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176 pages, Paperback
First published April 1, 2004
Those of us who have creative lives full of variety and challenge, with visible goals at which we can aim our efforts - we are the lucky ones. We can live in the way humans evolved to live: planning, striving, achieving, taking risks.
It is also clear that happiness comes in many forms and can be found in different contexts. For some, the achievement of an ambition brings a powerful moment of sometimes overwhelming happiness. For others, who set their sights too high, the inability to reach their lofty goals can easily condemn them to a life of self-imposed failure and disappointment. For the luckier ones, who are more modest in their goals, there can, by contrast, be many minor moments of happiness that, together, can add up to a great deal during a single lifetime....The secret of increasing 'target happiness' lies in accepting that the human species is not suited to a life of trivial, repetitive behaviour that is lacking in serious challenges. Of course, we all have humdrum duties to perform day after day. but these must not be allowed to dominate our lives. We need to set aside part of our daily energy for more long-term pursuits. with a final. reachable goal. That goal must be realistic - not too high and not too low - and suited to our personal potential.
If our official work - our profession or employment - is varied and challenging. then we are the lucky ones who will need little more in the way of 'targets' to keep us happy. But if our daily work is a monotonous grind lacking in any kind of long-term achievement, or if we have been forced
to go into a cosy but boring retirement. then we need to invent a spare-time challenge of some kind that will give us a personal target that suits our particular talents. Only in this way can we hope to enjoy the thrill of consummating a symbolic chase. and satisfying our primeval programming as tribal hunters.
The major part of their lives was spent in activities that were insulting to the great brains that nestled inside their skulls: the greatest brains in the whole history of evolution. This
terrible set-back for such a large slice of humanity meant that happiness had to be found in hobbies and holidays, in the corners of their lives rather than in its centre.
It they cannot have fun, then being funless must somehow be converted into an attractive proposition. They start to deny themselves pleasures and to enjoy the act of denial as a form of spiritual superiority. Each new renouncement of a personal pleasure becomes accompanied by a pang of smugly chaste happiness. This process, once begun, can easily escalate to reach levels of self flagellation and self-restraint that reduce the life of the mental masochist to a stunted, bleak experience that is a travesty of human existence.
The primary motive of the prohibitors is not to take pleasure in hurting others, but rather to infect them with the same brand of masochistic happiness that they themselves have come to enjoy. They want to share their self-denial pleasures with everyone else.