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Стартап. Настольная книга основателя

4.10  ·  Rating details ·  9,971 ratings  ·  103 reviews
От производителя

Эту книгу должен прочитать каждый, кто хочет наслаждаться успехом, а не смотреть на молниеносную смерть своего стартапа.
Александр Остервальдер, автор бестселлера "Построение бизнес-моделей"

Каждый день в каждой стране рождаются сотни и тысячи новых бизнесов. Только немногие доживают до точки безубыточности. Как оказаться в числе победителей, а не в ч
Hardcover, 616 pages
Published 2013 by Альпина (first published January 1st 2012)
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4.10  · 
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 ·  9,971 ratings  ·  103 reviews

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Dec 29, 2016 rated it it was amazing  ·  review of another edition
The Startup Owners Manual is a wonderful inspiring and informative book on how to start your entrepreneurial career. It doesn't cover the logistical or administrative tasks but it does focus on the most important aspect of how to achieve customer adoption and retention. In their terms how to discover customers and how to validate them. While every aspect of establishing a business is important, such as legal, finance, resources etc. if you don't have a path to customers you don't have a b
Bob MacNeal
This book is dry and formulaic, but it has one basic insight that's worth repeating: don't bother making anything until you discover & understand who's going to buy. I gave it 3-Stars because it's not an inspiring book. However, if you're considering bootstrapping a product or company, this is a slam-dunk, 5-Star must-read because it will save you years.

Many aspiring entrepreneurs fancy themselves as undiscovered geniuses, but the reality is that bootstrapping a product or company is much m
Jun 06, 2013 rated it really liked it  ·  review of another edition
The text I use for my class. Not perfect (e.g. doesn't emphasize competition, risks and category and concept economic viability enough) but still the best entrepreneurial guide I have found so far. If you don't feel like wading through the text book, try and stream a series of short ENTR lectures, also done by Blank.
Joshua Pitzalis
Dec 03, 2014 rated it really liked it  ·  review of another edition
This is the best business book I have read till date.

It effortlessly dismantles the bullshit idea of a good entrepreneur as a modern day Indiana Jones hacking their way through a jungle of self-doubt armed only with an iron clad will and a penchant for making the right decisions at the right time. This books recast my understanding of the ideal entrepreneur as a scientist, methodical and precise.

The book outlines exactly what to pay attention to through each of the four stages of turning an idea
Tadas Talaikis
OMC, boring as heaven, real life has no "step by step instructions". Like from Founders at Work: Stories of Startups' Early Days: "Second system may be years late and fixes none of the first system problems."
Dec 25, 2012 rated it it was amazing  ·  review of another edition
Blank, Steven Gary, and Bob Dorf (2012), The Startup Owner’s Manual: The Step-by-Step-Guide for Building a Great Company, K and S Ranch, Inc. K&S Publishing Division. This is a brilliant book about a new approach for entrepreneurs to build lasting companies. It includes a four-stage model Steve Blank made famous called customer development, which complements the traditional product development model. Customer Development is comprised of four processes: 1. Customer Discovery: Who will buy my ...more
Michal Bol
Jul 14, 2019 rated it really liked it  ·  review of another edition
Treat this as a reference book or a guide.
Otherwise it may seem boring
Feb 12, 2014 rated it really liked it  ·  review of another edition
Shelves: business
Great companion to The Lean Startup and Business Model Generation. I found it to be more useful in B2B application than in B2C. The edition of the book I have, First Ed/5th printing, has both B2B and B2C content and the way to two are presented in succession within a single chapter does not make for the best read. But the author states early in the book that it is not meant to be read straight through, rather used as a reference - thus the name.

In any event, it's a great book on the subject - pr
Barry Graubart
Simply THE best book on product strategy and market entry for startups.

I follow the customer development method closely in bringing new products to market.

My only criticism is that the book could have used a good editor. Steve writes more like a blogger than a book author and he frequently repeats concepts. But, that's a minor annoyance considering the value this book provides.

If you're a product manager or a leader of an early stage company, buy copies for your whole team and use it.
This review has been hidden because it contains spoilers. To view it, click here.
Nate Desmond
Jan 22, 2014 rated it it was amazing  ·  review of another edition
This book provides an amazing level of detail on running a successful startup. Perhaps more important than the 400+ pages of reading though, the checklists in the back can be pulled out as needed for specific startup tasks.
Oct 06, 2014 rated it it was amazing  ·  review of another edition
Great reference guide for startup owners.
Jan 28, 2014 rated it really liked it  ·  review of another edition
Essential reading for startups. Gotta thank my friend Tiang Cheng for recommending it to me. Wish I read it a long time ago ;-)
Jul 15, 2014 rated it it was amazing  ·  review of another edition
It is an amazing book! I am about to see how it works in practice.
May 20, 2018 rated it did not like it  ·  review of another edition
This was a waste of time. Lean startup is a mindset, this approach is just to create a fad creator for the authors to generate more interest in the courses they offer. The premise that somehow within a few days you will have a great business model is an insult to every startup out there who have spent countless hours getting things right. A real business takes time to think through and most pivots happen organically not within a few days.
Nov 12, 2018 rated it it was amazing  ·  review of another edition
Shelves: startup
The bible for startups in addition to "Lean Startup". Steve Blank makes a lot of very good points about startup growth and culture, i.e. what makes startups succeed and what makes others fail. He also goes into significant depth on what you and your business can do to minimise the risk of failure. Great read. 5 stars.
Bruno Rio
Starting a business is no joke. To build a team, a business model and processes that will survive you and any economic tide is hard.

This book has a lot of good insights but it is too dry and procedural. It is never a one fits all formula. Also the book aesthetics tired me because of its excess of diagrams.

Could be resumed into a half and then it eould be much more useful...
Outdoors Nerd
Mar 20, 2019 rated it it was amazing  ·  review of another edition
There are so many books on Lean Startup methodology, that have expanded and adapted Mr Blank's ideas, but it was great to get back to the original. This sets out clear, concise principles that will help you cut through the cloud of modern derivatives.
Matt Watkinson
When I was a kid I liked to jump in puddles. It always seemed like a good idea at the time, but I seldom found myself better off for it. In occasionally jumping into the startup owner's manual, I have found my adult equivalent.
Lê Long
Dec 19, 2018 rated it it was amazing  ·  review of another edition
Not sure if this book is kept up with current startup trend (as of 2018), but it really give me a clearer way of thinking, planning for my startup right now. It is an essential for founders, especially 1st time starting a new business.
Angel Arturo
Apr 04, 2018 rated it really liked it  ·  review of another edition
Enjoyed it and the checklists were useful but I think a lot of the content is repetitive. I suggest reading The Lean Startup for the principles given and then just skimming the checklists and ideas according to your product.
Jan 20, 2018 rated it it was amazing  ·  review of another edition
It's like Twilight of the Idols for business approaches.
A revolutionary yet practical method for violently growing a business.
Ricardo Cabral
Too much focus on customer/market discovery and validation, so it misses many steps on how to build a great company.
Jun 14, 2018 rated it it was ok  ·  review of another edition
This book needs to be edited again. There are numerous typos and errors throughout the text.
Bahriddin Amirshoev
lets start
Llewellyn Lovell
Required material

If you are running or creating a company this book really is your manual. Critical advice for the successful entrepreneur
Jurgen Appelo
Jun 14, 2018 rated it really liked it  ·  review of another edition
Shelves: _startups
Required reading for startup founders.
Jul 10, 2019 rated it it was amazing  ·  review of another edition
This is an absolute must-read for anyone wanting to start their own company.
Danny Shemesh
Sep 29, 2016 rated it it was amazing  ·  review of another edition
The startups owner's manual is a fantastic, must-read book for all wantrepreneurs out there.
Applying the techniques shown in this book will help you develop an extremely beneficial mindset, and work on your next product in an almost-scientific fashion.

I can summarize the book to the following points:

* Prepare a set of assumptions that surround your idea - mark the riskiest ones
* Try disproving your assumptions first using market validation - ask people, understand your market
* After you're feeli
Mar 01, 2017 rated it it was amazing  ·  review of another edition
Just like Lean Startup, just for the fact that anybody having read it will have a big edge over anyboady that hasnt, you need this book if youre building a start-up, specially if its a digital product. ...more
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Put to a vote, I might have been chosen “least likely to succeed” in my New York City high school class. My path has taken me from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.
After 21 years in 8 high technology companies, I retired in 1999. I sta
“Rule No. 5: No Business Plan Survives First Contact with Customers So Use a Business Model Canvas” 5 likes
“Rule No. 1: There Are No Facts Inside Your Building, So Get Outside.” 3 likes
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