Marketing Management: A South Asian Perspective

by Philip Kotler

The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.

Genres: Management, Nonfiction, M M Romance, Business

647 pages, Paperback

First published January 1, 2009

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Sumesh Nair]

I think the most interesting lines in this book are printed on the dedication page which says, “To my father, who instilled curiosity and pursuit of logic in me, and to my mother, who proved love is beyond all logic”

[Sanjay Patel]

it is good one

[Max · Rating 5 out of 5]

Must read!!

[Abhishek]

good book

[Kawsar Ahamed]

baja boi

[Deepak]

good

[Subrata]

https://www.goodreads.com/book/show/1...

[Ahad Md. Aziz Tonmoy]

good

[Akshay Joshi · Rating 5 out of 5]

Marketing Concept by Philips Kotler

[Ashish Iyer · Rating 1 out of 5]

didnt like it.

[Akanksha Gaur]

bb

[Priyanka Chauhan · Rating 4 out of 5]

very helpful..

[Sunny · Rating 5 out of 5]

simply a noble of MARKETING mgt.. grt

[ηεεν καχγαρ]

Its Amazing