If I had a nickel for every time these people use the word "Zeitgeist!" I spent half the book wondering why this book is in such a counter-intuitive order. Then it suddenly occurred to me that the book is essentially written as a paean to BF Skinner. These people have a for-real hard-on for BF Skinner. You can almost hear the tears hitting the keyboard as they acknowledge that behaviorism is most often spoken of in the past tense these days.
While I find parts of the book convoluted and *subjective*, overall, it succeeds by being pretty accessible and readable. It's written in a very narrative style and is easily digested. You have to admit though that the book devotes considerable length to various quacks and then completely ignores other people, or, in the case of Piaget, seem more interested in Piaget's hiking, snail-hunting, and stale bread eating habits than presenting his cognitive stages of development. Or you have the chapter on Gestalt where it is stated over and over that despite popular perception Gestalt psychology went beyond the study of perception but then offer absolutely no elucidation on the subject.
I'm not sure if the publishers of this book are responsible for the quiz bank used in the online version of the class I'm taking but the questions I've been subjected to are horrible. Many require arbitrary subjective judgments which might be acceptable if these judgments were even hinted at in the textbooks and some are simply insane. "Which of these theorists would most likely have inspired the musical Jesus Christ Superstar?" Seriously? WTF are you even talking about???