Universal Principles of Design

by William Lidwell, Kritina Holden, Jill Butler

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Genres: Design, Nonfiction, Business, Art, Reference, Architecture, Art Design

216 pages, Hardcover

First published October 1, 2003

Reviews

[Diego Petrucci]

A classic. If you are interested in design, but not in any particular area, you should really read this book. Goes trough every major topic, explaining the basics of design and, ad the title says, its principles. Must-read.

(Come da titolo) spiega i principali concetti che stanno dietro alla teoria del design. Di lettura semplice ma efficace, consigliato a chiunque sia interessato di design (senza necessariamente avere in mente una disciplina specifica).