What do you think?
Rate this book
The 100 Absolutely Unbreakable Laws of Business Success
Brian Tracy has traveled and worked in more than 30 countries, studying business, economics, philosophy, psychology, history, and entrepreneurship. The 100 Absolutely Unbreakable Laws of Business Success is based on those years of study and provides a wide-ranging view of the things that make some businesses -- and lives -- work, and others fail.The author provides a wealth of practical advice distilled into 100 easy-to-follow laws covering the major areas of work and business, such as leadership, money, economics, selling, negotiating, and time management. He includes numerous examples to show how each law functions in the real world and practical guidance on applying it to one's life and work.
336 pages, Paperback
First published January 1, 2000
132 people are currently reading
1056 people want to read
About the author
Brian Tracy
1,397 books5,170 followersBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 30 of 67 reviews
October 25, 2019
Again, a big "wow" for the great Brian Tracy. Where would we have been without him?
-------------------------------------------------
"Successful people... are more concerned with pleasing results. Unsuccessful people are more concerned with pleasing methods."
"Sacrifice in the short-term is the price you pay for security in the long-term."
"The more money you save and accumulate, the more money you attract into your life."
"The only thing easy about money is losing it."
"Money goes where it is loved and respected."
"Changing your financial life is very much like changing the direction of a great ocean liner. You can do it only one degree at a time. However, once the changes are put into place, they begin to speed up and gather momentum."
"Customers buy solutions, not a product or service....They buy the people who are selling the product or service."
"When you begin to perceive yourself as a professional problem-solver, rather than as a salesperson, your sales will increase immediately."
"The more pressing the problem or need, the less price-sensitive the customer and the easier the sale."
"The purpose of the selling process is to convince customers that they will be better off with the product than with the money necessary to buy the product... When you ask customers to buy from you and to give a part of their limited amount of money, you are asking them to forgo all other purchases and satisfactions that are available to them with the same amount of money at the same time. This is asking a lot!"
"The customer always acts to satisfy the greatest number of unmet needs in the very best way at the lowest possible price."
"Position yourself and your product as the safest choice in your industry... Show that dealing with someone else is more dangerous than dealing with you... You are successful in sales to the exact degree to which you can position yourself as the low-risk provider of your product or service."
"Never allow yourself the luxury of saying 'That doesn't matter'. Everything matters. Everything counts."
"The best salespeople are superb listeners... No one ever listened themselves out of a sale."
"Telling is not selling... Top salespeople are teachers who show their customers how products and services work to satisfy their needs. The more you are perceived as a teacher, the more you will be perceived as a consultant and advisor."
"In complex sales, the relationship continues after the sale."
"Good salespeople are really excellent friend-makers. They are relaxed, likeable, and interesting..."
"Top salespeople position themselves as the preferred suppliers of their products and services. The customer will often pay more for a similar product or service for no other reason than it is you who is selling it."
"Nature is neutral. If you do what other successful people do, you will get what other successful people get."
"Great success and mastery in any field always go to those who are brilliant on the basics."
"Success is predictable."
"Your greatest moments lie ahead."
"Everything that has happened to you until now has merely been preparation for the great things that are yet to come."
"You are a living magnet... Whatever you want, wants you."
"Take full credit for all the good things in your life. They are there because you have attracted them to yourself."
"Motivation requires motive, and the clearer you are about your true motives, the more you will achieve and the faster you will achieve it."
"A sense of control is absolutely essential for you to perform at your best. Change is inevitable. This is why goals are so important. Goals enable you to control the direction of change."
"Life is a series of random occurrences... By failing to plan, you are planning to fail."
"Goal-setting is called the master skill... it puts you in the driver's seat."
"Greater progress in your life is possible only to the degree to which you accept a higher level of responsibility in that area... The more of it you accept, the more other people will want to help you."
"This is how people with no future think and talk : 'That's not my job.' "
"Treat every opportunity to perform as though it were a fumble in a football game, and you have a chance to score the winning touchdown. Grab it and run with it."
"Create your 5-year fantasy. Your A-1 goal should be the major definite purpose, the most important goal in your life. The accomplishment of this goal will lead you to more of the accomplishment of other goals than any other single goal on your list. Your selection of you A-1 major definite purpose -- your most important goal -- is your starting point to personal greatness. Deciding on this goal is to join the top 3% of high achieving men and women in our society."
"In anything you want in life, there is a price you must pay in full and in advance."
"If all you work is 40 hours, then all you will earn is enough to survive... Your commitment to hard work creates a force field of positive energy around you that attracts positive people and greater opportunities into your life."
"Make every minute count."
"If you always do more than you are paid for, you will always be paid more than you are getting now."
"The mark of a professional in any field is that he or she takes far more time to prepare than the average."
"I shall study and prepare myself, and someday my time will come." - Abraham Lincoln
"Do your homework. It is the details that trip you up every single time."
"The worst possible thing will go wrong at the worst possible time and cost the greatest amount of money."
"Every great leap forward in life is preceded by a decision, and a commitment to action. Act boldly, and unseen forces will come to your aid."
"Act as if it were impossible to fail, and it shall be."
"Crisis is change trying to take place. Ask 'What change is trying to take place here?' "
"Errant assumptions lie at the root of every failure."
"Persistence is self-discipline in action."
"The purpose of a business is to keep and create a customer. Many people think that the purpose of a business is to make a profit. Profits are a cost of doing business : the cost of the future."
"Amaze your customers."
"To survive and thrive in business, you must deal daily with completely self-centered, capricious, impatient customers who want what they want, when and how they want it, and who will go elsewhere at a moment's notice ."
"Customers are both demanding and ruthless."
"Whenever you see a business fail, you see a business where the owners were either unable or unwilling to adjust their offerings to satisfy enough customers at prices that allowed them to carry on."
"Quality is what the customer says it is, and will pay for. Only the customer can define quality."
"... High-quality companies are more profitable... because of the deep need that customers have for security or safety, [reducing] the feeling of uncertainty or risk."
"Whatever exists is already becoming obsolete."
"Don't worry. We'll come up with new ideas faster than anyone can steal them." - Walt Disney
"In Hong Kong... there are virtually no government regulations aside from traffic and police protection. The highest tax rate on income, personal or corporate, is 20%. The little peninsula has produced countless millionaires and several billionaires. It is so prosperous that it regularly suffers from labor shortages. "
"The freer the market is from government interference, the greater the prosperity of the people."
"If you don't have competitive advantage, don't compete." - Jack Welch
"We're rapidly approaching the end of the mass market."
"Develop a clear profile of your ideal customer."
"The market is a just task-master."
"The failure to focus single-mindedly on sales is the number one cause of business failure."
"Leaders are made, not born. A person becomes a leader when a leader is needed, and the individual rises to the occasion."
"Everything you do revolves around the person you really are inside."
"Power in business and society is based on a network of managed dependencies. A dependency is someone who is willing to help you when you ask, even though you cannot order that person to do anything. You build a network... by looking for ways to help people in advance. The more favors you do... the more power and influence you acquire. The most powerful people... seem to be those who have helped or can help the greatest number of other people achieve their own goals and objectives."
"The palest ink lasts longer than the finest memory." - Chinese saying
"Never trust your memory."
"Prices are a best-guess estimate of what a customer will pay. This means that asking prices are only loosely connected to objective reality... Every price was set by someone and therefore can be changed by someone."
"People will not negotiate with you unless they feel you have the power to help them or hurt them…"
“When you appear unconcerned or uninterested in the success of the negotiation, you will often unnerve the other party and induce concessions from him or her before you have even taken a position or made an offer.”
“The person who most wants the negotiation to succeed has the least bargaining power… Skilled negotiators develop the art of appearing polite but uninterested, as if they have many offers, all as attractive as the situation under discussion.”
“No matter how badly you want something, you should appear neutral and detached. The more important something is to you, the more important it is for you to appear unemotional, unaffected, and unreadable. Don’t smile or appear interested in any way. An attitude of mild boredom is best. The more you can make the other party want it, the better deal you can get.”
“Make a list of all the benefits of dealing with you. Organize the list by priority, from the most persuasive benefit, to the least persuasive… ”
“The first party to make a concession is the party who wants the deal the most… Most purchasers and sellers are aware of this and are prepared to take advantage of it.… Early concessions are a sign of eagerness… Be careful.”
“Small concessions on small issues enable you to ask for large concessions on large issues.”
“You never know the final price and terms until you walk away…. The power is on the side of the person who can walk away without flinching… Walking out of a negotiation is just another way of negotiating.”
“A common tactic, when teams are negotiating, is for one or more of the key players on one team to get up angrily, storm out of the room and vow never to come back. The remaining party will be friendly and accommodating, as if really on the side of the other people. Another version of this is called ‘Good-guy/Bad-guy.’ In this version there will be 2 negotiators, or interrogators in police investigations, one of whom will be hard and demanding, while the other will be friendly and accommodating. One will be unreasonable, while the other guy will try to make peace by getting you to concede a little to placate the bad guy. It’s all part of the game, and you need to be aware of it…”
"There are 10 types of power you can use to influence… :"
----------------------------------------
1. Indifference
“The party who appears to be the most indifferent to whether or not the negotiation succeeds often has power over the other party…
2. Scarcity
“…The item you are selling is in scarce supply, and others want it, so that the item will soon be sold anyway…they may not be able to get it at all…”
3. Authority
“When you have an impressive title or you look as though you have the authority to make decisions, this image alone intimidates the other person and allows you to get the better deal… When you look like a million dollars, and the other party, especially if he or she is not as well-dressed… will be much more responsive to your demands.”
4. Courage
“You create the perception of courage by being willing to take risks… put yourself on the line for this deal, or walk away from it.”
5. Commitment
“… Finding a way to overcome any obstacle to agreement, you radiate a load of power that often causes people to cooperate with you…”
6. Expertise
“A person who is perceived as an expert in any situation has power over those who do not feel as knowledgeable… The more research and preparation you’ve done in advance, the more knowledgable you sound.”
7. Knowledge of the Needs of the Other
“…Find out everything you can about the other person before you begin negotiating.”
8. Empathy
“Every study of top negotiators shows that they are highly empathetic, low-key, solution-oriented, and pleasant individuals. They make it clear from the beginning that they really care about finding a solution that everyone can live with.”
9. Rewarding or Punishing
“When the other person perceives that you have the capacity to help or hurt him or her, the other party is usually far more cooperative…”
10. Investment
“…Make it clear that you have invested a lot in the issue under consideration…”
.
-------------------------------------------------
"Successful people... are more concerned with pleasing results. Unsuccessful people are more concerned with pleasing methods."
"Sacrifice in the short-term is the price you pay for security in the long-term."
"The more money you save and accumulate, the more money you attract into your life."
"The only thing easy about money is losing it."
"Money goes where it is loved and respected."
"Changing your financial life is very much like changing the direction of a great ocean liner. You can do it only one degree at a time. However, once the changes are put into place, they begin to speed up and gather momentum."
"Customers buy solutions, not a product or service....They buy the people who are selling the product or service."
"When you begin to perceive yourself as a professional problem-solver, rather than as a salesperson, your sales will increase immediately."
"The more pressing the problem or need, the less price-sensitive the customer and the easier the sale."
"The purpose of the selling process is to convince customers that they will be better off with the product than with the money necessary to buy the product... When you ask customers to buy from you and to give a part of their limited amount of money, you are asking them to forgo all other purchases and satisfactions that are available to them with the same amount of money at the same time. This is asking a lot!"
"The customer always acts to satisfy the greatest number of unmet needs in the very best way at the lowest possible price."
"Position yourself and your product as the safest choice in your industry... Show that dealing with someone else is more dangerous than dealing with you... You are successful in sales to the exact degree to which you can position yourself as the low-risk provider of your product or service."
"Never allow yourself the luxury of saying 'That doesn't matter'. Everything matters. Everything counts."
"The best salespeople are superb listeners... No one ever listened themselves out of a sale."
"Telling is not selling... Top salespeople are teachers who show their customers how products and services work to satisfy their needs. The more you are perceived as a teacher, the more you will be perceived as a consultant and advisor."
"In complex sales, the relationship continues after the sale."
"Good salespeople are really excellent friend-makers. They are relaxed, likeable, and interesting..."
"Top salespeople position themselves as the preferred suppliers of their products and services. The customer will often pay more for a similar product or service for no other reason than it is you who is selling it."
"Nature is neutral. If you do what other successful people do, you will get what other successful people get."
"Great success and mastery in any field always go to those who are brilliant on the basics."
"Success is predictable."
"Your greatest moments lie ahead."
"Everything that has happened to you until now has merely been preparation for the great things that are yet to come."
"You are a living magnet... Whatever you want, wants you."
"Take full credit for all the good things in your life. They are there because you have attracted them to yourself."
"Motivation requires motive, and the clearer you are about your true motives, the more you will achieve and the faster you will achieve it."
"A sense of control is absolutely essential for you to perform at your best. Change is inevitable. This is why goals are so important. Goals enable you to control the direction of change."
"Life is a series of random occurrences... By failing to plan, you are planning to fail."
"Goal-setting is called the master skill... it puts you in the driver's seat."
"Greater progress in your life is possible only to the degree to which you accept a higher level of responsibility in that area... The more of it you accept, the more other people will want to help you."
"This is how people with no future think and talk : 'That's not my job.' "
"Treat every opportunity to perform as though it were a fumble in a football game, and you have a chance to score the winning touchdown. Grab it and run with it."
"Create your 5-year fantasy. Your A-1 goal should be the major definite purpose, the most important goal in your life. The accomplishment of this goal will lead you to more of the accomplishment of other goals than any other single goal on your list. Your selection of you A-1 major definite purpose -- your most important goal -- is your starting point to personal greatness. Deciding on this goal is to join the top 3% of high achieving men and women in our society."
"In anything you want in life, there is a price you must pay in full and in advance."
"If all you work is 40 hours, then all you will earn is enough to survive... Your commitment to hard work creates a force field of positive energy around you that attracts positive people and greater opportunities into your life."
"Make every minute count."
"If you always do more than you are paid for, you will always be paid more than you are getting now."
"The mark of a professional in any field is that he or she takes far more time to prepare than the average."
"I shall study and prepare myself, and someday my time will come." - Abraham Lincoln
"Do your homework. It is the details that trip you up every single time."
"The worst possible thing will go wrong at the worst possible time and cost the greatest amount of money."
"Every great leap forward in life is preceded by a decision, and a commitment to action. Act boldly, and unseen forces will come to your aid."
"Act as if it were impossible to fail, and it shall be."
"Crisis is change trying to take place. Ask 'What change is trying to take place here?' "
"Errant assumptions lie at the root of every failure."
"Persistence is self-discipline in action."
"The purpose of a business is to keep and create a customer. Many people think that the purpose of a business is to make a profit. Profits are a cost of doing business : the cost of the future."
"Amaze your customers."
"To survive and thrive in business, you must deal daily with completely self-centered, capricious, impatient customers who want what they want, when and how they want it, and who will go elsewhere at a moment's notice ."
"Customers are both demanding and ruthless."
"Whenever you see a business fail, you see a business where the owners were either unable or unwilling to adjust their offerings to satisfy enough customers at prices that allowed them to carry on."
"Quality is what the customer says it is, and will pay for. Only the customer can define quality."
"... High-quality companies are more profitable... because of the deep need that customers have for security or safety, [reducing] the feeling of uncertainty or risk."
"Whatever exists is already becoming obsolete."
"Don't worry. We'll come up with new ideas faster than anyone can steal them." - Walt Disney
"In Hong Kong... there are virtually no government regulations aside from traffic and police protection. The highest tax rate on income, personal or corporate, is 20%. The little peninsula has produced countless millionaires and several billionaires. It is so prosperous that it regularly suffers from labor shortages. "
"The freer the market is from government interference, the greater the prosperity of the people."
"If you don't have competitive advantage, don't compete." - Jack Welch
"We're rapidly approaching the end of the mass market."
"Develop a clear profile of your ideal customer."
"The market is a just task-master."
"The failure to focus single-mindedly on sales is the number one cause of business failure."
"Leaders are made, not born. A person becomes a leader when a leader is needed, and the individual rises to the occasion."
"Everything you do revolves around the person you really are inside."
"Power in business and society is based on a network of managed dependencies. A dependency is someone who is willing to help you when you ask, even though you cannot order that person to do anything. You build a network... by looking for ways to help people in advance. The more favors you do... the more power and influence you acquire. The most powerful people... seem to be those who have helped or can help the greatest number of other people achieve their own goals and objectives."
"The palest ink lasts longer than the finest memory." - Chinese saying
"Never trust your memory."
"Prices are a best-guess estimate of what a customer will pay. This means that asking prices are only loosely connected to objective reality... Every price was set by someone and therefore can be changed by someone."
"People will not negotiate with you unless they feel you have the power to help them or hurt them…"
“When you appear unconcerned or uninterested in the success of the negotiation, you will often unnerve the other party and induce concessions from him or her before you have even taken a position or made an offer.”
“The person who most wants the negotiation to succeed has the least bargaining power… Skilled negotiators develop the art of appearing polite but uninterested, as if they have many offers, all as attractive as the situation under discussion.”
“No matter how badly you want something, you should appear neutral and detached. The more important something is to you, the more important it is for you to appear unemotional, unaffected, and unreadable. Don’t smile or appear interested in any way. An attitude of mild boredom is best. The more you can make the other party want it, the better deal you can get.”
“Make a list of all the benefits of dealing with you. Organize the list by priority, from the most persuasive benefit, to the least persuasive… ”
“The first party to make a concession is the party who wants the deal the most… Most purchasers and sellers are aware of this and are prepared to take advantage of it.… Early concessions are a sign of eagerness… Be careful.”
“Small concessions on small issues enable you to ask for large concessions on large issues.”
“You never know the final price and terms until you walk away…. The power is on the side of the person who can walk away without flinching… Walking out of a negotiation is just another way of negotiating.”
“A common tactic, when teams are negotiating, is for one or more of the key players on one team to get up angrily, storm out of the room and vow never to come back. The remaining party will be friendly and accommodating, as if really on the side of the other people. Another version of this is called ‘Good-guy/Bad-guy.’ In this version there will be 2 negotiators, or interrogators in police investigations, one of whom will be hard and demanding, while the other will be friendly and accommodating. One will be unreasonable, while the other guy will try to make peace by getting you to concede a little to placate the bad guy. It’s all part of the game, and you need to be aware of it…”
"There are 10 types of power you can use to influence… :"
----------------------------------------
1. Indifference
“The party who appears to be the most indifferent to whether or not the negotiation succeeds often has power over the other party…
2. Scarcity
“…The item you are selling is in scarce supply, and others want it, so that the item will soon be sold anyway…they may not be able to get it at all…”
3. Authority
“When you have an impressive title or you look as though you have the authority to make decisions, this image alone intimidates the other person and allows you to get the better deal… When you look like a million dollars, and the other party, especially if he or she is not as well-dressed… will be much more responsive to your demands.”
4. Courage
“You create the perception of courage by being willing to take risks… put yourself on the line for this deal, or walk away from it.”
5. Commitment
“… Finding a way to overcome any obstacle to agreement, you radiate a load of power that often causes people to cooperate with you…”
6. Expertise
“A person who is perceived as an expert in any situation has power over those who do not feel as knowledgeable… The more research and preparation you’ve done in advance, the more knowledgable you sound.”
7. Knowledge of the Needs of the Other
“…Find out everything you can about the other person before you begin negotiating.”
8. Empathy
“Every study of top negotiators shows that they are highly empathetic, low-key, solution-oriented, and pleasant individuals. They make it clear from the beginning that they really care about finding a solution that everyone can live with.”
9. Rewarding or Punishing
“When the other person perceives that you have the capacity to help or hurt him or her, the other party is usually far more cooperative…”
10. Investment
“…Make it clear that you have invested a lot in the issue under consideration…”
.
May 14, 2016
What would I do without my favorite author Brian Tracy? He is one of the most inspirational writers I've ever experienced! I couldn't imagine my life without his words inspiring me as I move along in the journey that has been my life. His words inspire me to work harder, and get more done. His words motivate me to do everything that I do with excellence. His words inspire me to think about things in other ways, to pay attention to the opportunities that come up for me and making the right decisions about that particular opportunity. Every time I read one of his books, it makes me think about my life and what I am doing that I shouldn't be doing. It makes me think of the things that I should be doing. The one thing that I could do that would most benefit my business. I truly believe that if you follow everything in his books, you will become truly successful in life.
May 18, 2013
Tracy packs into this book a huge amount of fundamental wisdom about success in business. The laws are categorized into topics like personal finance, negotiating, goal setting, and time management. He explains each law concisely, often with a brief story or example. He continuously pushes the reader to action by presenting techniques for applying each law immediately. I find Tracy's writing style and word choice to be extremely clear and precise. This list of 100 points could have become overwhelming, but it didn't because of the way he organized and presented it.
October 31, 2011
I can say three different things about this book:
- Very cheap (no pictures, just plain text)
- Very simple ideas and thoughts, none of them are new or somehow breaking-news
- But the effect while reading is astonishing: the thoughts inspired me really, in my mind I transformed those thoughts to my own perspective and it really helped me to make changes to my own projects.
- Very cheap (no pictures, just plain text)
- Very simple ideas and thoughts, none of them are new or somehow breaking-news
- But the effect while reading is astonishing: the thoughts inspired me really, in my mind I transformed those thoughts to my own perspective and it really helped me to make changes to my own projects.
August 29, 2018
Very very good👍
Read
September 25, 2019میکروبوک صوتی.
January 23, 2023
I almost quit in the first two chapters! The author is one of those painfully optimistic people who peddles the notion that if you believe in it, it will happen.
The opening, and then the beginning of each chapter is a pep talk assuring the reader how good/solid/effective the ideas are.
He uses a list of 100 Unbreakable Laws. These are old saws. They are convenient ways to break down each category. As he gets into each law, the sugary optimism is seasoned with reality. Reading carefully, I realized that he is a serious businessman. He doesn't deceive himself into ignoring problems, but faces them and deals with them. He even acknowledges that some problems are not solvable, but are just the way things work.
The best chapter, ironically, is the chapter on Sales. He uses hard figures to show that most sales is prep-work and most sales don't close. He offers a list of tools to help close a sale.
If you are getting into your own business, or joining a company, you might find this book useful.
The opening, and then the beginning of each chapter is a pep talk assuring the reader how good/solid/effective the ideas are.
He uses a list of 100 Unbreakable Laws. These are old saws. They are convenient ways to break down each category. As he gets into each law, the sugary optimism is seasoned with reality. Reading carefully, I realized that he is a serious businessman. He doesn't deceive himself into ignoring problems, but faces them and deals with them. He even acknowledges that some problems are not solvable, but are just the way things work.
The best chapter, ironically, is the chapter on Sales. He uses hard figures to show that most sales is prep-work and most sales don't close. He offers a list of tools to help close a sale.
If you are getting into your own business, or joining a company, you might find this book useful.
March 15, 2024
Średnio się ta książka zestarzała…
+ nie zgadzam się z niektórymi rzeczami np, że jak się pracuje ponad wymagania to się więcej osiągnie, albo im więcej się oszczędza tym więcej się kumuluje pieniędzy - logicznie ma to sens, ale było to powiedziane jakgdyby to była najlepsza ścieżka wzbogacenia się, jakby zapomnieć o innych bardziej optymalnych metodach np inwestowaniu
lepsze trzymanie się tych zasad = lepszy sukces xD w obecnych czasach to chyba jest trochę na odwrót
+ nie zgadzam się z niektórymi rzeczami np, że jak się pracuje ponad wymagania to się więcej osiągnie, albo im więcej się oszczędza tym więcej się kumuluje pieniędzy - logicznie ma to sens, ale było to powiedziane jakgdyby to była najlepsza ścieżka wzbogacenia się, jakby zapomnieć o innych bardziej optymalnych metodach np inwestowaniu
lepsze trzymanie się tych zasad = lepszy sukces xD w obecnych czasach to chyba jest trochę na odwrót
June 23, 2012
Great reading and very good reference if you are in business or sales
February 15, 2013
States the obvious, but then again the obvious many times does need to be restated. All of the laws are abstract of course. Good for reference. I will keep in library.
July 28, 2024
Wow praise for the book “The 100 ABSOLUTELY UNBREAKABLE LAWS or BUSINESS SUCCESS” by Brian Tracy
This is absolutely an excellent handbook for those who aspire to succeed in their journey of business career.
No doubt it is comprehensive, complete and all-rounded for any reader who determines in pursuing the success.
The author highlighted that These are indispensable laws and principles on the patterns of human behaviour And it’s practical, timeless and is proven laws.
By maximizing life, living and practicing (any of) these laws consistently, without violating any of these laws, one will enjoy the fruits of success.
Success is predictable as we know more (knowledge) today. Thoughts are creative, you become what you think about.
Thoughts and feelings are changing. Whatever you truly believe with feeling, becomes your reality.
Your outer world is a reflection of your inner world. Your outer world corresponds with your dominance pattern of thinking. (Law of Correspondence)
4 Basic Laws of Cause & Effects that lays the foundation for all of other law are:
1.Belief
2.Expectation
3.Attraction
4.Correspondance
And the author round off the book with
Law of Time Management:
The rules of Business Success are quite simple and easy to apply, with the 4 Ds
1.Desire
2.Decision
3.Discipline
4.Determination – to overcome all setbacks
There is no limit to quality of what you can accomplish in your life, except the limit you placed in yourself by your own thinking.
This is absolutely an excellent handbook for those who aspire to succeed in their journey of business career.
No doubt it is comprehensive, complete and all-rounded for any reader who determines in pursuing the success.
The author highlighted that These are indispensable laws and principles on the patterns of human behaviour And it’s practical, timeless and is proven laws.
By maximizing life, living and practicing (any of) these laws consistently, without violating any of these laws, one will enjoy the fruits of success.
Success is predictable as we know more (knowledge) today. Thoughts are creative, you become what you think about.
Thoughts and feelings are changing. Whatever you truly believe with feeling, becomes your reality.
Your outer world is a reflection of your inner world. Your outer world corresponds with your dominance pattern of thinking. (Law of Correspondence)
4 Basic Laws of Cause & Effects that lays the foundation for all of other law are:
1.Belief
2.Expectation
3.Attraction
4.Correspondance
And the author round off the book with
Law of Time Management:
The rules of Business Success are quite simple and easy to apply, with the 4 Ds
1.Desire
2.Decision
3.Discipline
4.Determination – to overcome all setbacks
There is no limit to quality of what you can accomplish in your life, except the limit you placed in yourself by your own thinking.
October 23, 2017
10 selected laws:
1. The Law of Cause and Effect - "Everything happens for a reason. For every effect, there is always a specific cause."
2. The Law of Direction - "Successful people have a clear sense of purpose and direction in every area of their lives."
3. The Law of Responsibility - "You are completely responsible for everything you are and for everything you become and achieve."
4. The Law of Overcompensation - "If you always do more than you are paid for, you will always be paid more than you are getting now."
5. The Law of Applied Effort - "The harder you work, the luckier you get."
6. The Law of Persistence - "Your ability to persist in the face of setbacks and disappointments is a measure of your belief in yourself and your ability to succeed."
7. The Law of Creativity - "Every advance in human life begins with an idea in the mind of a single person."
8. Parkinson’s Law - "Expenses always rise to meet income."
9. The Law of Differentiation - "A product or service must have a competitive advantage or an area of excellence that enables it to stand out from its competitors in some way if it is to succeed in a competitive marketplace."
10. The Law of Optimism - "A true entrepreneur radiates the confidence that all difficulties can be overcome and all goals can be attained."
1. The Law of Cause and Effect - "Everything happens for a reason. For every effect, there is always a specific cause."
2. The Law of Direction - "Successful people have a clear sense of purpose and direction in every area of their lives."
3. The Law of Responsibility - "You are completely responsible for everything you are and for everything you become and achieve."
4. The Law of Overcompensation - "If you always do more than you are paid for, you will always be paid more than you are getting now."
5. The Law of Applied Effort - "The harder you work, the luckier you get."
6. The Law of Persistence - "Your ability to persist in the face of setbacks and disappointments is a measure of your belief in yourself and your ability to succeed."
7. The Law of Creativity - "Every advance in human life begins with an idea in the mind of a single person."
8. Parkinson’s Law - "Expenses always rise to meet income."
9. The Law of Differentiation - "A product or service must have a competitive advantage or an area of excellence that enables it to stand out from its competitors in some way if it is to succeed in a competitive marketplace."
10. The Law of Optimism - "A true entrepreneur radiates the confidence that all difficulties can be overcome and all goals can be attained."
October 26, 2017
The book gives 100 beautiful principles or laws that a company can implement easily to attain amazing business success. Brian Tracy is one of my favorite authors who gives amazing strategies that can drastically transform both the people and the organization they build. I couldn't stop wondering how Brian Tracy was able to pick these pearls of wisdom that can change ordinary people to world changers. The chapters are divided into laws of life, laws of success, laws of business, laws of leadership, laws of money, laws of selling, laws of negotiating, and laws of time management. The book is immensely useful to set the mind if one wants to become a business leader.
October 1, 2019
Read, reread, it eat, regurgitate it and chew it's cud. Meditate on this book and do not fail to consult it daily to learn from it and draw wisdom and motivation from its premise (more importantly consult and meditate on your bible more).
Brian Tracy has very motivating books, and this one is at the very top. As the title implies, it can be a culmination of the laws of success in business and life as a whole, 100 in all, with clear, concise explanations and how one can apply it immediately to one's everyday life.
Brian Tracy has very motivating books, and this one is at the very top. As the title implies, it can be a culmination of the laws of success in business and life as a whole, 100 in all, with clear, concise explanations and how one can apply it immediately to one's everyday life.
March 3, 2025
4.5/5
This was a nice synopsis of general business and personal practices. Many of the key laws in this book are entirely focused books by Tracy and other authors. His laws of time management was a synopsis of ‘Eat that Frog’ and I’m sure the other key laws have been extrapolated in his other books as well. Regardless it was a nice, fast lead into the main points that lead to business success…from negotiation, sales, time management, leadership, and more. It’s worth the read to either get an idea of what to dive into further or get a refresher on things you’ve read in the past.
This was a nice synopsis of general business and personal practices. Many of the key laws in this book are entirely focused books by Tracy and other authors. His laws of time management was a synopsis of ‘Eat that Frog’ and I’m sure the other key laws have been extrapolated in his other books as well. Regardless it was a nice, fast lead into the main points that lead to business success…from negotiation, sales, time management, leadership, and more. It’s worth the read to either get an idea of what to dive into further or get a refresher on things you’ve read in the past.
October 4, 2017
În ”Cele 100 de legi absolute ale succesului în afaceri” am găsit a kind of self-help book, axată pe idei, sugestii și sfaturi cu privire la dezvoltarea personală a indivizilor. Nu este o carte de business, ci mai bine zis, o carte despre viață, valori, princii și mentalități sănătoase. O filozofie care te îndrumă pe căile succesului profesional și a reușitei financiare.
January 27, 2021
The book is a good list of a 100 "laws" in business. Most are insightful and useful. You might have come across them in other books as well. Nevertheless, this is alright, as the idea of this books is not to be unique, but comprehensive.
The only portion I found contradictive was the part of negotiations. Some of the laws I think are difficult to put together in the same package.
The only portion I found contradictive was the part of negotiations. Some of the laws I think are difficult to put together in the same package.
September 26, 2024
2.5/5.0
Success is a choice as long as you are disciplined with how you use your time.
Totally a run of the mill business book, but perhaps that's Tracy's super power. The advice is generic, but useful. I had a boss who used to work out listening to B Tracy's lectures, and I get that. The book is perfect for passive listening. To boil the core ideas into a 45 sec YouTube would be do-able
Success is a choice as long as you are disciplined with how you use your time.
Totally a run of the mill business book, but perhaps that's Tracy's super power. The advice is generic, but useful. I had a boss who used to work out listening to B Tracy's lectures, and I get that. The book is perfect for passive listening. To boil the core ideas into a 45 sec YouTube would be do-able
September 13, 2020
Excellent business resource!
This is one of those few books that’s more of an encyclopedia for personal and professional development. I wish I had had access to this thirty years ago. I’ll be referencing the golden nuggets in this great work for years to come.
This is one of those few books that’s more of an encyclopedia for personal and professional development. I wish I had had access to this thirty years ago. I’ll be referencing the golden nuggets in this great work for years to come.
October 25, 2022
أنت وحدك المسؤول مسؤولية كاملة على ما أنت عليه
هناك كمية ضخمة من المال لمن يريد الإمتثال لقوانينه
أسهل شيء بالنسبة للمال هو خسارته
كل دقيقة تقضيها في التخطيط ستوفر عليك 10 دقائق في التنفيذ
أكثر الأشخاص احترافية يعتقدون أن ما يحدث في الخارج أقل أهمية مما يحدث داخل عقولهم
هناك كمية ضخمة من المال لمن يريد الإمتثال لقوانينه
أسهل شيء بالنسبة للمال هو خسارته
كل دقيقة تقضيها في التخطيط ستوفر عليك 10 دقائق في التنفيذ
أكثر الأشخاص احترافية يعتقدون أن ما يحدث في الخارج أقل أهمية مما يحدث داخل عقولهم
May 14, 2017
So many good tips, for business and for life in general.
November 15, 2017
Brain Tracy goes beyond hype and make practical approach exciting. Compelling page turner.
November 28, 2018
Довольно устаревшая книга, и многие законы, скажем так, противоречивы. Встречаются и фактические ошибки, которые ставят под сомнение остальные постулаты автора.
Не закончил.
Не закончил.
April 20, 2019
I listened to the audio version of this book. There were some good take-away bits of information.
August 25, 2019
Brian Tracy is my favorite. Any book is mega inspiration!
December 30, 2019
5 stars. I love Brian Tracy, even when he contradicts himself just the tiniest bit.
May 8, 2020
Practical
July 16, 2020
Tthe good parts were really good. Skip the first chapter, it's very visionboard-believe it and things magically happen-BS. The second half was great.
September 26, 2020
معلومات جيدة للتسويق و الاستثمار
April 4, 2021
Very old school but lots of good reminders of fundamental principles. Lots of food for thought.
Displaying 1 - 30 of 67 reviews