Chapter 7 – From 1800 to 1850
p.156 – Napoleon’s expedition to Egypt had induced in his compatriots a new wave of Orientalism which made turbans fashionable, and these were worn in England as well. Otherwise the outline aimed at a “classical” effect, with the emphasis on vertical line; but the Oriental influences contributed to modify this ideal, and the classical style only lasted from about 1800 to 1803.
p.158 -Snug fitting was the very essence of dandyism, and George Brummell prided himself on the fact that his clothes did not show a single wrinkle and that his breeches fitted his legs like a natural skin.
p.160 – The dandy was shown not only by the cut of his clothes and the snugness of his breeches, but by the elaboration of his neckwear.
p.162 – The waist, which had been high for a quarter of a century, now resumed its normal position, and when this happens it inevitably becomes tighter and tighter. As a result, the corset once more became an essential element of female dress, even for small girls.
p.163 – The Romantic movement was by now in full swing, the novels of Walter Scott found innumerable readers and every young woman seems to have wanted to look like Amy Robsart or another of his heroines. There was even a vogue for dresses made of Scotch plaid.
p.172 – the 1840s was a decade of quite extraordinary innovation and upheaval. It saw the introduction of railways; it also witnessed a series of social upheavals culminating in 1848, the Year of Revolutions.
p.174 – Skirts were made to stand out by lining, and sometimes there was an additional woollen interlining added to the upper part of the skirt at the back. Many petticoats were worn, and what might be described as the tea-cozy effect was further emphasized by the use of a small bustle made of horsehair.
Chapter 8 – From 1850 to 1900
p.178 – When the crinoline was first invented, it must have seemed to women an instrument of liberation. No longer hampered by multiple layers of petticoat, they could, inside their steel cage, move their limbs freely.
p.179 – it seems to be one of the principles of fashion that once an exaggeration has been decided on it becomes ever more exaggerated. Thus, by the end of the decade, the crinoline-supported skirts were truly prodigious, until it was impossible for two women to enter the room together or sit on the same sofa, for the frills of one dress took up all available space.
p.180 – Mrs. Bloomer came to England in 1851 to try induce women to adopt her sensible and certainly not unfeminine costume. This consisted of a simplified version of the bodice and a fairly ample skirt which reached well below the knee. Underneath it, however, were to be seen baggy trousers reaching to the ankle, usually with a lace frill at the bottom. This very modest attempt to reform female dress provoked an almost unbelievable outburst of excitement and ridicule.
p.183 – Mrs. Bloomer had to wait for almost fifty years before the adoption of “bloomers” for cycling.
p.184 – The crinoline was a symbol of the supposed unapproachability of women. The expanded skirt seemed to say: “You cannot come near enough to me even to kiss my hand.” […] But it was also an instrument of seduction.
p.185 – There certainly seems to have been a symbolic relationship between the crinoline and the Second Empire, with its material prosperity, its extravagance, its expansionist tendencies – and its hypocrisy. And the Queen of the Crinoline was the Empress Eugénie herself.
Chapter 9 – From 1900 to 1939
p.220 – The period has been defined as “the last good time of the upper classes,” and even the colours of clothes reflected the sunny optimism of those that had money to spend. It was all pastel shades of pink, pale blue or mauve, or black with small sequins sewn all over it.
Another feature of this period is the importance of tailor-mades. A considerable number of young women of the middle classes were now beginning to earn their living as governesses, typists and shop assistants, and it would have been impossible for them to pursue their occupations in the elaborate garden-party dresses. Even rich women wore tailor-mades in the country or when traveling, and the English tailors, rightly reputed to be the best in the world, reaped a rich harvest.
p.224 – And then, in 1910, there was a fundamental change in female dress. There has been much argument as to what brought this about, but it was plain that the Russian Ballet had something to do with it, and so had Paul Poiret. […] There was a wave of Orientalism following the production of Schéhérazade, the costumes for which were designed by Leon Bakst.
p.274 – What the fashion people found so shocking about Coco Chanel was her introduction of “good working-class clothes” into polite society.
Chapter 10 – Rationed Fashion and Pluralistic Style
p.252 – In Britain, the rationing system was introduced in the summer of 1941, regulating the quantity of clothing which could be purchased. The following year, the British Board of Trade introduced the Utility Clothing Scheme, a system of controls on the amount of fabric and number of trimmings used in clothing.
p.254 – Because silk was needed to make parachutes, there was a ban on its use for hosiery and clothing. Nylon, introduced by Du Pont in America in 1939, was not yet widely available, so manufacturers offered stockings in rayon, cotton and wool. When these materials also became difficult to obtain, women took to wearing ankle socks in the summer months or, when all else failed, staining their legs and drawing a mock seam down the back of the calf. The stockings shortage helped to increase the popularity of trousers, which were enthusiastically adopted by many younger women working in factories and on the land.
A government campaign known as “Make-do and Mend” encouraged women accustomed to discarding worn or outmoded clothing to re-make and update it.
p.255 – Although restrictions in America affected many aspects of dress – the cut of men’s suits, width of women’s skirts, heights of heels, colour of shoe leather, etc. – they were not as stringent as those in effect in Britain. Moreover, they did not last so long: restrictions came to an end in the U.S. in 1946, but rationing dragged on in Britain until 1948.
By the end of the war, British and American designers had a much sharper international profile. In both countries, too, significant developments had been made in the area of ready-to-wear clothing. Mass-market manufacturers had improved their skills – often in the mass production of uniforms.
p.256 – During the war years, Balmain, Balenciaga and Dior were to emerge as the most eminent of Parisian designers.
The New Look was in fact not new at all, but simply an exaggeration of late 1930s and Occupation styles, yet it was the very antithesis of the clothing produced in both the UK and the U.S. during the war.
To much of the war-weary population, the New Look symbolized hopes for a more prosperous future. Others saw it as reckless waste at a time when fabric was still in short supply. Some women feared that its anachronistic, prewar shape – its out-and-out femininity – heralded a return by women to a less active role in society. But despite the mixed response, it was eventually to win general support and would dominate the design of women’s clothing until 1954.
Throughout the 1950s, women wanted to appear mature, elegant and sophisticated. High fashion remained formal, with etiquette demanding special clothes and accessories for every occasion.
p.258 – The bikini was introduced in France as early as 1946 and became popular there in the following decade, it was not commonly seen in the U.S. until the mid-sixties.
Hollywood film stars James Dean and Marlon Brando popularized jeans and the motorbike jacket and also transformed the T-shirt into a fashionable item of clothing.
p.261 – The 1960s can be split into two distinct periods. The first embraces the years 1960 to 1967 (“the swinging sixties”), when fashion focused almost entirely on youth. […] The boutique became the dominant retail fashion outlet, providing and enticing combination of small runs of up-to-the minute clothing, young, fashionably dressed assistants, loud pop music, and gimmicky interiors. The chief fashion story of the period was the miniskirt. Hemlines rose just above the knee in 1961 and had reached the upper thighs by 1966. Stockings and suspenders were replaced by brightly coloured tights, and underwear was reduced to brief, unstructured bras and pants.
It was a style best suited to a skinny, pre-pubescent physique – epitomized by the schoolgirl model Lesley Hornby, known as Twiggy. And despite the much-publicized sexual revolution, young women of this period often looked like children, in baby-doll dresses with puffed sleeves, schoolgirl pinafores and gymslips, knickerbockers and the ubiquitous miniskirt.
p.264 – Yves Saint Laurent, who had designed at Dior, started under his own name in 1962, and became an iconoclast of 1960s style, reflecting Left-Bank influences and contemporary art movements. Copies of his 1965 “Mondrian” dress, composed of bold blocks of colour, appeared in high street shops within days.
p.265 – Fashion was also becoming increasingly unisex, reflecting a gradual breaking down of long-established traditions of gender dressing. For the first time men and women shopped at the same boutique for jeans, trousers, jackets, sweaters and shirts. In Paris, in 1966 Yves Saint Laurent launched his famous “smoking” jacket for women, followed in 1967 by his knickerbocker suit, a year later by culottes and in 1969 by his trouser suit.
p.274 – Milan had been established as Italy’s fashion capital by the mid-1970s and Italian designers continued to be acknowledged for their specialist use of textiles. In 1982 Gianni Versace worked with a modernistic, pliant metallic mesh and in the same year Giorgio Armani created an international vogue for crumpled suit and dress fabrics, particularly linen.
p.282 – Designers were now often perceived a stylists, able to reinterpret classic ideas for a more and more diverse market, one controlled as much by marketing and advertising budgets as by creativity.