect with, the more people think of me as a mover and shaker!!!
Google alerts to stay in touch with clients and referral partners, and remind them how much I care about them.
Use for ambassadors and champions.
🚨🚨🚨🚨 What can I do to help you? What do you need right now?
“What you want said about your funeral has everything to do with how you do business today” your business should be a gechome for helping you live and leave a legacy.
🚨The most important conversation is the one you have with yourself.
🚨 “I decided to be like a lighthouse that attracts, guides and directs instead of running all over the place pursuing clients”
🚨 “When is a lighthouse most necessary? When there is a storm. We look for a lighthouse when we need guidance and direction, and especially during a storm”
National association of realtors estimates that the average person moves one out of every five years.
150 people in database - 30 will move this year.
My database in 2022 - 1290 people - 258 people 🚨
EVT restaurant - need to think about a restaurant in GR, bay city and Lansing?? Home restaurant territory. Get to know the staff. Tip well! 🚨 Get to know the staff, treat them well. Pg 64 and 65.
FROG
Family
Recreation
Occupation
Goals
The networking stack at a regular place cuts down the transportation time, you’ll never be late, and you’ll never get lost. Strategically schedule ambassadors and connectors next to a potential client or somebody that could help his business. 🚨Remember, the person you meet at 1 meets your 1130 and your 2 pm.
🚨 Wear your name on your right side so she you shake hands it is thrust forward and easy to read. I
🚨One rule, you have to be completely honest.
Go deep day 🚨for one of your ambassadors.
🚨Upward spiral of life - learn, implement, fail, evaluate.
7 levels of communication
1-1 meetings
Seminars and events
Phone calls
Influential zone
Handwritten notes
Emails
Direct mail
Advertising
Informational zone
Coach - to get 50 referrals, you will need to consciously give out 100 referrals. Look for opportunities to connect people. 🚨🚨🚨
Rainmaker affirmation 🚨
Power note: unbranded cards, use blue ink, use words like “you”, be specific in your praise, identify and acknowledge a characteristic, a talent, a unique quality, leverage the power of positive projection. Identify a personal characteristic you want to improve and express respect for others who possess that quality, slope text to the right. Use PS ask the receipt to take action such as emailing or calling. 🚨 page 52
Change voicemail? Page 57
“I’ll call you between x and y” helps control your schedule.
Page 60🚨
Wherever you are, you need to be there 100%
🚨 I need to spend 80% of my time on the phone or in front of people. Stay in the influential zone for the majority of your time and your business will flourish.
“Schedule your reply times to return phone calls and check emails first. 🚨🚨🚨🚨
Email: 8 am, noon, 8pm ????
DISC
Dominance - straight to the point, driven fast paced, impatient, efficient and brutally honest. They are not into long explanations, they want the bottom line. Needs to be straight to the point.
Influence - love socializing. Often outgoing, friendly, emotional and energetic!
Steadiness - steady and dependable. Nurture. Serve to please others. Safety.
Compliance - perfectionists who expect everyone to comply with the rules. Crave order and process. Exact.
🚨 Remember to be alert to your clients behaviors and the fact that the buying process tends to bring out everyone’s inner C.
🚨Platinum rule - it means you’re supposed to treat people the way they want to be treated, even if it’s not what you would want yourself. “Sell the way the buyer buys”.
1x1 meetings
🚨After frog, second is to ask them what their biggest challenges are right now.
End with - how can I help you and want can I do for you?
If there is an assignment, get it done by the end of the day 🚨🚨🚨
The person who asks the questions controls the conversation.
Besides FROG, 2 phrases that will come in handy for you: tell me more about that and what’s important about that to you?
Triangle of trust. Anytime you can orchestrate a 3rd party endorsement, do so. Look for opportunities to have somebody else sing your praises, introduce you to someone they know, or connect you to a connector.
Communication plan vs. marketing plan
You market to someone but you communicate WITH your clients.
Database:
A+ = ambassadors, refer multiple times a year
A = champions, one referral a year
B = potential champions
C = friends and family
D = never sent you business, nor are going to
🚨If you’re going to build a successful referral based business, you have to communicate intentionally.
🚨The most important set of people you want to touch and inspire is your community of influence - your database contacts.
🚨Success attracts success
🚨🚨🚨What can I do for you? You’ll be amazed at the response you get. You’re in business to serve your community. Don’t ever forget it.
- Gary Vaynerchuk
Page 115
Always try to have paper work signed face to face 🚨
Anytime you want to inform, confirm or attach information - use the informational zone.
🚨Remember to blind copy the person you are cross selling in the email.
🚨Assisrant - write down all the characteristics of the perfect assistant and let your ambassadors and champions know.
Page 129🚨
The next step is fro you to begin teaching others what you’ve learned.
🚨Ask people what their biggest challenges are.
This entire review has been hidden because of spoilers.
December 8, 2010
I wrote a review on my site, http://www.erichemplerscorner.com/the...
December 24, 2011
Super awesome - generosity generation - great way to live and work no matter what industry you are in - buy it - read it - and share it with someone you care about!
January 19, 2013
Loved this book! Focusing on others and our relationships is what life is about, no matter what our career is. Easy, enjoyable read.
April 4, 2014
This is THE book on referrals!! Must read!!
July 8, 2014
A little cheesey of a story, but it helps get the point across.
April 20, 2015
Must Read
Excellent book, lessons taught through a story that was very relatable.
I will begin incorporating these strategies today. Should be required reading for all in business.
Excellent book, lessons taught through a story that was very relatable.
I will begin incorporating these strategies today. Should be required reading for all in business.
September 6, 2016
Fantastic read
Easy to read, detailed steps to generate referrals and the suggested books are now on my list. Can't wait to get started.
Easy to read, detailed steps to generate referrals and the suggested books are now on my list. Can't wait to get started.
February 26, 2012
great book, good ideas...but ideas mean nothing without implementing them! time to get busy!
February 16, 2025
I found this book by chance at my local library after meeting a friend there for a business discussion. Part of the conversation was about the importance of matching the communication styles of clients and employees, so when I walked by a shelf dedicated to business, the title of this book caught my eye. Enjoying serendipitous occurrences such as this, I picked it up without even having read the insert.
Now, I was definitely disappointed when I got home to discover this book was geared toward those in, and adjacent to, the real estate profession, but with how short it was, I figured I may still pick-up a useful tidbit or two that would make the time investment (it ended up being less than two hours) worthwhile. I am happy to say I was correct in my assertion. Although it is a bit hokey in the way it was written (i.e. a story using a hypothetical down on his luck realtor who turns it all around - and even manages to fall in love!), it actually possessed enough self-awareness to acknowledge the fact, and served well to present the content in an easily digestible format. I appreciated that any calls for further to action, as these sorts of self-help books are renowned for, were done as footnotes and not part of the main text, and that the coach character was clearly an homage to his father.
Perhaps the best thing that can be said about it is that the overall messaging, tactics, and strategy, are in fact useful. I come from a B2B background, and although not explicitly applicable, the ethos is correct in that the most successful sales people are the ones who have the most established networks, which they culivate by genuinely looking to help rather than sell to. Like with all self-help, it preaches a degree of self-accountability that by this point is a known baseline to attain any level of success. It was also fairly straight to the point, and if it would have avoided the (in my opinion, superflous) love story, it would have shed a few additional pages.
On the balance, if you're self-employed, or in a B2C sales role, I would say this book is worthwhile to read through. Even B2B professionals can derive value out of it, so give it a go if you have a quiet evening or weekend morning.
Now, I was definitely disappointed when I got home to discover this book was geared toward those in, and adjacent to, the real estate profession, but with how short it was, I figured I may still pick-up a useful tidbit or two that would make the time investment (it ended up being less than two hours) worthwhile. I am happy to say I was correct in my assertion. Although it is a bit hokey in the way it was written (i.e. a story using a hypothetical down on his luck realtor who turns it all around - and even manages to fall in love!), it actually possessed enough self-awareness to acknowledge the fact, and served well to present the content in an easily digestible format. I appreciated that any calls for further to action, as these sorts of self-help books are renowned for, were done as footnotes and not part of the main text, and that the coach character was clearly an homage to his father.
Perhaps the best thing that can be said about it is that the overall messaging, tactics, and strategy, are in fact useful. I come from a B2B background, and although not explicitly applicable, the ethos is correct in that the most successful sales people are the ones who have the most established networks, which they culivate by genuinely looking to help rather than sell to. Like with all self-help, it preaches a degree of self-accountability that by this point is a known baseline to attain any level of success. It was also fairly straight to the point, and if it would have avoided the (in my opinion, superflous) love story, it would have shed a few additional pages.
On the balance, if you're self-employed, or in a B2C sales role, I would say this book is worthwhile to read through. Even B2B professionals can derive value out of it, so give it a go if you have a quiet evening or weekend morning.
December 22, 2020
Service comes before success is the moral of the story. 🎉🎉
What my 👂 heard ⤵️
business expectations
it's a living worth living
writing him memiors
I was ambivalent to the idea
am·biv·a·lent
/amˈbivələnt/
Learn to pronounce
adjective
having mixed feelings or contradictory ideas about something or someone.
"some loved her, some hated her, few were ambivalent about her"
don't wait for a life changing event to change your life
cap toothed smile
real estate agents are glorified tour guides
we are all mortals and someday we'll face our own end
who would you want at your funeral what would you want them to say about you?
the most important conversation you will ever have is with yourself
if you did 30 transactions last year you would be in the top 10% of all agents Nationwide
I detected disappointment in your voice
my dad is the best man I know
I'm failing at a higher level than you
life stands for learn implement fail and evaluate
the thought repeated itself in his brain like a scratched CD
when your why is strong enough the how it takes care of itself
Victor was stunned to silence
you sound less miserable what's up?
sell the way the buyer buys
price wise it fits into the lower half of the neighborhood
call reluctantance
if you're focusing on fixing their needs then you're not being selfish and will make the call you won't be selfish
the person who talks the most dominates the conversation but the person who asks the most questions controls the conversation
you don't hunt for deer in the ocean
completely oblivious to my misery
I'm surprised at the determined tone of your voice
there is a joy in her voice that makes my heart leap
what can I do for you ask everyone that
I'm genuinely puzzled
look at you with your customary smoothness
focus on people and let the numbers take care of themselves
ive had property on the market so long they were becoming protected historical sites
6 months ago I was obsessed with money now I'm obsessed with helping people it's a much better feeling let me tell you
what's your favorite story about helping someone?
I saw so-and-so radiant with pride
I've got to take off in a little bit but this was cool
what lies behind us and what lot
What my 👂 heard ⤵️
business expectations
it's a living worth living
writing him memiors
I was ambivalent to the idea
am·biv·a·lent
/amˈbivələnt/
Learn to pronounce
adjective
having mixed feelings or contradictory ideas about something or someone.
"some loved her, some hated her, few were ambivalent about her"
don't wait for a life changing event to change your life
cap toothed smile
real estate agents are glorified tour guides
we are all mortals and someday we'll face our own end
who would you want at your funeral what would you want them to say about you?
the most important conversation you will ever have is with yourself
if you did 30 transactions last year you would be in the top 10% of all agents Nationwide
I detected disappointment in your voice
my dad is the best man I know
I'm failing at a higher level than you
life stands for learn implement fail and evaluate
the thought repeated itself in his brain like a scratched CD
when your why is strong enough the how it takes care of itself
Victor was stunned to silence
you sound less miserable what's up?
sell the way the buyer buys
price wise it fits into the lower half of the neighborhood
call reluctantance
if you're focusing on fixing their needs then you're not being selfish and will make the call you won't be selfish
the person who talks the most dominates the conversation but the person who asks the most questions controls the conversation
you don't hunt for deer in the ocean
completely oblivious to my misery
I'm surprised at the determined tone of your voice
there is a joy in her voice that makes my heart leap
what can I do for you ask everyone that
I'm genuinely puzzled
look at you with your customary smoothness
focus on people and let the numbers take care of themselves
ive had property on the market so long they were becoming protected historical sites
6 months ago I was obsessed with money now I'm obsessed with helping people it's a much better feeling let me tell you
what's your favorite story about helping someone?
I saw so-and-so radiant with pride
I've got to take off in a little bit but this was cool
what lies behind us and what lot
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