Tested Advertising Methods

by John Caples, Fred Hahn

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Genres: Business, Nonfiction, Writing, Psychology, Entrepreneurship, Communication, Classics

269 pages, Paperback

First published June 1, 1980

About the author

Born in New York, May 1, 1900; graduated from the U.S. Naval Academy at Annapolis, 1924; began his career in advertising at Ruthrauff & Ryan, 1925; moved to Barton, Durstine & Osborn (later Batten, Barton, Durstine & Osborn) in 1927; retired from BBDO, 1983; died in New York, June 10, 1990.

Reviews

[Dumitru Stoica · Rating 5 out of 5]

Este cartea pe care orice blogger si orice om de marketing si de online ar trebui sa o citeasca. Sunt o gramada de sfaturi utile aici. Capitole intregi sunt dedicate fiecarei bucatele ale unei reclame de la cum sa scrii un titlu pana la ce fel de imagini sa folosesti. M-am amuzat un pic, deoarece nu s-a schimbat nimic in vreo 70 de ani. In continuare pozele cu bebelusi, cu mancare si chestii de genul fac ravagii pe facebook.

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[Catalin Ionascu · Rating 5 out of 5]

M-a ajutat să îmi încep cariera în copywriting și să îmi dau seama că asta vreau să fac.