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Secret Identity #2
Alter Ego
Alex Segura, LA Times Book Prize–winning author of Secret Identity, returns with a clever and escapist mystery set in the world of comic books. In the present day, a comics legend is given the chance to revive a beloved but forgotten character. But at what price?
Annie Bustamante is a cultural force like none other: an acclaimed filmmaker, an author, a comic book artist known for one of the all time best superhero comics in recent memory. But she’s never been able to tackle her longtime favorite superhero, the Lethal Lynx. Only known to the most die-hard comics fans and long out of print, the rights were never available―until now.
But Annie is skeptical of who is making the offer: Bert Carlyle's father started Triumph Comics, and has long claimed ownership of the Lynx. When she starts getting anonymous messages urging her not to trust anyone, Annie’s inner alarms go off. Even worse? Carlyle wants to pair her with a disgraced filmmaker for a desperate media play.
Annie, who has been called a genius, a sell-out, a visionary, a hack, and everything else under the sun, is sick of the money grab. For the first time since she started reading a tattered copy of The Legendary Lynx #1 as a kid, she feels a pure, creative spark. The chance to tell a story her way. She's not about to let that go. Even if it means uncovering the dark truth about the character she loves.
Sharply written, deftly plotted, and with a palpable affection for all kinds of storytelling, Alter Ego is a one-of-a-kind reading experience.
Annie Bustamante is a cultural force like none other: an acclaimed filmmaker, an author, a comic book artist known for one of the all time best superhero comics in recent memory. But she’s never been able to tackle her longtime favorite superhero, the Lethal Lynx. Only known to the most die-hard comics fans and long out of print, the rights were never available―until now.
But Annie is skeptical of who is making the offer: Bert Carlyle's father started Triumph Comics, and has long claimed ownership of the Lynx. When she starts getting anonymous messages urging her not to trust anyone, Annie’s inner alarms go off. Even worse? Carlyle wants to pair her with a disgraced filmmaker for a desperate media play.
Annie, who has been called a genius, a sell-out, a visionary, a hack, and everything else under the sun, is sick of the money grab. For the first time since she started reading a tattered copy of The Legendary Lynx #1 as a kid, she feels a pure, creative spark. The chance to tell a story her way. She's not about to let that go. Even if it means uncovering the dark truth about the character she loves.
Sharply written, deftly plotted, and with a palpable affection for all kinds of storytelling, Alter Ego is a one-of-a-kind reading experience.
320 pages, Hardcover
First published December 3, 2024
55 people are currently reading
18261 people want to read
About the author
Alex Segura
303 books568 followersAlex Segura is the bestselling and award-winning author of Secret Identity, which The New York Times called “wittily original” and named an Editor’s Choice. NPR described the novel as “masterful” and The L.A. Times called it “a magnetic read.”
Secret Identity received starred reviews from Publishers Weekly, Kirkus, and Booklist, was listed as one of the Best Mysteries of the Year by NPR, Kirkus, Booklist, LitReactor, Gizmodo, BOLO Books, and the South Florida Sun Sentinel, was nominated for the Anthony Award for Best Hardcover, the Lefty and Barry Awards for Best Novel, the Macavity Award for Best Mystery Novel, and won the LA Times Book Prize in the Mystery/Thriller category.
His upcoming work includes the YA superhero adventure Araña/Spider-Man 2099: Dark Tomorrow, the follow-up to Secret Identity, Alter Ego, and the sci-fi/espionage thriller, Dark Space (with Rob Hart). Alex is also the author of Star Wars Poe Dameron: Free Fall, the Anthony Award-nominated Pete Fernandez Miami Mystery series, and a number of comic books – including The Mysterious Micro-Face (in partnership with NPR), The Black Ghost, The Archies, The Dusk, The Awakened, Mara Llave – Keeper of Time, Blood Oath, stories featuring Marvel heroes the Avengers, Sunspot, White Tiger, Spider-Man and DC’s Superman, Sinestro, and The Question, to name a few.
His short story, “90 Miles” was included in The Best American Mystery and Suspense Stories for 2021 and won the Anthony Award for Best Short Story. Another short story,“Red Zone,” won the 2020 Anthony Award for Best Short Story.
Alex is also the co-creator of the Lethal Lit podcast, named one of the best fiction podcasts of 2018 by The New York Times.
A Miami native, he lives in New York with his wife and children.
Secret Identity received starred reviews from Publishers Weekly, Kirkus, and Booklist, was listed as one of the Best Mysteries of the Year by NPR, Kirkus, Booklist, LitReactor, Gizmodo, BOLO Books, and the South Florida Sun Sentinel, was nominated for the Anthony Award for Best Hardcover, the Lefty and Barry Awards for Best Novel, the Macavity Award for Best Mystery Novel, and won the LA Times Book Prize in the Mystery/Thriller category.
His upcoming work includes the YA superhero adventure Araña/Spider-Man 2099: Dark Tomorrow, the follow-up to Secret Identity, Alter Ego, and the sci-fi/espionage thriller, Dark Space (with Rob Hart). Alex is also the author of Star Wars Poe Dameron: Free Fall, the Anthony Award-nominated Pete Fernandez Miami Mystery series, and a number of comic books – including The Mysterious Micro-Face (in partnership with NPR), The Black Ghost, The Archies, The Dusk, The Awakened, Mara Llave – Keeper of Time, Blood Oath, stories featuring Marvel heroes the Avengers, Sunspot, White Tiger, Spider-Man and DC’s Superman, Sinestro, and The Question, to name a few.
His short story, “90 Miles” was included in The Best American Mystery and Suspense Stories for 2021 and won the Anthony Award for Best Short Story. Another short story,“Red Zone,” won the 2020 Anthony Award for Best Short Story.
Alex is also the co-creator of the Lethal Lit podcast, named one of the best fiction podcasts of 2018 by The New York Times.
A Miami native, he lives in New York with his wife and children.
Ratings & Reviews
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Displaying 1 - 30 of 156 reviews
June 13, 2025
**4.5-stars**
I adored Secret Identity when I read it back in 2022. It took me completely by surprise how invested I became in that story and the characters.
Literary Mysteries aren't necessarily a go-to genre for me. I do enjoy them from time-to-time, but I found Segura's noir-feeling writing style, as well as the back-drop of the comic book industry, absolutely enchanting.
Unsurprisingly, I was stoked to hear about this sequel, Alter Ego. I listened to the audiobook, as I did with Secret Identity, and cannot recommend that format enough for both.
It's not just a reading. There are sound effects, and other enhancements, that make these books special productions indeed. Especially considering the comics aspect.
One big change is that this 2nd-book is set in the present day, whereas Secret Identity was set in the 1970s.
As you can imagine, the comic book industry has been through a lot of changes over that time period. I did slightly missed the backdrop of 70s-era NYC, NGL, but not enough to effect my overall rating.
Our MC is Annie Bustamante, who is a successful filmmaker, author and illustrator. She's had many opportunities over her career, but perhaps the one that means the most is the one she has just been presented: the opportunity to bring back to life her longtime favorite superhero, the Lethal Lynx.
While Annie is excited about the possibility of delivering the Lethal Lynx to a whole-new generation of superhero enthusiasts, she's not crazy about having to work with the people at Triumph Comics, including Bert Carlyle, whose father founded the company.
Fanning the flames of her uncomfortability, Annie begins receiving mysterious messages from an individual urging her to be careful, to trust no one.
All Annie's alert bells are going off and the more she digs into the history of the Lethal Lynx, the more she believes she may not know the whole story. But what sorts of secrets could be hidden within the comic book industry, and what would someone do to keep them hidden forever?
This was so good. I didn't love it quite to the same level as Secret Identity, but pretty darn close. I feel like some of my over-the-top joy with the first book was just how surprised I was by it. I knew more what to expect here.
IMO though, this is such an underrated series. The concept is wildly-creative and interesting. I love the backdrop of the comic book industry and the ways it explores the role of the creatives within that space.
I did love getting to know Annie in this story as well. She's a single-mom, who is talented and successful, yet still struggles with some aspects in her life, just like any other person. I liked how real she felt.
I also appreciated how connected the novels felt. Even though they are separated by a fairly large span of time and follow different characters, the connections are there and I feel like they were so well done.
I loved being reminded of little things that had happened in the first book and coming across various people who I remembered. I hadn't been expecting a sequel initially, so didn't brush up on the first book prior to picking this up.
I didn't need too though, as Segura's execution was seamless transitioning between the two works. Even though this is its own, individual story, the influence from the first book was felt throughout and for me, provided great food for thought.
It was interesting to think about these kinds of art and intellectual property, and what happens to them over time. Who owns the rights and how they can be used. I feel like this may be an issue that is near and dear to Segura's heart, as it was certainly explored with care.
Thank you to the publisher, Macmillan Audio, for providing me with a copy to read and review. This was incredibly well done. I highly recommend this audio!!!
I adored Secret Identity when I read it back in 2022. It took me completely by surprise how invested I became in that story and the characters.
Literary Mysteries aren't necessarily a go-to genre for me. I do enjoy them from time-to-time, but I found Segura's noir-feeling writing style, as well as the back-drop of the comic book industry, absolutely enchanting.
Unsurprisingly, I was stoked to hear about this sequel, Alter Ego. I listened to the audiobook, as I did with Secret Identity, and cannot recommend that format enough for both.
It's not just a reading. There are sound effects, and other enhancements, that make these books special productions indeed. Especially considering the comics aspect.
One big change is that this 2nd-book is set in the present day, whereas Secret Identity was set in the 1970s.
As you can imagine, the comic book industry has been through a lot of changes over that time period. I did slightly missed the backdrop of 70s-era NYC, NGL, but not enough to effect my overall rating.
Our MC is Annie Bustamante, who is a successful filmmaker, author and illustrator. She's had many opportunities over her career, but perhaps the one that means the most is the one she has just been presented: the opportunity to bring back to life her longtime favorite superhero, the Lethal Lynx.
While Annie is excited about the possibility of delivering the Lethal Lynx to a whole-new generation of superhero enthusiasts, she's not crazy about having to work with the people at Triumph Comics, including Bert Carlyle, whose father founded the company.
Fanning the flames of her uncomfortability, Annie begins receiving mysterious messages from an individual urging her to be careful, to trust no one.
All Annie's alert bells are going off and the more she digs into the history of the Lethal Lynx, the more she believes she may not know the whole story. But what sorts of secrets could be hidden within the comic book industry, and what would someone do to keep them hidden forever?
This was so good. I didn't love it quite to the same level as Secret Identity, but pretty darn close. I feel like some of my over-the-top joy with the first book was just how surprised I was by it. I knew more what to expect here.
IMO though, this is such an underrated series. The concept is wildly-creative and interesting. I love the backdrop of the comic book industry and the ways it explores the role of the creatives within that space.
I did love getting to know Annie in this story as well. She's a single-mom, who is talented and successful, yet still struggles with some aspects in her life, just like any other person. I liked how real she felt.
I also appreciated how connected the novels felt. Even though they are separated by a fairly large span of time and follow different characters, the connections are there and I feel like they were so well done.
I loved being reminded of little things that had happened in the first book and coming across various people who I remembered. I hadn't been expecting a sequel initially, so didn't brush up on the first book prior to picking this up.
I didn't need too though, as Segura's execution was seamless transitioning between the two works. Even though this is its own, individual story, the influence from the first book was felt throughout and for me, provided great food for thought.
It was interesting to think about these kinds of art and intellectual property, and what happens to them over time. Who owns the rights and how they can be used. I feel like this may be an issue that is near and dear to Segura's heart, as it was certainly explored with care.
Thank you to the publisher, Macmillan Audio, for providing me with a copy to read and review. This was incredibly well done. I highly recommend this audio!!!
November 13, 2024
Alex Segura’s Alter Ego dives into the comic book world, where Annie Bustamante—a big-shot filmmaker and comic artist—finally gets a shot at reviving her favorite superhero, the Lethal Lynx. But things get shady fast when the offer comes with strings attached, plus some creepy anonymous warnings to boot. Annie’s tired of cash grabs and ready to tell this story her way, no matter what dark secrets she uncovers.
I've been wanting to read Alex Segura's books since his last book, Secret Identity, so I made sure to prioritize this one. You do not need to read Secret Identity to follow this book as I was easily able to follow. This book was such a freaking blast! I highly encourage you to listen to the audiobook as it felt like I was listening to a Marvel movie on my headphones. They really go the extra mile in this narration. This story really dives into the world of comics and superheroes, but also about mothers and daughters and some other themes throughout the story. If you like X-Men, Marvel, The Boys, or comics in general, Secrety Identity is a MUST READ. I cannot wait to read the next Alex Segura novel!
I've been wanting to read Alex Segura's books since his last book, Secret Identity, so I made sure to prioritize this one. You do not need to read Secret Identity to follow this book as I was easily able to follow. This book was such a freaking blast! I highly encourage you to listen to the audiobook as it felt like I was listening to a Marvel movie on my headphones. They really go the extra mile in this narration. This story really dives into the world of comics and superheroes, but also about mothers and daughters and some other themes throughout the story. If you like X-Men, Marvel, The Boys, or comics in general, Secrety Identity is a MUST READ. I cannot wait to read the next Alex Segura novel!
October 17, 2024
The saga of “The Legendary Lynx,” a lost comic book character from the 1970s, continues in this follow-up to 2022’s Secret Identity. This time, the troubled movie director and one-time famous comic book artist Annie Bustamante gets the chance to continue the story of the gritty urban heroine. The seedy owner of the reborn Triumph Comics wants a big Hollywood production after the comic comes out, and he partners her with a crazy, exiled, brilliant director. But resurrecting The Lynx is something some baddies are willing to kill for. A simple comic could result in murder.
It's a fine idea, one to which comic fans will be drawn. Segura does a good job of setting the stage in New York, unafraid to share the dirty, shameful shadows. There’s complexity to Annie, an interesting story filled with failure and success, and it’s easy to root for her. There’s a strong sense of feminism, too: the book seems to focus on Annie’s quest to protect the legacy of the character’s creator, the reclusive Carmen Valdez. The panels from the would-be comic book are fantastic.
I like this theme a lot, and despite my rating or feelings, this is a series worth continuing. If anything, I might go read the comic book Segura plans to release in November: The Legendary Lynx. But I don’t want to blow up the guy's spot, so I’ll bury my negative comments deep, deep into the ocean floor of this review. Scroll WAAAAAAAAAY down either on Goodreads or my blog to find it, and I won’t post it to Instagram or NetGalley. And remember: it’s just my snooty little opinion.
Thank you to NetGalley and Flatiron Books for a free advance copy in exchange for my honest review. Alter Ego by Alex Segura comes out December 3, 2024.
Welcome to Bikini Bottom. My thoughts:
The action promised on the first few pages dissolves into exposition for half the novel. Someone gets carjacked and murdered, then we get way too much backstory and office stuff.
The plot pieces were implausible, at least for me. I don’t think you can have it both ways: the Lynx can’t be this forgotten, edgy, iconic art piece from fifty years ago, while at the same time SO valuable that mobsters and ordinary businessmen are willing to kill for its ownership. How do they all know they’re going to make millions on a character so few people know about? Sure, if Batman disappeared for fifty years (don’t hold your breath), people would stab each other to recreate him. It’s not a perfect analogy, but look what happened to John Carter of Mars: only the die-hards knew who that was, so the movie flopped big-time.
The mystery was labyrinthine but hard to follow. In fact, it seemed the big conflict revolves around the ownership of the Lynx, which then means a lot of office-like squabbling. Board room meetings, tense as they are, do not a compelling mystery make. Annie’s obsession with Valdez seemed weird, not fascinating.
There are many, MANY time jumps, and while they’re clearly marked, there doesn’t seem to be a pattern or formula. They really slowed things down and didn't, IMHO, connect with the main storyline.
Some characters don’t have a purpose, like Annie’s daughter: she seems like a tag-along, a connection between she and another writer / creator, but the poor kid gets no role in any of the action.
And the danger seemed clumsy and weak. Worst. Assassins. Ever.
It felt like it needed another round of beta readers and a crack editor to help with the plot. Maybe someone to tell the author to focus on one storyline.
It's a fine idea, one to which comic fans will be drawn. Segura does a good job of setting the stage in New York, unafraid to share the dirty, shameful shadows. There’s complexity to Annie, an interesting story filled with failure and success, and it’s easy to root for her. There’s a strong sense of feminism, too: the book seems to focus on Annie’s quest to protect the legacy of the character’s creator, the reclusive Carmen Valdez. The panels from the would-be comic book are fantastic.
I like this theme a lot, and despite my rating or feelings, this is a series worth continuing. If anything, I might go read the comic book Segura plans to release in November: The Legendary Lynx. But I don’t want to blow up the guy's spot, so I’ll bury my negative comments deep, deep into the ocean floor of this review. Scroll WAAAAAAAAAY down either on Goodreads or my blog to find it, and I won’t post it to Instagram or NetGalley. And remember: it’s just my snooty little opinion.
Thank you to NetGalley and Flatiron Books for a free advance copy in exchange for my honest review. Alter Ego by Alex Segura comes out December 3, 2024.
Welcome to Bikini Bottom. My thoughts:
The action promised on the first few pages dissolves into exposition for half the novel. Someone gets carjacked and murdered, then we get way too much backstory and office stuff.
The plot pieces were implausible, at least for me. I don’t think you can have it both ways: the Lynx can’t be this forgotten, edgy, iconic art piece from fifty years ago, while at the same time SO valuable that mobsters and ordinary businessmen are willing to kill for its ownership. How do they all know they’re going to make millions on a character so few people know about? Sure, if Batman disappeared for fifty years (don’t hold your breath), people would stab each other to recreate him. It’s not a perfect analogy, but look what happened to John Carter of Mars: only the die-hards knew who that was, so the movie flopped big-time.
The mystery was labyrinthine but hard to follow. In fact, it seemed the big conflict revolves around the ownership of the Lynx, which then means a lot of office-like squabbling. Board room meetings, tense as they are, do not a compelling mystery make. Annie’s obsession with Valdez seemed weird, not fascinating.
There are many, MANY time jumps, and while they’re clearly marked, there doesn’t seem to be a pattern or formula. They really slowed things down and didn't, IMHO, connect with the main storyline.
Some characters don’t have a purpose, like Annie’s daughter: she seems like a tag-along, a connection between she and another writer / creator, but the poor kid gets no role in any of the action.
And the danger seemed clumsy and weak. Worst. Assassins. Ever.
It felt like it needed another round of beta readers and a crack editor to help with the plot. Maybe someone to tell the author to focus on one storyline.
August 8, 2025
yeah so this is like … the perfect sequel
January 21, 2025
What a fun read! Thanks to Flatiron and Goodreads for this giveaway win.
I really loved Annie’s character and the mystery of this world of comic books!
I really loved Annie’s character and the mystery of this world of comic books!
December 13, 2024
As seen on www.mysteryandsuspense.com
“Alter Ego” is a sharp and spellbinding mystery, set among the cutthroat world of comic book publishing. Alex Segura, author of the Pete Fernandez series of books as well as “Secret Identity”, the predecessor to “Ego”, has created an immersive environment with a tough-as-nails protagonist, Annie Bustamante.
Ever since she was a child, Annie has dreamed of creating her own comic books. A huge fan of “The Lethal Lynx”, Annie spends her days doodling and drawing up new plots for the series with her best friend, Danny. Years later, Annie is a single parent and a relative success in the movie industry, having left the comic book world behind. When the new owner of Triumph Entertainment, the company behind “The Lethal Lynx” reaches out to Annie to ask her to deliver a modernization of “Lynx”, Annie is over the moon. But she has been in the business too long to jump without doing her research and she soon finds out that anyone who has a connection to the Lynx, both now and in the past, is dead. Does Annie want to fulfill her childhood dream enough to risk her own life?
Segura’s “Ego” is the second novel, a follow-up to “Secret Identity”, however it isn’t necessary to read the first novel at all, as “Ego” focuses on different protagonists and a different plot and, in fact, even takes place in a different time frame (“Identity” took place in the 1970s whereas “Ego” is modern day). Although there is some overlap in background characters and the environment itself, readers can expect to jump right in with “Ego” and not feel lost. In fact, you don’t even need to be a comic book fan to enjoy Segura’s latest.
Annie is a powerhouse worth cheering for. A single mother and recovering alcoholic, she has made her mark in the Hollywood film industry completely on her own merit. She is the farthest thing from naïve, and she takes no prisoners, even if they are smarmy titans of the entertainment world. She is a woman of morals and values, and her bravery and strength mirror the admirable traits of her hero, the Lynx.
“Ego” is told in modern day, when Annie is raising her pre-teen daughter and is battling with the choice (and the Hollywood titans) to redo “Lynx”, and in the past, when we learn about Annie’s friendship over time with Danny, and how her love of comics grows hand-in-hand with her love for her best friend.
“Ego” is an in-depth look behind the curtain of the comic book industry, which on its own is interesting, but the dark secrets, and the bodies that pile up, made me want to continue turning the pages. Segura’s “Ego” is a unique experience that stands out among the crowd.
“Alter Ego” is a sharp and spellbinding mystery, set among the cutthroat world of comic book publishing. Alex Segura, author of the Pete Fernandez series of books as well as “Secret Identity”, the predecessor to “Ego”, has created an immersive environment with a tough-as-nails protagonist, Annie Bustamante.
Ever since she was a child, Annie has dreamed of creating her own comic books. A huge fan of “The Lethal Lynx”, Annie spends her days doodling and drawing up new plots for the series with her best friend, Danny. Years later, Annie is a single parent and a relative success in the movie industry, having left the comic book world behind. When the new owner of Triumph Entertainment, the company behind “The Lethal Lynx” reaches out to Annie to ask her to deliver a modernization of “Lynx”, Annie is over the moon. But she has been in the business too long to jump without doing her research and she soon finds out that anyone who has a connection to the Lynx, both now and in the past, is dead. Does Annie want to fulfill her childhood dream enough to risk her own life?
Segura’s “Ego” is the second novel, a follow-up to “Secret Identity”, however it isn’t necessary to read the first novel at all, as “Ego” focuses on different protagonists and a different plot and, in fact, even takes place in a different time frame (“Identity” took place in the 1970s whereas “Ego” is modern day). Although there is some overlap in background characters and the environment itself, readers can expect to jump right in with “Ego” and not feel lost. In fact, you don’t even need to be a comic book fan to enjoy Segura’s latest.
Annie is a powerhouse worth cheering for. A single mother and recovering alcoholic, she has made her mark in the Hollywood film industry completely on her own merit. She is the farthest thing from naïve, and she takes no prisoners, even if they are smarmy titans of the entertainment world. She is a woman of morals and values, and her bravery and strength mirror the admirable traits of her hero, the Lynx.
“Ego” is told in modern day, when Annie is raising her pre-teen daughter and is battling with the choice (and the Hollywood titans) to redo “Lynx”, and in the past, when we learn about Annie’s friendship over time with Danny, and how her love of comics grows hand-in-hand with her love for her best friend.
“Ego” is an in-depth look behind the curtain of the comic book industry, which on its own is interesting, but the dark secrets, and the bodies that pile up, made me want to continue turning the pages. Segura’s “Ego” is a unique experience that stands out among the crowd.
December 5, 2024
In Alter Ego, Alex Segura's follow-up to his LA Times Book Prize-winning Secret Identity, we return to the world of comic books - but this time through a contemporary lens that examines the collision between artistic integrity and corporate interests. While the first book introduced us to Carmen Valdez and her fight to claim ownership of the Lynx character in the 1970s, this sequel follows filmmaker and artist Annie Bustamante's modern-day struggle with similar themes, creating an intriguing parallel across decades.
The Story
Annie Bustamante is at a crossroads. A successful filmmaker with an Oscar nomination under her belt, she's reeling from her latest movie being shelved by the studio. When she's offered the chance to revive her beloved childhood comic book character, the Lynx, it seems like destiny - until the dark underbelly of the comics industry begins to surface. The offer comes from Bert Carlyle, son of Triumph Comics' founder, who partners her with controversial director Arturo Spinoza. As Annie digs deeper into the Lynx's history, she uncovers connections to her own past and a web of corruption that threatens not just her creative vision, but her life.
Strengths
Segura's intimate knowledge of the comics industry shines through in the authentic details and industry politics he portrays. The book excels at:
- Capturing the passion and frustration of creators fighting for artistic control
- Weaving together multiple timelines and perspectives seamlessly
- Building tension through both personal and professional stakes
- Creating complex, flawed characters with compelling motivations
The relationship between Annie and her daughter Margot provides an emotional anchor that grounds the story's more dramatic elements. Their interactions feel genuine and add depth to Annie's character beyond her professional struggles.
Writing Style
The prose is sharp and cinematographic, befitting a story about visual storytelling. Segura alternates between present-day narrative and flashbacks with skill, maintaining momentum while gradually revealing crucial background information. The integration of comic book pages and industry documents adds authenticity to the world-building.
Critical Analysis
While Alter Ego is engaging throughout, there are aspects that could be stronger:
1. The pacing occasionally slows in the middle sections as Annie investigates the Lynx's history
2. Some secondary characters feel underdeveloped compared to the rich characterization of Annie and Carmen
3. The corporate conspiracy elements sometimes stretch credibility
4. The resolution, while satisfying emotionally, might feel too neat for some readers
Thematic Depth
The novel explores several compelling themes:
- The tension between art and commerce in creative industries
- Generational trauma and its impact on creativity
- The struggle for recognition and ownership in male-dominated fields
- The price of pursuing one's passion
- Mother-daughter relationships and inherited legacies
Series Context
Alter Ego works both as a standalone novel and as a companion to Secret Identity. While the first book focused on Carmen Valdez's creation of the Lynx character in the 1970s, this sequel examines the long-term consequences of those events through a modern lens. The books complement each other thematically while maintaining distinct identities.
Final Verdict
Alter Ego is an ambitious and largely successful blend of mystery, industry critique, and character study. While it occasionally stumbles under the weight of its complex plot, the emotional core of the story and its examination of creative ownership in the modern age make it a worthy read. The book offers enough depth and insight to satisfy both mystery fans and comics enthusiasts, even if it doesn't quite reach the heights of its predecessor.
The Story
Annie Bustamante is at a crossroads. A successful filmmaker with an Oscar nomination under her belt, she's reeling from her latest movie being shelved by the studio. When she's offered the chance to revive her beloved childhood comic book character, the Lynx, it seems like destiny - until the dark underbelly of the comics industry begins to surface. The offer comes from Bert Carlyle, son of Triumph Comics' founder, who partners her with controversial director Arturo Spinoza. As Annie digs deeper into the Lynx's history, she uncovers connections to her own past and a web of corruption that threatens not just her creative vision, but her life.
Strengths
Segura's intimate knowledge of the comics industry shines through in the authentic details and industry politics he portrays. The book excels at:
- Capturing the passion and frustration of creators fighting for artistic control
- Weaving together multiple timelines and perspectives seamlessly
- Building tension through both personal and professional stakes
- Creating complex, flawed characters with compelling motivations
The relationship between Annie and her daughter Margot provides an emotional anchor that grounds the story's more dramatic elements. Their interactions feel genuine and add depth to Annie's character beyond her professional struggles.
Writing Style
The prose is sharp and cinematographic, befitting a story about visual storytelling. Segura alternates between present-day narrative and flashbacks with skill, maintaining momentum while gradually revealing crucial background information. The integration of comic book pages and industry documents adds authenticity to the world-building.
Critical Analysis
While Alter Ego is engaging throughout, there are aspects that could be stronger:
1. The pacing occasionally slows in the middle sections as Annie investigates the Lynx's history
2. Some secondary characters feel underdeveloped compared to the rich characterization of Annie and Carmen
3. The corporate conspiracy elements sometimes stretch credibility
4. The resolution, while satisfying emotionally, might feel too neat for some readers
Thematic Depth
The novel explores several compelling themes:
- The tension between art and commerce in creative industries
- Generational trauma and its impact on creativity
- The struggle for recognition and ownership in male-dominated fields
- The price of pursuing one's passion
- Mother-daughter relationships and inherited legacies
Series Context
Alter Ego works both as a standalone novel and as a companion to Secret Identity. While the first book focused on Carmen Valdez's creation of the Lynx character in the 1970s, this sequel examines the long-term consequences of those events through a modern lens. The books complement each other thematically while maintaining distinct identities.
Final Verdict
Alter Ego is an ambitious and largely successful blend of mystery, industry critique, and character study. While it occasionally stumbles under the weight of its complex plot, the emotional core of the story and its examination of creative ownership in the modern age make it a worthy read. The book offers enough depth and insight to satisfy both mystery fans and comics enthusiasts, even if it doesn't quite reach the heights of its predecessor.
February 20, 2025
Note: this is a prose novel that includes a selection of related comic book panels that I mostly consumed as an audiobook. As one does.
Kind of an unnecessary extension of the same compelling story Segura already told in Secret Identity. I enjoyed re-connecting with The Legendary Lynx and her convoluted creation story but the new protagonist of Annie Bustamante didn't connect with me as well and the decision to shoehorn in a the, in my view, unnecessary trope of her having a biological connection to the characters in the 1970s-set first book while this one takes place in current (post-pandemic) days.
Audio note: The narrator did a great job inhabiting the character of Annie as well as giving voice to the oddball supporting cast such as the disgraced Hollywood director Spinoza or the Elizabeth Holmes-inspired Tech financier.
Kind of an unnecessary extension of the same compelling story Segura already told in Secret Identity. I enjoyed re-connecting with The Legendary Lynx and her convoluted creation story but the new protagonist of Annie Bustamante didn't connect with me as well and the decision to shoehorn in a the, in my view, unnecessary trope of her having a biological connection to the characters in the 1970s-set first book while this one takes place in current (post-pandemic) days.
Audio note: The narrator did a great job inhabiting the character of Annie as well as giving voice to the oddball supporting cast such as the disgraced Hollywood director Spinoza or the Elizabeth Holmes-inspired Tech financier.
September 7, 2024
You don’t have to be a fan of comic books to enjoy this book, it it helps.
Anne Bustamante has been laying low since her last project was shelved, the mighty have fallen quickly after being Oscar nominated. She and her daughter are enjoying a quiet life when she gets the chance to come back and direct a movie about her favorite superhero, the Lynx. A heroine with a Cuban woman co-creator, she has always been close to this story. And the defunct triumph comics apparently still owns the IP.
I always think it’s weird, character ownership and dispute and selling IP. This book is about the movie industry; with a little comic lore and murder mystery thrown in. The ultimate bad guy reveal was a bit of a letdown; there is really only one person it could ever have been. I really loved the villain Mindbender, who makes you believe things that aren’t true. What a throw back name. He’s like a gaslighter.
This book is no stretch for any woman who has ever had a man take credit for her ideas.
Thanks to @netgalley and @flatironbooks for the ARC. Book to be released Dec 3, 2024.
#netgalley #bookreviews #booksbooksbooks #bookstagram #booktok #alterego
Anne Bustamante has been laying low since her last project was shelved, the mighty have fallen quickly after being Oscar nominated. She and her daughter are enjoying a quiet life when she gets the chance to come back and direct a movie about her favorite superhero, the Lynx. A heroine with a Cuban woman co-creator, she has always been close to this story. And the defunct triumph comics apparently still owns the IP.
I always think it’s weird, character ownership and dispute and selling IP. This book is about the movie industry; with a little comic lore and murder mystery thrown in. The ultimate bad guy reveal was a bit of a letdown; there is really only one person it could ever have been. I really loved the villain Mindbender, who makes you believe things that aren’t true. What a throw back name. He’s like a gaslighter.
This book is no stretch for any woman who has ever had a man take credit for her ideas.
Thanks to @netgalley and @flatironbooks for the ARC. Book to be released Dec 3, 2024.
#netgalley #bookreviews #booksbooksbooks #bookstagram #booktok #alterego
June 16, 2024
To be published by Flatiron Books in December, 2024
Alex Segura has found a brilliant way around the problem of sequels. ALTER EGO takes place a generation after the events of his comics-based thriller SECRET IDENTITY. Annie Bustamante is a comics artist, a filmmaker, a mother, and a woman with a turbulent past. Her dream is to work on a revived version of The Legendary Lynx, the comic created by Carmen Valdez in the first novel. Segura even manages to give shout outs to other characters in his oeuvre— investigator Peter Fernandez from his Miami series and The Dusk, the subject of his forthcoming comic series. You don’t need to be a comics nerd to enjoy this fast-paced thriller, but it helps. Names, real and imagined are dropped. Mostly, ALTER EGO is a story about mothers and daughters, about missing fathers, and about the intense world of intellectual property. The novel is illustrated with some sample pages from a Lynx comic, which were unavailable in the NetGalley version.
Alex Segura has found a brilliant way around the problem of sequels. ALTER EGO takes place a generation after the events of his comics-based thriller SECRET IDENTITY. Annie Bustamante is a comics artist, a filmmaker, a mother, and a woman with a turbulent past. Her dream is to work on a revived version of The Legendary Lynx, the comic created by Carmen Valdez in the first novel. Segura even manages to give shout outs to other characters in his oeuvre— investigator Peter Fernandez from his Miami series and The Dusk, the subject of his forthcoming comic series. You don’t need to be a comics nerd to enjoy this fast-paced thriller, but it helps. Names, real and imagined are dropped. Mostly, ALTER EGO is a story about mothers and daughters, about missing fathers, and about the intense world of intellectual property. The novel is illustrated with some sample pages from a Lynx comic, which were unavailable in the NetGalley version.
November 13, 2024
First, I got an ARC of this in exchange for my honest opinion and I did so without knowing this was a sequel. That being said, it read like a stand alone to me and I don't feel I missed much of anything. There is some mention of the first book's title and I assume those are elements that tie the two together but my reading experience didn't suffer because I hadn't read the first.
I think the premise is interesting and I liked seeing more about comics and how they do or do not work. The aspects that had to do with the physical composition of comics were some of my favorite stuff.
That being said, this is slow and not terribly thrilling. There's a mystery, kinda, but things don't really come to a head until about 96% of the way through the book. There's a small pop of action near the end.
My biggest struggle was with the idea that The Lynx is so obscure that Annie may be its only fan, but also so important that people are willing to kill over it. The idea doesn't seem to jive. Why are people banking on a comic no one knows anything about?
I think the premise is interesting and I liked seeing more about comics and how they do or do not work. The aspects that had to do with the physical composition of comics were some of my favorite stuff.
That being said, this is slow and not terribly thrilling. There's a mystery, kinda, but things don't really come to a head until about 96% of the way through the book. There's a small pop of action near the end.
My biggest struggle was with the idea that The Lynx is so obscure that Annie may be its only fan, but also so important that people are willing to kill over it. The idea doesn't seem to jive. Why are people banking on a comic no one knows anything about?
Read
August 8, 2025This was a DNF for me.
I wasn’t aware this was part of a series when I chose it for my aardvark subscription box so maybe if I’d read the first one it would have changed my opinion. The first chapter was pretty good but quickly became boring. I am sorry!! I am in the minority here though so if you decide to read it, I hope you enjoy it more than I did!
I wasn’t aware this was part of a series when I chose it for my aardvark subscription box so maybe if I’d read the first one it would have changed my opinion. The first chapter was pretty good but quickly became boring. I am sorry!! I am in the minority here though so if you decide to read it, I hope you enjoy it more than I did!
July 2, 2025
4.75
Alter Ego by Alex Segura completely pulled me in from the very first chapter, it starts with a bang (quite literally). The pacing was stellar, I kept saying “just one more chapter” trying to get to the amazing comic panels. Segura knows how to build tension and atmosphere, and the mystery at the heart of the book is both smart and felt real. As someone who works with newspapers, I know all too well the seriousness of copyright, and this book delves into it in such an interesting way. I was deeply invested in the story, I was rooting for Annie the entire time.
That said, the ending felt a little rushed. I wanted just a bit more from it. It wrapped up quickly, and while it technically worked, it left me wishing for a few more pages to really settle the story. Still, that’s a small complaint in an otherwise stellar read. If you’re into comic books, archives, or honestly just looking for a thriller, this one is great.
Alter Ego by Alex Segura completely pulled me in from the very first chapter, it starts with a bang (quite literally). The pacing was stellar, I kept saying “just one more chapter” trying to get to the amazing comic panels. Segura knows how to build tension and atmosphere, and the mystery at the heart of the book is both smart and felt real. As someone who works with newspapers, I know all too well the seriousness of copyright, and this book delves into it in such an interesting way. I was deeply invested in the story, I was rooting for Annie the entire time.
That said, the ending felt a little rushed. I wanted just a bit more from it. It wrapped up quickly, and while it technically worked, it left me wishing for a few more pages to really settle the story. Still, that’s a small complaint in an otherwise stellar read. If you’re into comic books, archives, or honestly just looking for a thriller, this one is great.
December 11, 2024
Thank you to Flatiron Books and Macmillan Audio for the #gifted copies to review.
This was quite a different read for me, but once it got started, I found I could not stop, and the audio was great, complete with sound effects on some of the chapters which worked so well. I liked the comic tie in, and the cat and mouse chase combined with the Hollywood setting. The pacing was fast and steady all the way through, and I liked the short chapters. I did not realize this was the second book in a series but it read just fine as a standalone. Very entertaining, I was pleasantly surprised how much I enjoyed this book.
This was quite a different read for me, but once it got started, I found I could not stop, and the audio was great, complete with sound effects on some of the chapters which worked so well. I liked the comic tie in, and the cat and mouse chase combined with the Hollywood setting. The pacing was fast and steady all the way through, and I liked the short chapters. I did not realize this was the second book in a series but it read just fine as a standalone. Very entertaining, I was pleasantly surprised how much I enjoyed this book.
August 12, 2024
Alex Segura takes us on a thrilling journey filled with twists and turns in Alter Ego, a nearly perfect sequel to his hit Los Angeles Times Book Prize novel, Secret Identity, that I simply could not put down.
Annie Bustamante is a cultural force like none other: an acclaimed filmmaker, an author, a comic book artist known for one of the all time best superhero comics in recent memory. But she’s never been able to tackle her longtime favorite superhero, the Lethal Lynx. Only known to the most die-hard comics fans and long out of print, the rights were never available―until now.
But Annie is skeptical of who is making the offer: Bert Carlyle's father started Triumph Comics, and has long claimed ownership of the Lynx. When she starts getting anonymous messages urging her not to trust anyone, Annie’s inner alarms go off. Even worse? Carlyle wants to pair her with a disgraced filmmaker for a desperate media play.
Annie, who has been called a genius, a sell-out, a visionary, a hack, and everything else under the sun, is sick of the money grab. For the first time since she started reading a tattered copy of The Legendary Lynx #1 as a kid, she feels a pure, creative spark. The chance to tell a story her way. She's not about to let that go. Even if it means uncovering the dark truth about the character she loves.
Secret Identity is a book that fell right in my wheelhouse. A book that crosses from the comic book industry into the world of mystery novel. While I am always interested in more from a book I enjoyed, I was super satisfied with how Secret Identity ended. However, Alex Segura somehow was able to author a followup novel that rivals the first in the series like very few can do. Alter Ego elevates the duology to new heights and explores the comic book world even more in depth.
The addition of Annie Bustamante, a complex and compelling protagonist who is not afraid to challenge the status quo, added depth to the overall narrative. As she navigates the murky waters of the comic book industry, readers are given a glimpse into the inner workings of a world filled with secrets and betrayals. Alter Ego is an examination of the tension between creativity and consumerism while dealing with such topics as creator rights. Segura gives us a duel between the art and intellectual property, and the tug-of-war between legacy and profit. Segura has a keen ability to craft a story that delves into real-life issues comic book creators deal with while adding a layer of fiction, suspense and mystery to the story.
While on the surface Alter Ego is a story about comic creators fighting for something they believe in, Segura masterfully weaves in themes of intergenerational trauma, the complexities of parenthood, and the quest for personal identity. As the story unfolds, we get a gripping novel that reads like a thriller set in the world of comic book creation. A truly innovative and masterfully crafted novel.
Segura's writing ability shines on each and every page, making for a novel we simply did not want to stop reading. The book is written for those die-hard fans of the inner workings of the comic book industry, while also offering an engaging and fast-paced story that any fan of mystery novels can enjoy. You don't need any real comic book industry knowledge to dive into Alter Ego, but knowing a bit more makes the journey that much more fun. Segura have a working knowledge and appreciation for the art form is evident throughout, adding so much more to the story.
Finding a novel that meets all of the items on your checklist can be difficult, but Segura seems to have made it a bit easier for me. Novels such as Secret Identity and Alter Ego allow me to enjoy my passion for comic books while also sinking myself into a great mystery novel.
Alter Ego is truly a work of art filled with suspense, intrigue, family dynamics, and the inner workings of the comic book industry. While I thought the story was tied up with a bow in Secret Identity, I could not be happier to have just finished reading Alter Ego. This novel is a love letter to those who love comics, but can be enjoy by anyone looking for a great mystery novel.
Read at capesandtights.com
Annie Bustamante is a cultural force like none other: an acclaimed filmmaker, an author, a comic book artist known for one of the all time best superhero comics in recent memory. But she’s never been able to tackle her longtime favorite superhero, the Lethal Lynx. Only known to the most die-hard comics fans and long out of print, the rights were never available―until now.
But Annie is skeptical of who is making the offer: Bert Carlyle's father started Triumph Comics, and has long claimed ownership of the Lynx. When she starts getting anonymous messages urging her not to trust anyone, Annie’s inner alarms go off. Even worse? Carlyle wants to pair her with a disgraced filmmaker for a desperate media play.
Annie, who has been called a genius, a sell-out, a visionary, a hack, and everything else under the sun, is sick of the money grab. For the first time since she started reading a tattered copy of The Legendary Lynx #1 as a kid, she feels a pure, creative spark. The chance to tell a story her way. She's not about to let that go. Even if it means uncovering the dark truth about the character she loves.
Secret Identity is a book that fell right in my wheelhouse. A book that crosses from the comic book industry into the world of mystery novel. While I am always interested in more from a book I enjoyed, I was super satisfied with how Secret Identity ended. However, Alex Segura somehow was able to author a followup novel that rivals the first in the series like very few can do. Alter Ego elevates the duology to new heights and explores the comic book world even more in depth.
The addition of Annie Bustamante, a complex and compelling protagonist who is not afraid to challenge the status quo, added depth to the overall narrative. As she navigates the murky waters of the comic book industry, readers are given a glimpse into the inner workings of a world filled with secrets and betrayals. Alter Ego is an examination of the tension between creativity and consumerism while dealing with such topics as creator rights. Segura gives us a duel between the art and intellectual property, and the tug-of-war between legacy and profit. Segura has a keen ability to craft a story that delves into real-life issues comic book creators deal with while adding a layer of fiction, suspense and mystery to the story.
While on the surface Alter Ego is a story about comic creators fighting for something they believe in, Segura masterfully weaves in themes of intergenerational trauma, the complexities of parenthood, and the quest for personal identity. As the story unfolds, we get a gripping novel that reads like a thriller set in the world of comic book creation. A truly innovative and masterfully crafted novel.
Segura's writing ability shines on each and every page, making for a novel we simply did not want to stop reading. The book is written for those die-hard fans of the inner workings of the comic book industry, while also offering an engaging and fast-paced story that any fan of mystery novels can enjoy. You don't need any real comic book industry knowledge to dive into Alter Ego, but knowing a bit more makes the journey that much more fun. Segura have a working knowledge and appreciation for the art form is evident throughout, adding so much more to the story.
Finding a novel that meets all of the items on your checklist can be difficult, but Segura seems to have made it a bit easier for me. Novels such as Secret Identity and Alter Ego allow me to enjoy my passion for comic books while also sinking myself into a great mystery novel.
Alter Ego is truly a work of art filled with suspense, intrigue, family dynamics, and the inner workings of the comic book industry. While I thought the story was tied up with a bow in Secret Identity, I could not be happier to have just finished reading Alter Ego. This novel is a love letter to those who love comics, but can be enjoy by anyone looking for a great mystery novel.
Read at capesandtights.com
November 26, 2024
Great thanks to Macmillan Audio, the American Library Association, and Libro.fm for the ALC.
Massive disappointment. I enjoyed Secret Identity; the first book in this series. I found the premise of that book clever and the writing engaging. So much so, in fact, that I bought Silent City, Alex Segura's first novel, shortly after finishing Secret Identity. I have yet to read Silent City.
In short - I found the plot thin and preposterous, the dialogue flat, and what few characters there are to be one-note and grating, and the time-skipping gimmick to be a disservice to the story. It's marketed as a "mystery/thriller" but I don't know what the mystery was supposed to be and I didn't find any of this thrilling. I probably should have stopped listening half way through; I wasn't enjoying it and had little hope that would change. The closing moment pissed me off to the point that I went from really not enjoying the book to outright hating it. Detailed reasons behind spoilers below.
Massive disappointment. I enjoyed Secret Identity; the first book in this series. I found the premise of that book clever and the writing engaging. So much so, in fact, that I bought Silent City, Alex Segura's first novel, shortly after finishing Secret Identity. I have yet to read Silent City.
In short - I found the plot thin and preposterous, the dialogue flat, and what few characters there are to be one-note and grating, and the time-skipping gimmick to be a disservice to the story. It's marketed as a "mystery/thriller" but I don't know what the mystery was supposed to be and I didn't find any of this thrilling. I probably should have stopped listening half way through; I wasn't enjoying it and had little hope that would change. The closing moment pissed me off to the point that I went from really not enjoying the book to outright hating it. Detailed reasons behind spoilers below.
May 20, 2025
In "Alter Ego" industry veteran Alex Segura delivers a slick and memorable mystery that is rooted in the world of comics and loosely connected to his previous work "Secret Identity". This book flirts with meta fiction, in that the protagonist is a comics creator and her work features prominently in the plot of the book. Of particular note are the crisp panels with black and white illustrations that feature the protagonist's work and punctuate the narrative in key places.
The fast paced plot will also keep readers on the edge of their seats while providing a good look at the history and inner workings of the comics industry. This book is recommended for readers who love complex graphic novels and enjoy mysteries with a good many twists and convolutions.
Thanks to NetGalley and the publisher, Flatiron Books, for providing me with an eARC in exchange for my honest review.
The fast paced plot will also keep readers on the edge of their seats while providing a good look at the history and inner workings of the comics industry. This book is recommended for readers who love complex graphic novels and enjoy mysteries with a good many twists and convolutions.
Thanks to NetGalley and the publisher, Flatiron Books, for providing me with an eARC in exchange for my honest review.
October 1, 2025
Annie Bustamante is a gifted artist and former alcoholic. After getting pushed out of the comic industry in New York City, she heads to Los Angeles and becomes a successful filmmaker. But when her latest tanks, she's jumps on an opportunity in New York City. The current owner of Triumph Comics, Bert Carlyle, wants to transform Triumph into a media company, with Annie creating its first film using one of their characters. It's a no brainer for her; it's the Lethal Lynx, her favourite comic character ever.
Annie doesn't buy Bert's claim to ownership of the Lynx (and we know this is hogwash, because of book one, and because of the opening of this book.) But, she goes along, working with the troubled director they've hired to craft a story worthy of the Lynx.
And like book one, Annie begins to come up against Triumph's secrets, and now, more alarmingly, Carlyle's possible involvement with dangerous people. Annie is determined to tell the story she wants to tell, but she has to be careful of how she treads, as she also has an adolescent daughter to protect from increasingly worrisome actions of people involved with this project.
Though I didn't need this story to exist, I still enjoyed it a lot, primarily because of Annie, who is full of energy and passion, and I loved her daughter Margot.
The audio is great, and Segura again intersperses scenes from the Lynx's story with Annie's, making the whole an enjoyable, action-filled story.
Annie doesn't buy Bert's claim to ownership of the Lynx (and we know this is hogwash, because of book one, and because of the opening of this book.) But, she goes along, working with the troubled director they've hired to craft a story worthy of the Lynx.
And like book one, Annie begins to come up against Triumph's secrets, and now, more alarmingly, Carlyle's possible involvement with dangerous people. Annie is determined to tell the story she wants to tell, but she has to be careful of how she treads, as she also has an adolescent daughter to protect from increasingly worrisome actions of people involved with this project.
Though I didn't need this story to exist, I still enjoyed it a lot, primarily because of Annie, who is full of energy and passion, and I loved her daughter Margot.
The audio is great, and Segura again intersperses scenes from the Lynx's story with Annie's, making the whole an enjoyable, action-filled story.
October 23, 2024
Flatiron Books provided an early galley for review.
Back in 2022, Segura did his first novel set in the world of comics - Secret Identity. I was glad to see that he is taking us back into that world for this new novel. Interestingly enough, both books' titles are two sides of the coin when it comes to a super-hero - the two faces one would have, public and private.
Annie is an interesting, complex character with some very strong choices by the author. The narrative bounces around her life - from her childhood to the most current time in her adulthood as a creator. Segura knows the industry, so all of the interactions ring very true. The characters in her world have many layers, some very secretive.
Throughout, the reader also gets a ton of comic book and related movie references which (as a lifelong comic reader) I really enjoyed. I also too liked the occasional glimpses of artwork from the Lynx comics, presented to the reader as if they actually existed. This is a nice touch that was done in the first book in the "series" as well.
Just as the first novel was very much a period piece for the industry in the 1970's, Alter Ego had a lot to say about the industry in the 21st Century.
Back in 2022, Segura did his first novel set in the world of comics - Secret Identity. I was glad to see that he is taking us back into that world for this new novel. Interestingly enough, both books' titles are two sides of the coin when it comes to a super-hero - the two faces one would have, public and private.
Annie is an interesting, complex character with some very strong choices by the author. The narrative bounces around her life - from her childhood to the most current time in her adulthood as a creator. Segura knows the industry, so all of the interactions ring very true. The characters in her world have many layers, some very secretive.
Throughout, the reader also gets a ton of comic book and related movie references which (as a lifelong comic reader) I really enjoyed. I also too liked the occasional glimpses of artwork from the Lynx comics, presented to the reader as if they actually existed. This is a nice touch that was done in the first book in the "series" as well.
Just as the first novel was very much a period piece for the industry in the 1970's, Alter Ego had a lot to say about the industry in the 21st Century.
December 1, 2024
Thank you to Flatiron Books for giving me an ARC of this novel at ALAAC24!
What a strong follow up to SECRET IDENTITY! I didn't even realize that it was going to get a sequel or that it even needed a sequel, but once I started I was definitely sucked in really quickly. I really loved Annie as our protagonist, and I loved how Segura continued the noir mystery from the first book and made it into something that felt, to me, even more sinister this time around. Like I said, I wasn't certain going in if we needed more story about the origin of the LEgendary Lynx and her creator, but this book did a great job of continuing the story while not making it feel like it was spinning its wheels. Very enjoyable!
What a strong follow up to SECRET IDENTITY! I didn't even realize that it was going to get a sequel or that it even needed a sequel, but once I started I was definitely sucked in really quickly. I really loved Annie as our protagonist, and I loved how Segura continued the noir mystery from the first book and made it into something that felt, to me, even more sinister this time around. Like I said, I wasn't certain going in if we needed more story about the origin of the LEgendary Lynx and her creator, but this book did a great job of continuing the story while not making it feel like it was spinning its wheels. Very enjoyable!
January 13, 2025
Sequel to 2022's "Secret Identity:" a suspense novel set in the comic book industry, though I would say it stands along as I've almost completely forgotten the events of the first book.
Very, very fun, even if you're not a comic book person, as I'm not. I wish more people knew about these books.
Very, very fun, even if you're not a comic book person, as I'm not. I wish more people knew about these books.
December 12, 2024
The Marvel Cinematic Universe has transformed comic book stories from niche serials into mainstream cultural staples. While I’ve enjoyed my fair share of superhero movies, I wouldn’t call myself a die-hard fan—more of a casual viewer with limited knowledge of the comics that inspire them. Still, when Alex Segura’s publisher sent me a copy of his latest novel, Alter Ego, I was immediately drawn to its premise. Combining the imaginative flair of comic books with the tension of a modern thriller, the story delivers a unique and exhilarating page-turner.
Annie Bustamante has experienced all the highs and lows of being a great artist. She’s been hailed as an auteur filmmaker, a celebrated author, and the visionary behind one of the most acclaimed superhero comics of recent years. Yet she’s also been labeled a hack, a sellout, and countless other disparaging names—par for the course, especially as a woman navigating a male-dominated industry. Through it all, one project has always eluded her grasp. Since she stumbled upon a tattered copy of The Legendary Lynx #1 as a child, Annie has dreamed of bringing the long-forgotten character to life. Obscure and out of print, The Legendary Lynx is known only to die-hard fans, but it remains Annie’s ultimate creative ambition.
The rights to The Legendary Lynx have been shrouded in mystery for decades, but now they appear to be within Annie's reach. She’s wary of the offer's source—Bert Carlyle, heir to Triumph Comics, whose late father long claimed ownership of the character. Her unease deepens when she receives cryptic messages warning her not to trust anyone. To complicate matters further, Carlyle insists on partnering her with a disgraced filmmaker in a risky bid for publicity. Faced with mounting suspicions and her lifelong dream hanging in the balance, Annie must decide how far she will go to make the Lynx her own.
In Alter Ego, Alex Segura delivers a thrilling novel that taps into comic book culture while offering a taut, contemporary suspense story. Annie's quest to balance a career shaped by commercial success and creative dreams immediately drew me in. The novel expertly explores the tension between profit and passion, heightening the stakes as Annie navigates a world where those lines can easily blur. Although this is a sequel to Segura's 2022 novel Secret Identity, I had no trouble diving into the story and quickly became engrossed in the action. Pages from The Legendary Lynx comic are interwoven throughout the story, adding a unique depth and connection to the world Segura builds. Alter Ego is a fast-paced, captivating thriller that is a pure joy to read.
Annie Bustamante has experienced all the highs and lows of being a great artist. She’s been hailed as an auteur filmmaker, a celebrated author, and the visionary behind one of the most acclaimed superhero comics of recent years. Yet she’s also been labeled a hack, a sellout, and countless other disparaging names—par for the course, especially as a woman navigating a male-dominated industry. Through it all, one project has always eluded her grasp. Since she stumbled upon a tattered copy of The Legendary Lynx #1 as a child, Annie has dreamed of bringing the long-forgotten character to life. Obscure and out of print, The Legendary Lynx is known only to die-hard fans, but it remains Annie’s ultimate creative ambition.
The rights to The Legendary Lynx have been shrouded in mystery for decades, but now they appear to be within Annie's reach. She’s wary of the offer's source—Bert Carlyle, heir to Triumph Comics, whose late father long claimed ownership of the character. Her unease deepens when she receives cryptic messages warning her not to trust anyone. To complicate matters further, Carlyle insists on partnering her with a disgraced filmmaker in a risky bid for publicity. Faced with mounting suspicions and her lifelong dream hanging in the balance, Annie must decide how far she will go to make the Lynx her own.
In Alter Ego, Alex Segura delivers a thrilling novel that taps into comic book culture while offering a taut, contemporary suspense story. Annie's quest to balance a career shaped by commercial success and creative dreams immediately drew me in. The novel expertly explores the tension between profit and passion, heightening the stakes as Annie navigates a world where those lines can easily blur. Although this is a sequel to Segura's 2022 novel Secret Identity, I had no trouble diving into the story and quickly became engrossed in the action. Pages from The Legendary Lynx comic are interwoven throughout the story, adding a unique depth and connection to the world Segura builds. Alter Ego is a fast-paced, captivating thriller that is a pure joy to read.
September 29, 2024
I may have committed a reader sin, but I decided NOT to refresh my memory on the first book before reading this one. I wanted to see how well it worked on its own, knowing I was risking disappointment. I'm happy to say I didn't have any issues, and the book did a good job of reminding me of the things I needed to know without slowing down the plot. There were three or four chapters that jumped back in time a few years, which wasn't enough to be annoying but I also felt weren't entirely necessary. Not really sure why they were needed.
Overall a good read about how modern-day comics run, and a great companion to the first novel.
Overall a good read about how modern-day comics run, and a great companion to the first novel.
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June 25, 2024Thanks to Flatiron Books for the arc!
An important note - this is actually a sequel to Segura's previous novel "Secret Identity" (something that I did not see in the Goodreads or NetGalley descriptions. As a new reader, it felt difficult to get into and even confusing in some sections. I really do like the premise for this and wanted to love it. Going to revisit the star rating after I get a chance to read the previous book and see if that answers some of my questions/issues with this one!
An important note - this is actually a sequel to Segura's previous novel "Secret Identity" (something that I did not see in the Goodreads or NetGalley descriptions. As a new reader, it felt difficult to get into and even confusing in some sections. I really do like the premise for this and wanted to love it. Going to revisit the star rating after I get a chance to read the previous book and see if that answers some of my questions/issues with this one!
July 22, 2024
I was given an ARC of this novel by Flatiron Books and NetGalley. Though you don’t have to read the first book, Secret Identity, to understand this book, you should, as it is also very good. I thoroughly enjoyed this well-written and gripping mystery set in the world of comics. The flashbacks and tales told in different timelines were woven together to make for an enjoyable story. The characters were richly written, and the book was fun from start to finish. I couldn’t put it down!!
February 4, 2025
Great sequel to Segura’s Secret Identity novel!
It took me a long time to get to this book as life & other books kept intervening.
It’s a bit of slow buildup in the first quarter to third of the book but the latter bit is a rollercoaster that’s well worth the price of admission!
It’s a great bibliomystery and especially if you’re a comics fan as well!
It took me a long time to get to this book as life & other books kept intervening.
It’s a bit of slow buildup in the first quarter to third of the book but the latter bit is a rollercoaster that’s well worth the price of admission!
It’s a great bibliomystery and especially if you’re a comics fan as well!
November 22, 2024
Thanks to Goodreads and Flatiron for providing me with an ARC of this novel, soon to be published (release date is set for December 3, 2024).
I should start by saying that you don't need to read 'Secret Identity' in order to enjoy and/or understand the story in 'Alter Ego'. I didn't, and I was just perfectly fine.
I guess it might help, to give some characters more depth (specially Carmen Valdez, and all those Lynx's creators that are frequently mentioned, but never really present), same as it will enhance your enjoyment of this novel if you are at least slightly familiar with the comic books world. But, once again, I don't think you really need to know much, if anything, about any of those things, to have a good time reading this.
Ultimately this is a book about "generational trauma, parenthood, and comics"; "about grappling with the obsessions of your past while struggling with the adult responsibilities of your present, like death, parenthood, and getting older". And yes, I'm quoting the author himself here. But, you know, that's a pretty good description of what you will find in these pages.
And, as such, this is quite a noir version of that story, fun and fast-paced, but also intimate and grounded. I'd just have liked it maybe a little bit better, if some aspects of that were more than a tease (we needed more Danny, though I understand why the character is treated the way he is), or, on the contrary, a little bit less rushed (like maybe have some villains that they were less paper mache presences).
But, all in all, this is quite the engrossing read, and a quick one at that. So give it a try, maybe.
3.5 stars
I should start by saying that you don't need to read 'Secret Identity' in order to enjoy and/or understand the story in 'Alter Ego'. I didn't, and I was just perfectly fine.
I guess it might help, to give some characters more depth (specially Carmen Valdez, and all those Lynx's creators that are frequently mentioned, but never really present), same as it will enhance your enjoyment of this novel if you are at least slightly familiar with the comic books world. But, once again, I don't think you really need to know much, if anything, about any of those things, to have a good time reading this.
Ultimately this is a book about "generational trauma, parenthood, and comics"; "about grappling with the obsessions of your past while struggling with the adult responsibilities of your present, like death, parenthood, and getting older". And yes, I'm quoting the author himself here. But, you know, that's a pretty good description of what you will find in these pages.
And, as such, this is quite a noir version of that story, fun and fast-paced, but also intimate and grounded. I'd just have liked it maybe a little bit better, if some aspects of that were more than a tease (we needed more Danny, though I understand why the character is treated the way he is), or, on the contrary, a little bit less rushed (like maybe have some villains that they were less paper mache presences).
But, all in all, this is quite the engrossing read, and a quick one at that. So give it a try, maybe.
3.5 stars
November 27, 2024
Alter Ego by Alex Segura, I read the Kindle version and listen to the audio narrated by Frankie Corzo, and I do think I preferred the audiobook although I was not a big fan of the attitude Miss Frankie was trying to portray. I know a lot of reviewers didn’t like this book in despite the confusing time distortion a really like the story it was trying to tell. I also found the story somewhat believable because since the 1940s and 50s mobsters have been trying to get in to Hollywood, but for a niche comic, IDK that part wasn’t so believable. I also want to mention instead of a daughter. She could’ve been replaced by a pet dog for all the importance. She meant to the story. She was almost a non-character. Now having said all that for those who like being entertained and especially those who read the first book I think, we’ll find this one pretty OK if you can keep up with the time jumps the contradictions I must admit I still enjoyed the story. I do believe if the book could be reworked with a more believable reason why an award-winning director became persona non grata then this would’ve been a five star read because the main character was an awesome character. In the comics she was trying to push sounded just as awesome. There were just certain things in the book that didn’t jell, but I would be lying if I said, I didn’t like it because I did. #NetGalley, #McMillanPublishing, #AlexSegura, #Alter ego,
August 21, 2025
Alter Ego is a thriller, so we’ve got the mystery, the suspense, the what-the-hell-is-going on.
What really made this book stand out to me was the setting. We get a peek behind the curtain at how creative minds work in the comic book industry and the challenges authors, especially women, face in that world.
It was so cool to read mentions of real and beloved comics, movies, and superheroes.
In such a short book, the author was able to also weave in romance, personal growth, self-affirmation, dream chasing, and even some heart-pounding action.
Bonus points? The book includes illustrations with excerpts from the comic at the heart of the story. This enhanced the reading experience so much!
I just couldn’t put this book down 🥰
What really made this book stand out to me was the setting. We get a peek behind the curtain at how creative minds work in the comic book industry and the challenges authors, especially women, face in that world.
It was so cool to read mentions of real and beloved comics, movies, and superheroes.
In such a short book, the author was able to also weave in romance, personal growth, self-affirmation, dream chasing, and even some heart-pounding action.
Bonus points? The book includes illustrations with excerpts from the comic at the heart of the story. This enhanced the reading experience so much!
I just couldn’t put this book down 🥰
December 11, 2024
4.5 rounded up. This was a lot of fun, the main character is very smart and constantly stands up for herself and makes good calls, which is so hard to find in a book. She is still embroiled in a mystery surrounding the rights to a comic character she wants to use, and there's plenty of business talk and negotiation here. The snippets of comic book scenes are great, and you can feel the passion she has for what she does.
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