A lot of travel books are just about the journey, the better ones have a sense of inner journey too. This book has so much more.
If I'm being brutally honest, I'd say it begins as a bit of a cliche. The author starts off on an adventurous, albeit (compared to what he does later) not overly exciting trip to Borneo where he becomes the first tourist to visit a village in the middle of the jungle. Among other things, he goes hunting, he "meets the locals" and learns, as he puts it, "all of life's lessons in one go". So far, so standard. But what sets his story apart is that he then realizes how silly it is to spend a week in a forest and come back enlightened, and so he seems to make it his life's mission to change that from then on.
What follows is a hugely entertaining story that draws together the many different strands of globalization into one the best description of the modern traveler I've ever read. It's philosophical in a hilarious way, political without being preachy, and incredibly insightful. On top of that, it also presents a powerful critique of the modern lifestyle.
What Garland's The Beach did for fiction travel, this does for non-fiction. It's an absolute must read.