The full true story of the Lululemon murder and what really happened to Jayna Murray and Brittany Norwood--photos included.
It was a crime that shocked the country. On March 12, 2011, two young saleswomen were found brutally attacked inside a Lululemon Athletica retail store in Bethesda, Maryland, one of the nation’s wealthiest suburbs.
Thirty-year-old Jayna Murray was dead—slashed, stabbed, and struck more than three hundred times. Investigators found blood spattered on walls, and size fourteen men’s shoe prints leading away from her body.
Twenty-eight-year-old Brittany Norwood was found alive, tied up on the bathroom floor. She had lacerations, a bloody face, and ripped clothing. She told investigators that two masked men had slipped into the Bethesda Lululemon store just after closing, presumably planning to rob it. She spoke of the night of terror she and her coworker had experienced. Investigators were sympathetic…but as the case went on, Brittany’s story began to unravel. Why rob a business that dealt mostly in credit cards? Why was Jayna murdered but Brittany left alive? Could the petite, polite Brittany have been involved? Most chilling of all: could she have been the killer?
Washington Post staff writer Dan Morse set off to be an engineer. But the tough classes at Vanderbilt, specifically Differential Equations, convinced him to try something else. Like sports-writing, for the college newspaper. It proved a better fit, and soon enough, Morse tried out for the football team so he could write a year’s worth of columns chronicling his exploits as skinny but slow wide receiver. After graduation, Morse combined his engineering degree with his interest in writing and, as if it had been planned all along, took a position at Civil Engineering magazine in New York. Who can forget his prescient 1989 piece on upcoming waste-water treatment disposal regulations: “Sludge in the Nineties.”
Wanting to know how other things worked – crime, politics, business – and knowing how much he needed to learn about the basics of journalism, Morse sought a reporting position at more than 50 newspapers. Exactly one of them offered him a job, The Alabama Journal, an afternoon daily in Montgomery, Ala., where Morse settled in as a cops reporter. He moved on to that city’s morning paper, The Advertiser, covering state politics and becoming a Pulitzer Prize finalist for a series of stories on the Southern Poverty Law Center. From there, he moved to The Baltimore Sun, The Wall Street Journal, and, in 2005, The Washington Post. (Some of his favorite stories, and the most interesting people he has met, can be found on a story archive site. All of his current stories can be found on this Washington Post page.)
On a Saturday morning, March 12, 2011, Morse learned that a possible murder victim had been found inside a high-end yoga store in downtown, Bethesda. He drove to the store, covered the story for the Post for the next year, and, in 2012, signed a contract with Berkley Books to write an account of the case. The more he learned, the more the story expanded from one about a gruesome crime one about the absorbing and suddenly intertwined lives of a remarkable cast of characters. The Yoga Store Murder, set to be released on Nov. 5, 2013, is his first book.
Morse grew up with four siblings in Urbana, Ill., where his parents still live. He is married to Dana Hedgpeth, a fellow Post reporter. They have a young daughter named C.C.
Dan Morse has done a fabulous job describing the horrific death of Jayna Murray, a Lululemon employee who died after closing the Bethesda, Maryland store one evening.
Brittany Norwood, another Lululemon employee, was also closing the store that night and was found in the store’s bathroom with lacerations and a bloody face.
Morse details the police investigation and the trial in captivating detail and prose.
I'm always nervous about reading a true crime story but this one was fantastic. The structure of the story is perfect! It had me wanting to keep reading. What a crazy crazy story.
Just finished it and I am sad that it is over. I do not know how the author did it but he managed to pull me in and I think I have not yet managed to escape. What a story!
Wow. Very good. I needed this. Have read too many bad or mediocre true crime books this last year. Perhaps it was so good because I did not know this case but I also have to credit the author for telling the story as it evolved and not telling me everything that would happen on page 5 already as some authors like to do. So because of this way the author told the story,it slowly began to evolve and made it even more compelling. I also liked the way he described the tactics the police used. I do not want to spoil it so I will just tell you buy this book! (and I do not tell you that often if at all)
This past weekend when I was at a Lululemon store with my daughter, she randomly mentioned a "Lululemon murder" but couldn't remember any details.
That evening, I went down a rabbit hole of searching and watched a short documentary about a 2011 murder that occurred at a Lululemon in Bethesda, Maryland, a wealthy, well-educated town.
Something about this true story pulled me in: maybe because I'm into fitness and love Lululemon clothing, maybe because both victim and killer were young, ambitious women, maybe because I'm a parent ... IDK. I felt compelled to learn more.
This book was published in 2014, three years after the murder, but it feels relevant and current. I started reading on a weekday night and could not put this story down.
The author is a journalist who clearly did his research. The book is well paced and as fascinating as it is gruesome.
If you Google this crime, you'll see a lot of quips about "murdered over a pair of yoga pants," but there's so much more to it than that. The killer was (is) clearly a psychopath who had everyone, including her loving family, fooled.
Morse introduces every "character" carefully, perhaps dwelling too much on the backstories of everyone involved in the prosecution and defense. This is clearly an attempt to humanize the key players, and it works.
The descriptions of how Jayna Murray was bludgeoned to death by her Lululemon colleague, Brittany Norwood, are not for the faint of heart.
If you're interested in true crime, I highly recommend this book (despite the terrible cover).
Wow! A true shocking murder exposed in this amazing, easy reading & full of suspense book.
I like the sensitive way that the author reveals true facts about this horrific crime, but I don’t like that this murder really happened.
The book gives us details of what evidence the investigators found in the Lululemon Athletica yoga store and what happened next days after the deceased Jayna Murray was found with more than three hundred wounds on her body. There is also information about the second person found alive in the store, the interviews that took place and what happened at the courtroom trials.
I appreciate that the author let us know a bit story of the victim’s life and the killer’s life before the tragedy and also gave us information about their families.
There are many quotes I’ve like in this book. Here are some of them: “Evidence doesn’t lie. People do.” “Life is too short to miss opportunities.” “If you’re afraid to do something, go do it.” “With guidance, she’ll set the world on fire; without guidance, she’ll destroy herself.” “Always moving forward. And the only way to do that was through self-awareness and self improvement.” “Friends are more important than money.” “Jealousy works the opposite way you want it to.” “Believe half of what you see and none of what you hear.”
I found this book to be very interesting and hard to put down after I started reading it. The writing is excellent and his research into this case was excellent. Once you start reading it, it will be hard to put down. The characters, especially Jayna, will become important to the reader and you care about them. Also, the author was clear and easy to follow. Sometimes true crime books are hard to follow, but that is not the case here. I highly recommend this book.
This story is a non-fiction progression to a case that occurred in Maryland, just outside of D.C. in 2011.
This surpasses fiction. It's almost beyond belief. But it happened. Here are the personalities, here is the aspirations for work, here is the outcome.
If you are intrigued by the premise of the old book/movie Bad Seed or want to parse details for a fiction like Defending Jacob as improbable? This is real, no need to parse. And tells about all the people along the way; their perceptions before, during, after. The families, the cops, the employers, the employees and the neighborhood connotation for the full colored surround of this high end retail shop. And if you have ever worked retail, and closed up at 9 or 10 or 11pm? Who of us has not? Nary a one that I have know.
Well done, Dan Morse. I almost gave it 5 stars because of the long characters' nuance of inquiry to deciphering the true occurrence from the observation of the results. Every step in getting to the most detail that could be captured in a truly tragic set of compiled and timely consequence.
What is charm? What is lighthearted laughter and when is it fully recognized? Where does ultimate trust begin and end within the closest of family?
This is a better read that the fiction books who try to dwell in this territory of human reaction.
Less shocking than the reality of the crime, but who the heck pays that kind of money for skimpy tops and running shorts!
I'm a big fan of true crime books, especially the "Includes Photos!" variety. Sadly, so many are very poorly written. That is not the case with The Yoga Store Murder, despite the terrible title and the cover's graphic design. Morse's writing is clear and concise and the book is well paced. I only wish that there had been a clearer motive for the murder, but that's not Morse's fault, it's the fact that the killer never gave one. If I find this annoying in a paperback true crime book, I can only imagine the frustration and grief the murdered woman's family feels. One other thing I wish I knew: what happened to the store's inventory? The store was revamped and reopened eventually, but I can't help but wonder about the more quotidian aspects of a bloody murder in a store that sells so many expensive garments. I've often thought this about a gas station near me where a woman was shot and killed. How much of the inventory got blood on it? And who makes the decision about, say, what boxes of cigarettes to throw away or keep out for sale? Somebody write a book about this, please. I promise to read it.
You know who did it from the outset, and because it was in my local area and fairly recent (almost 3 years ago) I remembered a lot of the details and the background info on the perpetrator. Even so, it was a gripping read.
Great job of piecing together how the investigation worked, what made them suspicious of the killer's story, interrogating her with her brother and sister present, and so on. Subdued writing style, which was a good fit -- no need for histrionics given the underlying story.
Incredibly sad to remember how close it came to going differently -- store more or less knew the killer was stealing from them and was about to fire her with the one extra bit of proof victim obtained that night; they were short-staffed and would normally have had a third person there for closing up, who might have served as deterrent; the famous Apple store employees who heard screaming and did nothing might have intervened...........
Ok so I had never heard of this bizarre crime. I suppose it must have been a huge story in America because of what a strange crime it was. I gave the book a high rating, but the crime and investigation is so strange that I think a long documentary series or podcast series would be much more engaging and interesting. Somehow the book doesn’t, can’t really bring this crime properly to life compared to what a tv series could. It gives a lot of detail and description though and is good. Not sensationalist. I know a series might not give as much detail as the book does, just me feeling weird that this crime somehow suits that format.Although the planning of one of the killers is so unlikely that it is maybe me. She dated fancy people and didn’t live in poverty. It must have just been some sort of absolute greed or untreated cleptomania and an unfeeling disregard for life? And I do use the word killers because even after the book I sit and wonder is it absolutely certain it was just her? So unbelievable. Wonder how I never heard of this till now.Somehow the book also sort of changes characters a lot so that, for me, there was a bit of confusion to the exact police procedures and realization how they worked out how everything happened. If a series of podcasts or a very long documentary about this crime exists, it should be more interesting than this book. Oh yeah, the nice thing about this book is it has very short chapters. Now our song. I chose this song because, unfortunately I know only elections make a difference, but we are all in such solidarity with Good America against this disgraceful, corrupt regime and the homophobic and transphobic people who have destroyed USAID, the life of researchers, government workers, not to mention the disgraceful actions of the puppy killer and her thugs. This cult. The No Kings was inspiring and hopefully influences people. https://youtu.be/2Q7PULELvok?si=xfAOz...
The first 30% of this book was tedious. I had to force myself to read it and even then my attention wandered from the book the entire time. The last 2/3 of the book was far more interesting but I was still underwhelmed. In defense of this book, it was probably not the right read for the time. Given the craziness going on with the world and the COVID 19 pandemic, I probably should have been reading something that was incredibly comforting or light hearted or thrilling. This book was none of those things so I was constantly being pulled from the book to investigate things going on in the world. My diminished attention span probably prevented me from truly immersing myself in the book.
I received my copy of this book in a free giveaway through Goodreads.
The Yoga Store Murder- The Shocking True Account of the Lulumon Athletica Killing read like a well–developed rap-sheet.
I had a difficult time investing myself in this book; while it was well-written in the sense that in the elements of grammar, vocabulary, and syntax were accounted for, but I found the lack of character development disengaging. Possibly another reader with an greater interest in true-crime novels might give it a higher rating, but it was just too factual and dry for my tastes.
A physical copy of this book was provided by the publisher or author for purposes of review.
First Reads Giveaway Review: I had never heard of the Lululemon Athletica murder until I read this book. From the very first page I was captivated by the detectives' quest to find Jayna Murray's killers. This intrigue is directly related to Dan Morse's skill at telling this gruesome story. He gives readers a crystal clear picture of all angles of the crime- the crime scene investigation, the autopsy report, the witnesses who heard Jayna's screams, etc. His arsenal of information is so compelling that I finished this book in two days. My only criticism of the book is that Morse did not spend enough time on Jayna's life story. He did mention her career aspirations and what she was like as a child, but that was basically it. Most of the book was about Brittany Norwood. It would have been nice to have some balance in the information shared about the lives of these women. Overall, this was a fascinating read that I recommend to readers who are drawn to the macabre world of death, murder, and evil, but also want to see a bit of light, justice, and hope mixed in with all of the darkness.
I try and read a lot of books a year, ideally between 60-100 and, sadly, not many of them stay with me. Part of it is because I have a crappy memory, part of it is because a lot of them aren't that good.
I say all that because I don't think I'll ever forget this one. It was so skillfully written, and told the story so compassionately but objectively, that I grew more and more impressed as I read it. I can't imagine what it took to write, or how deep the author must have gone. But his work is the highest tribute there can be to the men, women and families involved with this case, and to all those similarly affected by homicides.
Like many in the DC area, I was fascinated by this crime as the case unraveled in 2011. The real fascination of this case is that human nature produces some psychopaths, some of whom are very good at hiding their true selves until they feel threatened enough to turn violent. I read everything with the perspective of a parent now (does that ever go away?) and finished the book considering the terrible grief and sorrow inflicted upon Jayna Murray's parents, and to a lesser extent Brittany's own.
A well-written account of a real event that occurred in a Maryland suburb of Washington, DC. There was additional interest for me because I happen to know almost everyone named in the book (including the homeless guy, Keith Lockett), except for the Apple store employees and customers, Jayna Murray, Brittany Woods and their families. The book does not answer the question "Why?" because Brittany Woods herself never explained why; it is not a reflection on the author's literary abilities.
4 // On audio, this was as riveting as any great true crime podcast. And in some aspects, this journalistic account is superior because unlike many podcast series, it offers the reader justice and resolution. The narrative is sequential and detailed from the time of the murder all the way through the investigation, arrest, trial, and sentencing. I found it incredibly satisfying.
Sometimes I stop listening to the Currently Reading Podcast because too often when I read the books they all gush over, it just doesn’t match the hype. My reading taste is different from all of theirs and I think I’m a lot pickier. But dang, Meredith especially can buildup a book so well that I find myself reading a true crime book about the 2011 horrendous murder of an employee in a lululemon store! Not my style of book, but it was well researched and written by a journalist. I think he could have cut down at least a fourth of it, all the back stories of random people.
This is an unbelievable true story and Dan Morse did an incredible job telling it! Once you start reading his account of what really happened at the Lululemon store it is very difficult to put this book down. Trust me!! My Book Club really enjoyed it as well. I felt so many emotions while reading it. The author's research provided many answers and gave me more insight as to what the families must have been experiencing. I highly recommend this book. I am looking forward to reading more books by Dan Morse.
I live in the DC-metro area and was familiar with the case through the media coverage at the time of the murder investigation and trial. Downloaded the book and was captivated at at page 1. It reads like a novel - but unfortunately this horrific murder really happened. Kudos to Dan Morse for an amazing read while showing sensitivity to both families. Can't wait for his next book...
How did I not hear of this 2011 murder in Bethesda? I have even been in the very Apple store next door. If you like true crime books, this is for you. It is suspenseful, even though it is clear early on who did it. While the author provides plenty of forensic analysis, his prose is easy to read, highlighting even more the absolute horror of the crime.
This was a short true story narrative of the murder of a yoga store associate in the actual store. It's a bit of true crime and mystery mixed together. As this isn't something that I would read with being steered toward it, I got this recommendation from the "Currently Reading" podcast.
It was short in length, horrifying in graphic details, entertaining in style and narration.
I grabbed this off a shelf as I was leaving the library one day because of the title. It is really well researched and well written. It reads like a novel even though it is a true crime book. I didn’t know the case. Chilling. Wild. And really interesting.
This is a very well written account by the report who originally covered this story of a horrible murder that took place in Bethesda, MD. Gripping and compelling.