The audience for this book is, I suspect, rather narrow--but for every member of that audience, YOU ONLY ROCK ONCE: MY LIFE IN MUSIC by Jerry Blavat will be a thrill a minute, much like the Geator himself. I can't imagine anyone who is not a Philadelphian of a certain age enjoying the autobiography, but even though I am not really a Blavat contemporary, I thoroughly enjoyed a trip down his "Memories" lane.
Blavat, known as the Geator with the Heator, the Boss with the Hot Sauce, was on the original American Bandstand, the one hosted by Bob Horn. The teenaged Blavat was a dancer and he also was influential in picking the hits--he had an ear for music. When Horn was unceremoniously dumped by the station so they could put the younger Dick Clark in his place, Blavat organized a protest. (So you know the kind of charming schmoozer Blavat is, Dick Clark wrote a complimentary blurb for the book.)
A wheeler-dealer with boundless energy, Blavat graduated from Bob Horn to other mentors, businessmen in the entertainment field who gave him experience
and valuable advice, which led to his having his first radio show at the age of 21. And when I say "his"--I mean "his"--he owned the show, was responsible for the advertising and costs, and had a remote to offset costs further. Over the years, he made many close friends, many of whom were show business legends (Don Rickles, Frank Sinatra, Sammy Davis, Jr.) and one man who was like family to him: Angelo Bruno, a Philadelphia mob boss. The last relationship drenched the Geator in a lot of hot sauce over the years, as he was investigated heavily because of his relationship with the Brunos.
In many ways, Blavat's Philadelphia was a different one than my own, but reading about Nick's Roast Beef at 20th and Jackson, the late, lamented Harvey House, and the Mike Douglas Show--along with the Geator's passion for music--made the book riveting reading for me. Deathless prose it is not, nor would it interest non-Philadelphians who don't have a lot of Geator-esque Memories. (Memories in Margate has been Blavat's NJ club for many years.) However, if--like me--you loved the movie The In Crowd and saw it repeatedly, which shows a character who is CLEARLY based on the Geator, or simply grew up in the Delaware Valley during the 50's through the 70's, you will likely enjoy this famous and infamous name-studded story.
The book is fast-paced (I would expect nothing less from a man famous for his patter) and personal. You get a sense of who he is: old school, with an amazing work ethic and a desire to be a true sport, thoughtful and generous. He tells some romantic tales that I hope are with people who are now deceased, because otherwise he should have been more discreet. He is open about his sexual exploits, respectful of his wife Pattie, from whom he has been separated for many years, and generally has nice things to say about most people. There are too many business details that will make most readers' eyes glaze over, but I did enjoy the details about his legal run-ins.
I hope I run into Jerry Blavat one day, to tell him how much I love his book, because I genuinely do.