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Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
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Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

4.13  ·  Rating details ·  4,132 Ratings  ·  120 Reviews
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now.

Hardcover, 216 pages
Published October 1st 2003 by Rockport Publishers
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Pouting Always
Boring and redundant, all this information is easily accessible online and most of it is so obvious and intuitive to begin with. It didn't even need to be a whole book most of the principals build on top of one another, easily could be reduced down to like five pages maybe.

Nov 12, 2014 rated it it was amazing
I feel Designing is a more an applied branch of Psychology then just being about aesthetic, and this book has convinced me all the more. The book by itself so wonderfully realizes all the concepts of designing and to design, in its own format, structure and presentation, that the book's presentation itself can serve as one of the example on a great design. Each design principles are elaborated so clearly, lucidly, concisely with the relevant examples, and then summarised, all of these in just on ...more
Ryan Price
Sep 29, 2010 rated it it was amazing  ·  review of another edition
Only the most useful book I have ever read. Lots of things you may have heard of, applied to modern examples from the world of design - not graphic design, not architecture, not web design or product design, but just plain old design.

The Rule of Thirds, the 80/20 Rule, the Golden Ratio, Okkham's Razor and so many more great articles, and the "links" at the bottom of every page really inspired me to want to include related information everywhere I present text.
Apr 19, 2012 rated it it was amazing
I learned *so* much from this book. It gave names to things I had "felt" before about design, taught me a bunch of new things, and reinforced the little I already knew about design.

Highly recommended.
May 04, 2012 rated it really liked it
I go back to this book again and again whenever I feel stalled out.

It's easy for design to get overwhelming- or maybe that's just me, but, in any event, this book is a fantastic resource to page through when you have what I think of as the opposite of designer's block. With so many innovations in programming, UX, design and information architecture coming out all of the time it's easy to lose a sense of how to make things just "feel right." This book is a great way to get back to the basics of
Diego Petrucci
Nov 22, 2012 rated it it was amazing
A classic. If you are interested in design, but not in any particular area, you should really read this book. Goes trough every major topic, explaining the basics of design and, ad the title says, its principles. Must-read.

(Come da titolo) spiega i principali concetti che stanno dietro alla teoria del design. Di lettura semplice ma efficace, consigliato a chiunque sia interessato di design (senza necessariamente avere in mente una disciplina specifica).
Jan 23, 2008 rated it it was amazing
Recommends it for: designers / makers
Recommended to Tedb0t by: Saw it in an art supply store
Shelves: design
This is a great resource for any kind of designer, especially of the interaction, interface or industrial sorts. It consists of 100 fundamental concepts common to all matters of design, such as the 80/20 rule, Hick's law, Ockham's razor, mapping, etc.. Nicely typeset and layed out, with simple, effective diagrams for pretty much every concept. Highly recommended for people who like to make things both look and work really, really well.
Adam Norwood
Dec 29, 2008 rated it liked it
Shelves: web-design, design
The alphabetic, single-page-per-topic presentation kept the content simple enough for a wide audience to understand, but it also felt like a hindrance (and perhaps the magic number of '100' was also a contrivance, but maybe that's just coincidence). Some of the entries felt like duplicates, using the same clip art as examples or the same phrasing between topics. Overall it felt like the book needed an editor to enforce better consistency -- after reading the various entries I could pick out the ...more
Jun 16, 2007 rated it really liked it
Recommends it for: anyone working in technology
Shelves: business-work
I think this could actually benefit anyone who works with or presents information, but it should make a solid impact for software designers. They should have this in every bathroom in every software company on the planet -- great for just perusing. Any page of this book contains at least one really good idea for improving something you work with. The layout and graphics are (as expected) stellar.
Jan 15, 2016 rated it really liked it
Shelves: design
Fantastic reference for all designers to keep on their desk. I especially like the question-based reference guide (located just after the table of contents) - this helps guide your study of the principles taught in the book.
Ben Haley
Sep 16, 2010 rated it really liked it
UPD is a short read and if you are doing creative work, it will inspire you.

UPD is a sort of design dictionary, devoting 2 pages to over 100 major design concepts covering a breadth of subjects including psychological traits like cognitive dissonance, design techniques like prototyping, and user interface principals like the signal-to-noise ratio.

Each definition includes a description of the principle, guidelines on how it is applied, and picture based examples of the principle in action. I foun
Jul 20, 2010 rated it really liked it
Shelves: library, to-get
Universal Principles of Design reminds me of a book I had when I was younger that had different letters of the alphabet and big, glossy pictures of things starting with that letter.

As with the alphabet book, I'm not sure how comprehensive or useful "Universal Principles" would be as a reference to everything you might expect to ever see, (it's not an encyclopedia or even a dictionary), but the pictures are cool, and the content's interesting.
Jul 04, 2009 rated it it was amazing
I love the density and efficiency of this book. On-page discussions of design ideas that are relevant to all aspects of design... graphic design, industrial design, systems, curriculum planning. It has cross-references to related topics within the book. I pick it up just to charge my brain sometimes
Mohammad Shaker
Nov 10, 2014 rated it really liked it
A less joyful review compared to 2 years ago. The book is a very good intro to the crossway between design, behaviour and psychology.

"cracking book! I can read 1000 more pages of this one. Absolute joy while reading it. Surely a reference book that I'll get back to again and again."
Jul 12, 2012 rated it it was amazing
Such a good book! One of the only textbooks to ever hold my attention so tightly that I almost missed my trainstop reading it. A great blend of useful tips and the psychology/design principles behind them. I will be keeping this on my shelf for a long time to come.
Feb 08, 2010 rated it it was amazing
An elegant, useful compendium of principles of design and thinking.
Jacob Mclaws
Oct 13, 2014 rated it it was amazing
Shelves: design
Finally finished this one. Packed full of good stuff. A great read for any designer.
May 07, 2017 rated it it was amazing
Topic: Usability Laws + Design Principles

Why Read It: Gives you ammo for design debates, rationalizes design decisions

When to Read it: When you doubt the usability of your product or a particular feature

Make no mistake that this is a reference book. Hop around the book and dip into the sections or laws that are relevant to you. And then feel more confident when you can rationalize your designs :)

I almost don’t want to share this book because it is the secret weapon of some of the best UX Designe
Praveen Sinha
Feb 08, 2018 rated it it was ok
It was a collection of principles from various subjects of economics, architecture , psychology. In essence design does include those principles. However, giving a list of tools in the hands of a person does not help in utilising them in a meaningful manner in the process of creating a solution. It is not much of a help in the era of always on internet connectivity.
Li Li
Aug 05, 2017 rated it it was amazing  ·  review of another edition
Shelves: self-development
Very useful book if you want to get an overview of design principles.

Quite some ideas you might be familiar with, but when summarizes into principle, they become simple and comprehensible.

A great introduction and index-like book for everyone who wants to understand what design principle is.
Niko Hyppönen
Dec 30, 2017 rated it liked it
Kohtalaisen hyvä kokoelmateos asioista, jotka kannattaa ottaa huomioon erilaisten palveluiden tai asioiden suunnittelussa. Mukana ehkä hieman liikaa ns. itsestäänselvyyksiä.
Jules C
Dec 24, 2017 rated it it was amazing
Must read for all designers.
Oct 25, 2017 rated it really liked it
Great information to be armed with. Writing is a bit clinical and could use an update or rewrite with a more conversational tone.
Aug 11, 2017 rated it it was amazing  ·  review of another edition
Genial visión del diseño (en todas sus ramas) bajo la óptica de la teoría y la ciencia.
Alex Lee
Jan 29, 2015 rated it really liked it
Shelves: design
While this book may seem like a motley alphabetical list (because it is) of design "principles" what this book is really about is about how people chunk information. Each of the monikers isolates a "principle" according to the metaphor that logically independent relationships are separate axioms of organization. The book isn't meant to be deep, or tell you why something is, it's simply meant to be an inspiration, a guide to help one organize how to approach a project. The key to this book is tha ...more
Apr 10, 2014 rated it really liked it
Shelves: nonfiction
While this wasn't really quite what I was expecting, it was definitely interesting.

This isn't a particularly good way to learn design, and it's not really meant to be read straight through. (Although I'll admit, I'm having a little trouble figuring out how it's intended to be used.) What it does is define and provide advice and examples on a number of design terms, in an attempt to universalize the language of design from across multiple disciplines.

So "Desire Lines" take examples from GUIs and
Betty Cheng
Sep 24, 2008 rated it it was amazing
Shelves: must-reads
This book has been described as a classic and justly so! Anyone who has to present information, in talks, as graphics, for publications, web design should read this book. I picked this book up from the library to see if it would serve as a reference for a talk on the principles of designing clear graphics. I devoured it on a Friday night and ended up rearranging my talk in order to illustrate some of the points drawn from the book.

The scope of the book spans much more than the presentation of i
Amber Case
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustr
Kim Greenhalgh
Apr 22, 2014 rated it it was amazing  ·  review of another edition
Universal Principles of Design is a knowledge base, in encyclopedic form, of all things related to design and function. It covers all sorts of principles we encounter on a daily basis but may not fully appreciate.

For example, desire lines. These are preferred paths, or shortcuts, we tend to take. Best illustrated in any park. If there is a paved surface you may notice tracks that branch from it creating a worn path across the grass. These are the desire lines; the preferred method of getting fr
Graham Herrli
I've been meaning to review this book for quite a while, because its about design, but I didn't really start reviewing books until after I had read it. The nice thing about reviewing after the span of a couple of years it that I now remember only the book's most salient aspects.

The book is a great resource for anyone (especially any visual learner) hoping to gain a sense of the field of design. Each pair of facing large pages presents a summary of an important design principle. The left-hand pa
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Universal Design Encyclopedia Wiki 1 16 Dec 11, 2012 06:04AM  
  • About Face 3: The Essentials of Interaction Design
  • Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules
  • Designing Interfaces: Patterns for Effective Interaction Design
  • 100 Things Every Designer Needs to Know about People
  • Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
  • Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
  • Web Form Design: Filling in the Blanks
  • Designing for the Digital Age: How to Create Human-Centered Products and Services
  • Sketching User Experiences:  Getting the Design Right and the Right Design
  • Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests
  • Designing Interactions [With CDROM]
  • A Project Guide to UX Design: For User Experience Designers in the Field or in the Making
  • The Elements of User Experience: User-Centered Design for the Web
  • Communicating Design: Developing Web Site Documentation for Design and Planning
  • Mental Models: Aligning Design Strategy with Human Behavior
  • Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics
  • Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung (German and English Edition)
  • Observing the User Experience: A Practitioner's Guide to User Research

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“The 80/20 rule asserts that approximately 80 percent of the effects generated by any large system are caused by 20 percent of the variables in that system.” 0 likes
“Simplicity is achieved when everyone can easily understand and use the design, regardless of experience, literacy, or concentration level.” 0 likes
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