Women's Magazines, 1940-1960: Gender Roles and the Popular Press

by Nancy A. Walker

During and following World War II, women's magazines served as advice manuals, fashion guides, marriage counselors, and catalogs. This thematically arranged collection of selections from Ladies' Home Journal , Woman's Home Companion , McCall's , Redbook , and others provides a resource for understanding how the popular press perceived and attempted to influence women's values, goals, and behavior in the postwar era.

Genres: History, Nonfiction, American History, Womens Studies

274 pages, Paperback

First published March 15, 1998

Reviews

[Sophie · Rating 3 out of 5]

A collection of articles from American women's magazines from the 40s to the 60s, with introductions to each section. A good insight into popular culture of the period. Some of the articles are suprisingly modern in tone. My only complaint is that they didn't include the pictures that accompanied many of the articles.

[Melodie · Rating 4 out of 5]

Fascinating!

[Abby Morris · Rating 4 out of 5]

bro women are crazy

[Julie · Rating 4 out of 5]

I read this for a genders in literature class, it was fascinating to see what kind of arcticles were published in magazines back then. I really enjoyed it.