The Art of Persuasion

by Juliet Erickson

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

Genres: Psychology, Nonfiction, Self Help, Communication

260 pages, Kindle Edition

First published January 1, 2004

Reviews

[Karol Gajda · Rating 3 out of 5]

Ms. Erickson sent me a copy of this book a few years ago, but I didn't start reading it until last week. Sorry Juliet! (I actually don't know her, she just happened to read one of my blog posts about sales and public speaking and offered to send me a copy.)

I would give it a higher rating if not for two things:

1) The pseudo-science on page 47. (Look up dynamind.)
2) A lot of the contents were not new to me. If you've read a lot of sales and marketing books it might not be new to you either.

That said, I did enjoy it and would recommend it to someone who might just be getting started in sales.

[Steven · Rating 5 out of 5]

Think in the other person's mind, then persuasion is no longer a hard sell.

[Nic Brisbourne · Rating 4 out of 5]

A great little book. Juliet gives a quick and extremely well written tour of all the major areas of interpersonal skills and effectiveness. Chances are you know most of them to some degree already, but I suspect there is something new to learn here for nearly everyone. This book is also valuable as a reminder and checklist of communication tricks and tools we should be using on a more or less continuous basis. I will keep it to hand for reference.

[Nadia Leona Yunis · Rating 5 out of 5]

I brilliant book which i thoroughly enjoyed reading and i have learned a lot of practical tips and lessons to apply immediately.

I recommend this book to individuals for personal development as well as business owners and students so they can learn about communication skills, presentation skills and negotiation early on in life.

[Ion Bargan · Rating 3 out of 5]

An interesting book about communication and persuasion. I found very useful the chapters about the message structure, right questions and phone conversations. The author has a good professional experience and her advises a very powerful.

[David · Rating 2 out of 5]

There where only 2-3 things that I didn't already know. Basically it's stuff you come across sooner or later

[Martin Omedo · Rating 4 out of 5]

The art of persuasion is an interesting and insightful read. It provides useful guidance on how to:

1. Successfully plan, prepare and deliver your ideas effectively

2. Be ready to seize opportunities when they present themselves and remove the blocks that hold you back.

3. Master the most effective persuasion techniques for those make or break moments.

4. Keep your momentum going once you have realised your goals and keep achieving even more.

[Criquét Golden · Rating 3 out of 5]

If you read sales books before. There is no need for you to read this one. If you just heard about persuasion and you have a business idea which you need to pitch, go for this book! Otherwise will be a lost of time since most of the ideas you already know them if you studied sales and business before.

[Seth Combs · Rating 1 out of 5]

Too much fluff

Good title, but the material itself falls short. I wish the author would have focused more on concrete info in this book

[Jaakko Viitanen · Rating 3 out of 5]

well written good book

[Norbert Alin · Rating 3 out of 5]

Hey there, bookworms! Ready to dive into the magic of persuasion? 🌟 Dacă și tu dorești să explorezi puterea cuvintelor, emoția influenței și minunile persuasiunii e o carte utilă. Într-o lume în care comunicarea este cheia, înțelegerea subtilităților persuasiunii este mai vitală ca niciodată. O nouă călătorie prin meandrele retoricii, psihologiei și artei subtile de a-i convinge pe ceilalți.