A Rhetorical Analysis of Mindwise: Why We Misunderstand
What Others Think, Believe, Feel, and Want
For as long as time can tell the brain has been an enigma to man, and only up until relatively recent history have scientists been able to make the first steps towards fully understanding our own brain. Because of this universal fascination with how our minds work, and with a title such as Mindwise: Why We Misunderstand What Others Think, Believe, Feel, and Want, I was genuinely inclined to pick up this book and read it, which says a lot because it takes a great deal for me to become interested in a book. What I ended up finding was not necessarily a step by step guide to reading minds, which I was hoping for, but instead found something different. I found a wealth of knowledge that reaches not just an individual's brain, but also how individuals interact and use their brains. What's more is that I noticed some things that can be improved by the author, Nicholas Epley, who is a professor of Behavioral Sciences at the University of Chicago, like how he presents his ideas and findings on psychology. However, I also found moments of genuine enjoyment from the book because of specific strategies the author uses to get his readers involved.
As for myself, before reading this book, I had no real legitimate knowledge on how the brain functions, or moreso how our minds work. I only had a general understanding of how our brains work, with things like knowing that the brain is divided into specific parts, and each part contributes differently. This was the only knowledge I had that was to be my guiding lantern through the dark confusing journey I would embark upon, which was to be guided by the author. Overall I knew that progress had already been made in understanding the brain, and that much more research can and is still being conducted to find out more, and I was curious to see what I could learn from this book.
To summarize this book into one concise sentence so that someone who has no idea about Mindwise, one would say that this book is essentially a some two hundred page crash course in psychology. A lot, and I mean a lot, can be learned by reading this book, for better or worse, but more on that later. The author has a somewhat unique way of making each chapter stand on their own while also connecting to the overall themes of the book. The structure of each chapter stands out as a point of interest. Many chapters follow a similar format of introducing the subjects of each chapter, whether that be how the human brain dehumanizes other people’s perspectives and ideas, or how the human brain anthropomorphizes things that do not think into a being that does, etc. . These chapters begin with a short recount of a real-life event so that the reader can understand where the author is coming from, and so the reader can better grasp the knowledge he or she is about to gain. Admittedly, the topics in this book are difficult to understand if the reader has no background knowledge on the human brain, which, also admittedly, many people do not. Had these short accounts been omitted from the text completely, each chapter would definitely be much more boring. For instance, had chapter seven not started with the story of “Walter Vance” having a “heart attack at the worst possible time” (Epley 141), the entire chapter would have been much more difficult to understand, and because of this, the chapter itself would have been much more uninteresting, because the reader would have nothing to connect the information they were learning to, even if it was the scenario of a man dying in the isle of a Target on Black Friday. If one is writing about such a topic as the human brain, with all its complexities included, the biggest challenges is crafting the book in such a way where it is understandable and enjoyable to those who read it, and it is something that the author struggles with.
As previously mentioned, the biggest challenges for a book of this caliber is making the content interesting. The contents of this book are objectively interesting and enjoyable, it is just hidden behind the barrier of not understanding what the author is talking about sometimes. Bringing up the structure of each chapter mentioned earlier, what follows the short story at the beginning chapter is usually a big dump of information with some visuals sprinkled in to keep the reader’s attention. I found myself frequently unable to keep up with what the author was trying to say, or my attention was lost, and the two paragraphs I had just read were not remembered, which forced me to reread, which made everything worse. This problem might stem from how the author usually delivers his data and explanations.
For the most part, the author delivers his data through experiments conducted by college level psychological experiments, in which the author takes this data, makes a graph, and then explains the experiment, the data, and the subsequent graph. Being a college level professor in this field, the author makes use of his own students to conduct and analyze these experiments, as seen when he captions one of his graphs with, “I asked my MBA students whether they considered…” (Epley 102). This use of ethos further establishes the credibility of what the author is presenting. This style allows for more information to be delivered, at the cost of the “fun factor” of the book. The entertainment factor ends up suffering the most, because of the routine that the book falls in. Furthermore, when the author is in one of these information “dumps”, his diction can become very scientific, informative, and bland. Take this sentence for an example, “If the only thing necessary for understanding the minds of others was attending to the same things, then others would be open books” (Epley 99). The author’s diction becomes very straightforward, and at times can become monotonous, as it is missing that “pizazz” that truly great books are known for, and at some times these explanations can transform into what feels like a college lecture. But, there is still hope.
So far I have made this book sound like it is nothing short of a plain rice cake. A bland dump of information that is only enjoyable to psychology experts. I apologize for depicting the book this way, I only did that to highlight what needs to improve. I admit, there are areas that are enjoyable, and at the heart of these areas lies a common theme: Reader Involvement. There are moments in the book where the book stops feeling like a college level lecture and more like a one on one conversation with a psychology expert, which is way more entertaining than the previous. At one point in the book, the author prints the following sentence in apart from the rest of the book: “Finished Files Are The Result Of Years Of Scientific Study Combined With The Experience Of Years” (Epley 103), and then proceeds to ask the reader to count how many times the letter F shows up in this sentence. By adding in this little, almost insignificant, game with the reader, the author is able to connect to the reader, and pique their interest. Personally, I would have loved to see this little addition more often in the book, because moments like these captivated my attention and made me invested into the book. The book, and ultimately any book, becomes more enjoyable when the reader is involved with what the book is saying, and it makes the ideas presented within the book to be much more tangible and meaningful to the reader, and it helps extend the ideas beyond just words on a page. As a reader, when I saw myself miss some F’s in the above sentence when asked to count them, it acted as a realization that what the author was presenting actually mattered to me. This, in turn, stops someone from reading information from the book, and then disregarding it after they have finished the book, and makes what you read in this book last in your memory. When remembering what this book taught me, my brain can easily remember the time the author showed me that I can not count letters in a sentence. (There are six F’s by the way)
Overall, I feel that the author did a tremendous job given what task he had in front of him. I can only imagine the difficulty of explaining one of the most advanced topics on the planet in a concise book under two hundred pages, especially to an audience of the typical consumer, who has no knowledge on the human brain to begin with. The author was able to convey a great deal about how our minds work in a way that, although could be rough to read at times, was never confusing because of how it was presented, rather than what is being presented. What I mean by this is that whenever I was confused about what the author was saying, it was not because he could not explain things properly, it is just because the concepts themselves were difficult to understand, which ultimately is out of his control. I recommend this book to anybody who has a general interest in psychology, and who wants to receive a general baseline understanding of the topic, as this book is very informative on the topics it covers.